Website Vs Landing Page- [What are The Differences]
Website Vs Landing page: What’s the Difference you ask.
Let’s start with Landing pages.
We have to tell a story before we sell a story!
So, What are Landing pages?
Websites are awesome , they look beautiful , have lots of options & information for a consumer and Websites has all things from Interesting words to fun things to see .Websites are the face of your Business branding.
However, In Websites , Biz Owners don’t actually have any control over what customers will do there and Often customers gets lost in the ocean of words and think what’s happening why are they even visiting the site for.
From a consumer point of view , website is like a wall with loads of things hung on .
Website is a Digital resume, that holds much information about your business However, websites can be boring with not much action happening .Now-a-days Its Important to have a better web presence than just an awesome website.
On the other hand, Landing pages are a simple way of Organising your thoughts. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.
It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Funnels/Landing pages create experience guides your customer to an action. Landing page takes the customer exactly where the biz owner wants them to go.
Landing page is really useful for a customer who is actually looking for your product and willing to pay for it.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).The landing page for this customer serves a completely different purpose.
Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages!
A landing page is used for a VERY particular purpose in online digital marketing.
You’ll want your landing page to stand up and do its work any time you have a special deal or promo.
When you need to let people know about any significant news, a landing page is also required: new releases, store location, opening hours, etc. It would really hurt the company if your customers were to ‘skip the memo’ on all those things.
Content is the reason Search began!
Today, the word is pretty much universally known as the base for many online businesses are built.
Marketing Funnels allow businesses to create landing pages that convert easily and swiftly, integrate payment gateways in one click, increase average order value with up-sells, re-market to customers with email and much more.
Also, Funnels are made for Biz owners like you, who do not know a thing about programming and who don’t know how to code, allows you to easily build beautiful pages inside of a sales funnel, to grow your company online
Make every interaction count, even the small ones , They are all relevant-
Why Do I Need a Landing Page?
A Landing page is made to describe or display one offer and to serve one purpose.
You need a landing page because this ‘honed in’ way of presenting information results in a lesser likelihood that your intended customer will get distracted.
In this fast paced and competitive digital space, people easily click away.
Plus, giving someone too many options can mean they get overwhelmed and don’t make a decision.
I:Landing pages seem like simple things but there are a few extra ingredients that will add some extra spice to this piece of the pie.
To make the most of your digital marketing strategy you’ll want to connect all the dots with the following
CTA:Think back on the emails you receive from the brands you support.
How do they entice you to read further? Perhaps with captivating images and compelling copy—but they also almost certainly have a precise call-to-action button or link that shows you exactly where to click for more information, or to take action.
Lead Magnets: The thumb rule is lead magnets should be shiny and dazzling.
You’ll need to use your landing page to dangle an attractive lead magnet, which might look more like a free webinar or an ebook or a checklist or even a cheatsheet.
PPC: Let’s talk about PPC. It’s the important link in the chain(mail) in the battle for digital marketing supremacy!
But what is PPC? Paid-Per-Click advertising is the model Google uses to select ‘winners’ which appear in the valuable real estate on its search result page.
When you’ve paid for PPC and ‘hit the jackpot’ it’s critical to capitalise on this with…you guessed it… an effective landing page!
Well, how is a Landing Page Different to a Website?
In addition, with interconnecting websites, a website is typically five pages or more.
In general, they provide detailed information and company data, products/services. For example, you typically have a ‘about page,’ maybe testimonials, and even a blog.
A website that is applicable to your digital presence, but with 55% of users spending less than 15 seconds on your website, it can be a lot to take in.
With only a goldfish-like data absorption capability window open, it is important to set crucial information apart with an effective landing page.
Top 4 Sales Funnel Software Tools:
WordPress : If your website is Built on wordPress CMS, Its easy and recommended use WordPress CMS to create you Sales funnels.
There are few Plugins like cart flows (Pro) that can help you create awesome landing pages and sales funnel on WordPress CMS. .
Thy are cost effective and Highly functional compared to other tool mentioned below. If your website is not on WordPress , here are the few tools You can use to create your landing pages.
ClickFunnels: Founded in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels is probably the most popular and widely used piece of sales funnel software in the world. In fact, Brunson is often credited for making the term funnel a mainstream idea.
Leadpages: Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
Kajabi: For more than a decade, Kajabi has been helping tens of thousands of people grow their businesses online.
And in the past few weeks, we’ve been honoured to witness our Heroes serve their audiences in unprecedented ways, proving that you don’t have to step outside to step up
Pick a Funnel Tool and Get Going Forward!
So, Now we are aware that along with our beautiful looking and full of Information website it is Important to have Funnels that set a particular direction to the consumer.
Whether you’re simply learning how to create a sales funnel or you’re ready to amp up your funnel growth, at the end of the day, choosing a software to sell your products and services is paramount.
Over to You:
Contact us If you need help in creating Landing page for your Growing Biz.
About Digitallydiv Agency
We are your Go-to Digital Marketing and website design agency located right here in Melbourne.
With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate, Dentist, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Business Coaches.