Why Social Media Marketing for your business?[Social media Marketing for Service Industry

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social media marketing for your Business

To begin with, one vital fact: your business needs a good social media presence whether you run a small local shop or a big brand company. Social Media is an essential part of your business marketing strategy.

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski

Social Media platforms can help you get connected with your customers, increase awareness about your brand, and upsurge your leads and sales. More than three billion people around the world using social media every month, increasing every year by 9%  Social media is definitely not a trend but it is here to stay!. Kari Dephillips says the traffic benefits of social media marketing can be dramatic and using social media for business boosts your site’s SEO.

Here are FOUR key reasons why involving social media in your business is a diligent Business Marketing Strategy.

Help building Awareness of your business:

The simple fact is that If people are not informed about your business, they will not end up being your customers!. Social media boosts your visibility among potential customers, lets you reach a big chunk of the audience. And it’s free to create a business profile on all the social networks, hence there is nothing much to lose.

In order to develop a good  Social Media Plan, you must define the plan in the first place. Analysis like what is your new customer’s age and interest, demographics of your customers and so on!. By having a specific plan, you can determine which social media channels are the best fit for your business.

Display Legitimacy

Today’s customers aren’t keen on businesses that publish dry and old-style social media posts. Rather allow your brand’s personality to glitter through what you share on social media. Things like What is your brand voice sound like? How does it represent who you are?

Try to get your tone correct, whether it’s casual and funny or formal and friendly. More importantly, be true to who you are, not who you think you want to be. Audiences want to see real people behind your social media profiles. So, showcase it!

Offer Customer Support 

Social platforms have successfully diminished walls between companies and their customers. Nowadays, Customers turn to Social media networking to solve their issues or find information rather than calling the customer service team.

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore (@pammktgnut)

Build  your brand or company reputation as responsive and caring  by offering support through social channels:

  1. Ensure to be always positive and helpful.
  2. Have a  system for tracking customer complaints and questions on social media.
  3. Offer Swift response  to questions and concerns from the customers
  4. Make customers feel heard by listening to their concerns
  5. Ensure to resolve public conversations in private messages and know in what situations you do this!
  6. Urge for Customer Engagement

Inspire and motivate Engagement

By the look of it,  Social channels are evolving constantly and releasing new features.  This kind of fast-paced change can be alarming for some business owners.

But just remember: you don’t need to do everything at once but you can take step by step process. Take interest in new ways to connect with your audience, and give yourself permission to learn & grow. For instance, you could post a series of FaceBook Stories or Insta Stories to give customers details about your new product or services. Next, you could host a quick Q&A session or behind-the-scene tour of your office through Facebook Live video streaming. As a matter of time,  you’ll get a good sense of your customers’ likes and dislikes.

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore (@pammktgnut)

If you regularly respond to queries with thoughtful answers, you will get coverage worth tweeting.

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About the Author

Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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