15 FACTORS TO CONSIDER IN CHOOSING A WEB DESIGN AGENCY
About the Author:
Divia Acharya, Founder, and Managing Director at Digitallydiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing ,Social Media Marketing & Blogging, I am here to stay & grow!. I DESIRE a passion for helping people gain their confidence in Online marketing.
Should you be Redesigning Your Website?
In the online world, nothing lasts forever. It is necessary to remember, Design features get old quite quickly. Keeping on to an outdated website is not a great idea that it has succeeded in the past.
Research shows that 75-80%% of the public evaluate the consistency of the brand purely on the basis of their website experience. After all, the Website represents the organisation and for several new clients it’s the first point of contact.
If you have no idea what’s wrong with your Biz website, perhaps the last thing you can suggest is a redesign. The cheapest way to figure out what’s wrong with your website is to try out your Google analytics on items like how much traffic you’re receiving and bounce rate (the number of users who abandon the website). To see how good the grades do. You will figure out what keywords you are graded on.
However, If you’re still struggling, you can look at the website evaluation, which we offer to business owners to help them identify problems with their website and how they can improve. Poorly designed sites can impact every aspect of your online success from its visibility in search engines to how many conversions you’re getting
In this article, we are talking about 7 reasons you should consider redesigning your website for good…
You don't Like Your Website and Your website has a dated, narrow layout
Honestly, this is a contentious topic. So when you look and dislike the website, redesign it.
If the prospect of putting your website information on your business cards makes you want to run the other way, you may suffer from what we call the shame of the website.If you don’t like the look and feel of your website, then you don’t put much thought into your website. You don’t believe in online promotion or SEO, that is because the last thing you want is real eyeballs on your website. If this is you, we would recommend that you overhaul it.
There could be a number of reasons you may dislike your website: It may look dated, It may be loading very slow, Images are not fabulous… reasons could be any of these or many more. To make your website a success, you need to feel secure in sending traffic to it. If you don’t do it, it won’t work.
It could be a sign it’s either time to hire a web designer or try DIY web design.
And if you’re searching for a DIY Option, we can help you with an elaborate training session that you can book with the link below.
Your brand or service has changed. i.e You are Rebranding your business
Many of the the complete overhaul of websites actually takes place when the organisation has outgrown its platform. It could be because of a sudden shift in brand direction, a move to expand the marketing budget or awareness that a new website can do things that make day-to-day operations simpler. It might even be that the design doesn’t capture the spirit of the company and fit the tastes of your demographic target.
You may need a re-design of your company website if you’re actually at the point of your company where you pivot, rebrand or re-position yourself (and change your deals , services and target audience). You may be able to update or Tweak your current website, but this can get complicated, particularly if you change your entire offer or how it is supposed to be. In fact, starting again is sometimes fast (and even cheaper).
The truth is that your website is not just representing your business, but can – if well handled – be your brand ‘s greatest sales person.
Your CMS (Content Management System) is Causing Issues
Many of our former customers have come to us because they can’t reach the backend of their website. They might be pleased with their new website, but they can’t upgrade it without their website design Agency. Their Agency will bill them for even a small upgrade like adding new team pics or putting a Blog in place, and it will take a while to get it completed, too. This is obviously not possible for many company owners who instead want to update their website so that they can have complete access to the content management system.
We suggest that anyone wanting to Build their new website, do question their web designer from the start that will you get full Ownership of your website. Be wary of the design firms who would bill you for every little change.
At digitallydiv Web Boutique , we transfer and give full access of the website to our clients. Also, we provide 2 Hrs web training session on how to make changes like adding new pics, blogs, newsletters and so on.
Your website It’s Not generating leads
If you have traffic to your website, but it doesn’t convert, then it’s hard to tell if a redesign would help. It all depends on what stops the reader from converting.
Is your website beautiful, efficient, and pixel-friendly? Great news! But if you still aren’t getting the results you want, it’s just a useless online brochure. So, Is your website just an Online Billboards?. Your website exists to build your customer base, and your data should show you’re trending toward that goal.
If the findings don’t please you, it’s time to redesign them. Examining the conversion patterns on your site — usually the most relevant are visitor-to-lead and lead-to-customer — can give you a good picture of what needs to be changed. To direct the redesign process, here are a few questions you can ask yourself:
1. Are visitors turned into leads and clients from the existing call-to-action (CTA)?
2.Does your landing pages inspire people, or are they simply aesthetically pleasing pages that convey little value, to learn more by digging deeper?
3.Is your site too text-heavy or riddled with corporate Jargon?
4. Does your site’s look and feel match your company’s voice and speak directly to your target audience?
Your website lacks calls to action buttons
Your call to action (CTA) is the opportunity to inspire the audience to take real actions toward being a consumer or client. It may be the decisive factor between a lead and a conversion. Many Businesses are aware that the call to action(CTA) is the most important part of your site or ad campaign. Skipping the CTA is a grave mistake that won’t bode well for your company. Your website is the face of your business, and the good call for action will contribute to users’ engagement and conversions. Your website is a powerful tool towards conversions.
In the absence of engaging action calls on your website, consider consulting a digital media specialist or competent online agency to evaluate and improve your website by integrating better content management tactics and design.
There is a reason the CTA button has become such a staple on site content and in ad copy – three reasons as a matter of fact.
1.CTAs Motivate Your Sales Funnel
2. Customers actually need Them
3.CTAs Boost the Success of Digital Advertising
The CTA is the final contact on every content you create be it Blogs, ads Or Web content. It is the Silver Lining on top, which any person (intentionally or inadvertently) desires. Your lead has read your contents or at least scanned them and could be on the fence for the next move. The correct CTA will move the individual in the right direction at the ideal moment, scale the transfer and build a loyal customer. The CTA may be a clever or dumb way for the clients to convince them that they can behave their best now.
So, Just Tweaking vs Website Redesign – Which will suit your website?
We hope the blog post will help you decide on whether you need a redesign. It’s still difficult to figure out whether to tweak the website or complete overhaul
But if you’re basically satisfied with how your website looks, and you don’t have any big technical problems, modifying your website, rather than opting through a complete overhaul, might be the right solution through you.
We do, however, get to the point where a redesign is needed. This is when the look of the website does not reflect your level of expertise. The technical stuff is going to waste so much time and resources. Or the user simply can’t get through the website.
No Blogs in your website
Appealing & Unique content is a very good means of visibility or publicity for a brand, and what is a better way than a well-organised blog is to show off its contentBlogging is an ideal base for your inbound marketing campaign.
It will help you create a great deal of good content that your clients and potential customers want to learn. Although it is daunting to get started, you will always find that the work is worth it. You would also benefit financially from the clear market gains. Not persuaded? Here are five forms you and your company will profit from blogging.
You lack a big chance to gain and meet a broad customer base if your website has no forums or Blogs, and keep your customers aware of the new trends and significant information in your niche. So, if you don’t want to waste such a strong but easy way to familiarise your users with and connect with your company, consider adding a blog section to your website.
Over to you
Whenever your website doesn’t perform as it should, be it because of design, conversions or general CMS issues, it’s an opportunity to get better. Testing concepts and new page designs before making drastic changes can help you get a good grasp on what your final design will look like.
Have you decided to get your website redesign recently? What were your reasons and what tips can you give to our readers? Share them in the comments section below.
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