
Why does local Businesses need a website ?
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It’s no simple task to run your own business, and your to-do-list will never stop. That said, when it comes to the online visibility, you should not use it as an excuse for short cuts. It is essential to position yourself online with a strong, professional destination, starting with your website, and giving customers the impression that you mean business and the motivation to engage more with their business.
“83% of surveyed consumers( In the US) reported that having a website and using social media was a factor considered of high importance when choosing small businesses.”
A website is a 24/7 marketing tool for a small business, allowing them to promote their brand without extensive effort
Walking down Main Street is not the only way people nowadays go to shops and other small businesses. Clients are constantly looking for places where they plan to buy next on routine Yahoo, Bing, Google, Yelp and other online sites. Ensure that you have a website, but also that you’re represented by each of the online search engines, review sites and other online spots your business can be considered for customer review in the first place on these websites.
Beyond having your URL address available, also be sure your street address, phone number, and email ID are easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.
A website drives customers to your storefront. Consumers are searching for businesses online every single day and 50% of mobile website visitors are visiting the store within one day (Google).
A website helps a business establish credibility with various people. Banks look to company websites when providing business loans, and customers look at company websites before they make an in-person visit.
Well, the Reality is – we live in a world where people from Google before shopping visit websites like Yelp prior to their purchase and check-in through Facebook during their days. That’s why you want to make the best impression of your first impression. Starting with your website, customers judge whether or not they will even visit your store, restaurant or office. You are also likely to reject you completely if you believe that your site does not reflect the type of experience that your business or business should offer.
It’s obvious that now if you have no website, you don’t have the possibility to find out who you are and customers to spend money on your services/products.
This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.
A bad website is far worse than no website – but let’s be clear… both are bad for business.
Whether you’re a single person show or work with 100 employees- your website should look like a team dedicated solely to maintaining a strong and noteworthy online presence. It’s important to “appear” versus someone updating your website every day. This is simply not necessary for most small companies. However, it is Important to have a professional, polished website, which has good user Experience, Leads capturing mechanisms and offers customers easy browsing, Quality Visuals, high quality content, and an overall experience that engages them sufficiently to have a business with you.
We are your Go-to Digital Marketing and website design agency located right here in Melbourne. With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate, Dentist, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Business Coaches.