You are here because You’ve likely heard about SEO and want to know more about it. Understanding that SEO is the approach to alter the visibility of a website or a web page in a search engine’s unpaid result is in-itself a step ahead. However, What’s likely interesting to you as a business owner is why do you actually need SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. So, Why SEO is Important for your Website?
That’s what we’ll emphasis in this article:
Well, Why do People Search in Search Engines?
Nowadays many people search the web for many reasons including solving their problems, accomplishing tasks, and buying/do something. They might be searching for an event ticket, or Booking a hotel or buy something or just browse cute dog photos. When a user starts a search, they’re actually starting a buying journey. Marketers love talking about something called “the consumer journey.” It’s just a fancy way of referencing a user’s path from the inception of their task to the completion and many of these journeys start with a search in the Search engine.
Most Often Organic Search Is the Primary Source of Website Traffic
Organic search is a much bigger part of most businesses ’ website performance, as well as an important component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers are aware, Google owns a significantly larger portion of the search market than competitors like Bing or DuckDuckGo, and the many others on the list. SEO Experts say this does not mean that other search engines don’t contribute to a brand’s visibility, sure they do, it’s just that Google owns about 75-80 percent of the overall search market.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” (@jillwhalen)
SEO Builds Trust & Credibility
SEO is ART, Authority. Relevancy. Trust. There is no single path or shortcut to building authority and trust in SEO. We can outline many different ways, starting with great content, which is shareable, contains keywords, and highlights the opinions of thought leaders in your industry. Once you have that base content, try and promote your content on social media. Mention the people whom you have quoted, which might get you a ripple effect.
Google only loves you when everyone else loves you first.” – Wendy Piersall
Local SEO leads to Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimising your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Local optimisations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
Being aware of SEO helps in Understanding the Environment of the world wide web!
This is very interesting, with the ever-changing space that is the web, it can be challenging to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search. Knowing the environment of the Web, including strategies being implemented by other local, comparable businesses and competitors, will be highly beneficial for any brand.
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
SEO Is indeed Long Term Strategy
SEO can surely have a noticeable impact within the first year( some businesses can be in 6-8 months time) of action being taken, and many of those actions will have an impact that lasts more than several years in a row. Even a website that hasn’t had a heavy load of intense SEO recommendations implemented will gradually improve from basic its SEO best practices being done on an honest website with a decent user experience. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to be a worthy contender in its market.
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette,
Today’s Good SEO
SEO Experts say, Good SEO can’t only focus on content, but also it must include options:
- To take the searcher through multiple versions of the same page.
- Solve any technical problems that make content invisible to search engines.
- Integrate with social media, content, Customer journey, paid search, or analytics.
- Finally , Find ways to speed up your website.
SEO is considered a new age marketing approach and it’s critical to a brand’s web presence in today’s internet world. More than 70% of B2B researchers are beginning their acquisition phase with a generic search. 89% of shoppers do online research before making major purchases.93 percent of online experience begins with a search engine. The way we buy things has changed drastically over the last few years, and even more so as the COVID pandemic has changed our usual ways of life.
How we make Purchases in 2020 has changed completely. Here’s how to:
Example: BC2C (Business to Consumer)
You’re now searching for the best Bicycle in your budget line in 2020. Then you order it from the best priced online store. If you want ASAP Bicycle, you’re going to the nearest store and asking them to match the price, or you’re just going to order it online.
Example: B2B (Business to Business)
For your business machine-say lets a new Dental Equipment for your Dentistry. You are investigating commercial Hospital Suppliers (and brands) in your area and just invite two or three of them to come and see you. Long gone are the days of cold calling reps, opening conversations.The company’s website is already a preliminary part of the sales process. After the testing phase, the prospect calls for prospective suppliers to have already carried out all initial assessments and distribution processes.
Final Thoughts On SEO:
Implementing quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. Strong SEO will get your foot in the door at the start of the assessment process. You can’t afford to be there while your customer is looking for your goods and services
Taking all of the above information into account, if you are not consistently optimising your website, both on-page and off-page to fit well with search engines, then you are restricting the success potential of your website.
Your company could benefit greatly from following through with some simple organic SEO. While organic reach on digital channels, such as social and search, may be decreasing, the above benefits show that SEO has some significant long-term benefits for your company.
Now that you have understood the advantages of SEO and that it is extremely useful, you need to know that some of your rivals are already on the SEO train and are taking full advantage of it to their advantage.
So if your rivals are ranked on Google, you need to play catch-up and make sure that you optimise the content of your website for the right keywords. If they don’t take advantage of SEO, capitalise on their lack of attention, and use the opportunity to travel far out of their control online.
Are you interested in learning more about how SEO can work for your business? Do you want to create and give sense to your SEO? If you’re not pleased with your search engine rankings, it might be time to call a Melbourne Digital marketing company. The professional marketing team at Digitallydiv Agency offers premium web design and SEO services that will help you boost your search engine rankings and drive more organic traffic to your website.
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