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What is the ideal marketing strategy for real estate brand – Why Realtors need to have their personal website and branding

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What is the ideal marketing strategy for real estate brand

Don’t just take our word for it!

According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry.

Here’s a brief snapshot of the report’s findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form
  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources
  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

In a Nut shell  Realtor website, Online marketing and Social media are the absolute goldmine for real estate businesses( Source)

5 Reasons Realtors need to have their personal website and branding

1.Online Presence

“Realtor is not a salesperson but a matchmaker.They introduce people to homes, until they fall in love with one. Then they are wedding planners”

Most real estate agents admit that using the website of a famous real estate firm should be sufficient for online presence through a single page profile on the big brand’s website. However, there are several concerns with this method.

When clients make visits to the umbrella firm’s website, they are visiting a real estate agent’s umbrella brand instead of a realtor’s own brand. This means an agent relies on the umbrella brand to refer the lead and that agent is not in control. In addition, this agent can be competing with other agents in the umbrella brand for the same business.
When an agent decides to leave the umbrella brand, it will require that agent to start his or her online presence over which takes time to build.

 

Related: Discover our Web design process that helps your Business Grow.

2.Procuring New Business

“Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. ”

Many of the successful realtors  are regularly looking for new approaches to grow their businesses and online marketing is one of the most effective methods for procuring new business. As of today, most real estate shoppers start their search online, looking at house and land listings, researching about agents that suit their needs, and knowing more about potential neighbourhoods to settle down. 

Pro Tip

 

Building an online presence is highly vital for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate objectives.

3. Success stories and client testimonials

 

One of the biggest benefits of real estate branding is the ability to highlight your success stories to connect with clients. Your clients are spoiled for choice when it comes to finding an agent or company, so the more you’re able to provide proof of your satisfied clients, the better.

That’s why we see so many photos that document the story of a client that culminates in their closing day.

4.New properties and listings

 

Make a point to stylise and elaborate on your current listings with images and descriptions, which is perhaps the most obvious sort of article to produce.

5.Tips and ideas for home improvements

 

In real estate Online marketing, keeping visitors interested after the sale is a significant problem.

Renovation ideas and inspiration are available to both potential purchasers and former clientele. Any type of instructive content on house maintenance serves different audiences and displays your expertise once again.

What Makes a Great Real Estate Website?

“Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. ”

The best real estate websites are both polished and personable. The agent should be prominent, but the content should be geared towards assisting potential buyers and sellers. They are intended to generate leads, but they do not use intrusive pop-ups or require visitors to provide an email address in order to access the content. 

 

Pro Tip

Building an online presence is highly vital for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate objectives.

 

“Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. ”    Armstrong Williams

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Why Realtors Need Social Media Marketing

Social media marketing is an awesome way for realtors to grow their business as they are able to instantly connect with existing clients, proposed leads and other Realtors in their vicinity. While every real estate agent should use some form of social media to promote their business, Knowing how to leverage the power of social media to help build your real estate business will allow you to effectively spend your time updating your various social media accounts.

Social media helps to Build your brand Reputation

The biggest reason why real estate agents need to be using social media marketing to promote their business is to build their reputation. 

When you are able to establish yourself as an industry expert, it will be a much easier to attract new clients. 

So, by providing your Facebook followers or LinkedIn fans with insightful and high-quality content you can put yourself as an industry expert and build your brand.

Social media helps Virtual  Networking

Another reason why Realtors must be taking advantage of social media is to network within the real estate industry. Reaching out to your current and past clients through your Facebook page is an excellent way to ask for referrals for your business. Using social media to network with your current and past clients is a highly effective way to generate new business.

Social media marketing is a great way to network with your professional peers. Following other real estate agents’ Twitter accounts and Facebook pages is the wonderful method you can use to see ways in which other agents are marketing their business. Also, you can communicate with these real estate agents through various social media platforms to ask them some questions about their business. Placing yourself with other successful real estate agents will help you succeed within the industry as well.

Related: Discover How we can help your business grow with our  Social media marketing Strategies.

 

Are you Ready to scale your Business?

 

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About Me
Div Acharya
Div Acharya

We are your Go-to Digital Marketing and website design agency located right here in Melbourne. With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate Agents, Dentists, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Car sales Agents, and Business Coaches… & Many more

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