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Why are facebook ads important-The Ultimate Guide to Facebook Ads

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The social media marketing revolution has allowed companies to enter a broader market than they ever believed they could. Facebook ads give you the highest return on investment (ROI) of all social media sites if you want the biggest bang for your buck. No wonder that, according to eMarketer, more than two-thirds of companies worldwide are gearing up for more aggressive and strategic paid Facebook ads this year.

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Why are facebook ads important

With two billion monthly active users on Facebook, you may be wondering if Facebook advertising is the best way to help your company expand. Whether you’re a business that’s just getting started on social media or one that’s searching for new ways to grow, the following list illustrates the numerous reasons why advertising on Facebook is a good decision for businesses. Find out when it’s best to start advertising.


Regardless of your advertising expertise, there are a variety of advertising solutions to help you meet your company goals, whether you’re an admin maintaining a Page or a seasoned advertiser just getting started with Facebook advertiser tools.

If you’re a Page admin interested in experimenting with advertising, you can begin by boosting posts directly from your Page.

If you’re an advertiser with complex business goals, Ads Manager is a great tool to utilise because it allows you to see, adjust, and track the results of each unique campaign you build.

One of the main Reasons FB ads are Important to grow your Business is -There is a limit to organic reach.


While constantly updating your Page is an excellent method to reach out to new people and keep in touch with old ones, you might want to consider advertising to broaden your reach and increase your online profile more quickly.

As more and more information is created on Facebook, it may become more difficult to get your content in front of the individuals that matter most to you.

You may advertise on Facebook to keep your audience engaged, reach new individuals, and share your latest products or services.

Social Media Marketing Revolution

The social media marketing revolution has allowed companies to enter a broader market than they ever believed they could. Facebook ads gives you the highest return on investment (ROI) of all social media sites, if you want the biggest bang for your buck. No wonder that, according to eMarketer, more than two thirds of companies worldwide are gearing up for more aggressive and strategic paid Facebook ads this year.

But there are businesses who can not leverage the full power of Facebook advertising simply because they are doing it wrong, considering the immense marketing potential that Facebook paid ads bring. This article will help you set up successful and “clickable” paid advertisements for Facebook.

Related: Beginners Guide – How The Facebook Ads work

Facebook is basically a sanctuary for digital marketers and the like, with over 1 billion registered users worldwide. Organically reaching users, however, is more difficult than ever for companies, particularly with the recent algorithm update of the social media platform. 

But you can directly target your desired audience through Facebook paid advertisements and achieve better lead conversions.  

In social media marketing, one of the most common drawbacks is selecting the wrong target audience. Facebook has structured targeting strategies and instruments that concentrate on a number of demographics, such as place, interests, age, gender, and status of relationships.

 In addition, companies can refine their paid advertising on Facebook and target their customers directly through lookalike audiences.

The lookalike audience of Facebook is a digital segmentation tool that helps businesses identify individuals who have the same preferences or demographics on the web as their current followers and customers. The tool uses pixels on your website, which are codes that monitor visitors.

When deciding upon your lookalike sources, there are a lot of choices to choose from. Depending on the venue, top customers, installers, and the like, you can customise it. 

What’s crucial here is that at least 100 individuals should be part of your lookalike audience. For more precise matches, then strive for a smaller goal size.

“You are what you share.” ― Charles Leadbeater, We Think: The Power Of Mass Creativit

An advertisement that works should have the following elements:

Catchy Visual Content

 

When it comes to Facebook publicity, the ad title is important. You need to come up with a catchy explanation why your advertising should be clicked by people. What is more complicated is that you have to express it in 25 or fewer characters.

Facebook strongly recommends that you include the name of your company in your ad title, particularly if your goal is to achieve better brand awareness. As your customer would like to know how your brand will benefit them, your value proposition should also be clearly defined. Often, make sure you follow the capitalisation guidelines. It would seem like you are yelling or whispering to your audience if you have your messages in all the large caps or small caps.

More Relevant CTA(Call-To-Action)

 

The FB commercial should have visual content that catches the attention of your viewers. It works not only well with the algorithm of Facebook, but it has better appeal than your conventional written content. 

As a matter of fact, visual content is 40 percent more likely than other content types to be posted. And that applies to the commercials. Logos, icons, imaginative graphics, and text overlays encourage you to play around.

You should use logos and signs to connect with your audience, since Facebook only allows a defined space for texts. Highlight logos, for example, that align with your brand. It would also be best to keep everything, especially your graphics, to a minimum.

Overlaying the texts is another way of optimising the ad restrictions of the site. Facebook restricts up to 20 percent** of your ad space to the amount of text that you can place on your ad, which is why you need to make the most of it. In addition, your ad’s scope may be influenced by a disproportionate text to picture ratio. Run through your final picture

Landing page that is Linked to the Ad copy

 

Let’s say you run a Finance company, and your services provide services such as home loans,  Business loans and Personal Loans . 

So if you have a great brand name in a business( Like Nike Or Channel), that means people know you don’t necessarily need a landing page, but you certainly need a landing page for your facebook ad if you’re starting a new company and nobody knows your name on the market.

But you have to keep a blog on your landing page that features an article about your services and customer satisfaction when making a Facebook ad. 

You will have to provide many more premium marketing incentives, such as a 20% discount for the first 10 customers, approved by a state government, and several more offers that you can provide.

A landing page is a perfect way to generate leads and raise your product’s brand recognition. These five points will teach you about the value of landing pages and help you enjoy their benefits.

1. Landing Pages Increase Conversions

2.Landing Pages Improve Brand Awareness

3.Landing Pages Increase Credibility

4. Landing page Remove Distractions & can be used for Retargeting data

Wrapping Up:

 

When it comes to social media marketing, there’s NO one-size-fits-all Or Cookie -Cutter strategy for all businesses. If you are looking for someone who can understand your brand and reinforce your digital marketing strategy, Digital Bloom Agency can help you. If you are keen on Facebook ads for your Business to contact us today for more details.

A Recent Facebook Update:  **As of September 2020, the 20% rule no longer applies, with Facebook suggesting 20% text in ads as a guide, as opposed to a formal rule.

Over To You:

 

Have you suffered from any of these website problems before, how did you overcome them? I’d be interested to know in the comments below.

About Me
Div Acharya
Div Acharya

We are your Go-to Digital Marketing and website design agency located right here in Melbourne. With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate Agents, Dentists, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Car sales Agents, and Business Coaches… & Many more

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