To begin with, one vital fact: your business needs good social media presence whether you run a small local shop or a big brand company. Social Media is an essential part of your business marketing strategy.
“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski
Social Media platforms can help you get connected with your customers, increase awareness about your brand, and upsurge your leads and sales. More than three billion people around the world using social media every month, increasing ever year by 9% Social media is definitely not a trend but it is here to stay!. Kari Dephillips says the traffic benefits of social media marketing can be dramatic and u
Here are FOUR key reasons why involving social media in your business is a diligent Business Marketing Strategy.
Help building Awareness of your business:
The simple fact is that If people are not informed about your business, they will not end up being your customers!. Social media boosts your visibility among potential customers, lets you reach a big chunk of the audience . And it’s free to create a business profile on all the social networks, hence there is nothing much to lose.
In order to develop a good Social Media Plan you must define the plan in the first place. Analysis like what is your new customer's age and interest , demographics of your customers and so on!. By having a specific plan, you can determine which social media channels are the best fit for your business.
Today's customers aren’t keen on businesses that publish dry and old-style social media posts. Rather allow your brand’s personality glitter through what you share on social media. Things like What is your brand voice sound like? How does it represent who you are?
Try to get your tone correct, whether it’s casual and funny or formal and friendly. More importantly, be true to who you are, not who you think you want to be. Audiences want to see real people behind your social media profiles. So, showcase it!
Offer Customer Support
Social platforms have successfully diminished walls between companies and their customers. Nowadays, Customers turn to Social media networking to solve their issues or find information rather than calling customer service team.
Build your brand or company reputation as a responsive and caring by offering support through social channels:
- Ensure to be always positive and helpful.
- Have a system for tracking customer complaints and questions on social media.
- Offer Swift response to questions and concerns from the customers
- Make customers feel heard by listening to their concerns
- Ensure to resolve public conversations in private messages and know in what situations you do this!
- Urge for Customer Engagement
Inspire and motivate Engagement
By the look of it, Social channels are evolving constantly and releasing new features. This kind of fast-paced changes can be alarming for some business owners.
But just remember: you don’t need to do everything at once but you can take step by step process. Take interest in new ways to connect with your audience, and give yourself permission to learn & grow. For instance, you could post a series of FaceBook Stories or Insta Stories to give customers details about your new product or services. The next, you could host a quick Q&A session or behind-the-scene tour of your office through Facebook Live video streaming. As a matter of time, you’ll get a good sense of your customer's ’ likes and dislikes.