Why do I need a custom website?
So, one of the first things you do before each move is to make sure you’re not committing a blunder.
Well, when it comes to your next website project, there are some common blunders that people make all the time that can easily be avoided.
What follows are some classic blunders to avoid on your next website project.
Opportunity Cost analysis for a service business
Making money is one of the main objectives of a company website. However, achieving a positive return on investment isn’t enough. What you really want to do is get the highest average return on your investment out of all of your options. This is referred to as “opportunity expense.”
Let’s say a company makes $300,000 per year in the service Business, spends $2,500 on a new website, and then makes $325,000 the next year. That could be considered a significant victory.
However, what if the same company instead invested $25,000 on their new and Updated website but was able to produce $400,000 with services offered thanks to an even better design and improved SEO traffic?
The more expensive website has a higher return on investment and overall nett income in this situation.
Here’s another illustration. A new company generates no income, spends $10,000 on a new website, generates $50,000 in revenues a year later, and then plans to shut down.
Alternatively, for $1500, this same company could set up a premade WordPress Templates, spend $10,000 on direct outreach, and produce $100,000 in revenue the next year, allowing them to stay in business.
Which kind of Business is a custom website right for?
Custom websites are ideal for Service companies that have a well-defined business model and revenue stream. In most cases, these businesses already have a website that is either obsolete, unattractive, or both. Because of its unprofessional look and feel, the current website is a barrier to business growth and can deter potential prospects from approaching the company (and converting into leads).
A custom website design could be extremely beneficial to a company like this. The new website is expected to generate a quick return on investment, paying for itself in less than a year.
What kind of business a custom website not right for?
A new company with an unknown revenue source or business model is not a good candidate for a custom website. Unless they are well-capitalized and can go without income for an extended period of time, they would be better off investing the money elsewhere, especially in marketing and sales.
So, What exactly is a custom website?
When discussing blogs, I like to use the example of a designer. Yes, you can purchase a dress off the rack for $500 at women’s Wearhouse. You can also go to designer wear and pay upwards of $10,000 for a dress. What’s the difference between the two? The dress’s material and fit aren’t the only factors. It’s the statement the dress makes.
You get a bespoke template customised to your business when you get a custom website. You’re implying that your company is deserving of great design and an Awesome website. Finally, I’d like to believe that our service is to make businesses stand out through awesome design and great Marketing Techniques.
Our Custom websites are conversion Ready websites that contain an awesome design + Great Marketing Techniques, which will get more leads and new Prospects for your website.
Your Website Needs To Do More Than Look Good, And Our Design Approach Work In Ways That Bring You More Clients And Anchor Your Position As A Top-Notch Business In The Market- Web Design And Digital Marketing For For Professional Service-Based Businesses
Hmmm...Why not use a pre-made template anyway?
As previously said, the most important aspect is opportunity cost. Is it possible that a custom website would generate more overall business than a premade template? Then you should go with a custom choice. If not, a pre-made Template should suffice.
Premade models remind me of DIY types of furniture. The architecture and the design aren’t bad, at least on the surface. The hidden costs, on the other hand, are something that most people overlook.
Hidden costs of a pre-made template
Some top Furniture companies are able to charge such low prices because they pass on a large portion of the labour and transportation costs to their consumers. Instead of paying for furniture assemblers or delivery trucks, these companies ask their customers to do so.
When it comes to using a premade template, the same rules apply. For example, if a freelancer is paid $50 per hour and it takes them 20 hours to set up your website, you’ve spent $1,000.
Another issue is that the Freelancer might not be just a designer, not a Marketer. They may not be familiar with SEO or online marketing. As a result, the website they create could differ significantly from what you might have received from a professional Agency.
It is not for all to have a Customised website. “If it doesn’t make dollars, it doesn’t make sense,” the saying goes…
Always keep in mind that the best choice for you and your company is the one with the lowest total opportunity cost.
I’d like to hear your thoughts on the subject. What are your thoughts? Do you have any concerns about the differences between custom and template designs?
Please contact us.
PLUS: Whenever you’re ready… here are 3 ways I can help you with your next website project
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2. Avoid these website mistakes to have a profitable website
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About Digitallydiv Agency
We are your Go-to Digital Marketing and website design agency located right here in Melbourne. With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate Agents, Dentists, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Car sales Agents, and Business Coaches… & Many more
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