Despite the fact that each company has its own unique business model, the buyer journey looks similar within certain industries. In those cases, websites perform similar functions and achieve some of the same objectives.
The buyer’s journey differs depending on the type of company and the industry in which it operates. For some, leads are generated before anyone visits their company website, whereas for others, the website is the primary lead generator. Knowing how your company’s clients move from point A to point B will have a significant impact on the purpose of your website. So, when thinking about a new web design, the first question you should ask is, “How does your website fit into your business model?”
Why Your Business Model Matters for Web Design
It is impossible to create a good web design unless you first understand where your website fits into your business model. That alone determines the type of site you require, the offers that should be included, and what “success” looks like for your website. You should also set specific goals for how your website should perform. Remember that it is a tool for growth, regardless of how it operates within your business model.
Find out how you can get a Free Mock-Up of a site that meets your needs if you need a web design that complements your business model. For the best web design experience possible, contact Digitallydiv Web Agency.
5 Ways Your Website Can Work Within Your Business Model
1. Making Use of a Website to Generate Leads
Local businesses, on the other hand, frequently rely on their websites to generate leads. For example, a pet grooming company Or even a vet or Local Gardner use advertisements to promote their website in order to reach new markets.
They may also use Local SEO and content marketing to reach out to niche markets in the hopes of generating new business.
These new prospects would then, ideally, follow a predefined path through the website until they, too, reached the point of conversion.
This could include downloading information or completing a contact form. After the prospect has made this “micro-commitment,” someone from the company can follow up to close the deal.
When your business model is heavily reliant on your website for new client acquisition, your website content must include compelling offers in addition to establishing credibility and professionalism.
2. Website to generate Brand Awareness
Consider new businesses or startups- they have not built any network yet, they don’t have referrals and word of mouth happening.
The majority of those businesses will rely on Social Ads, Google Ads and SEO as the most effective tools for attracting new prospects to these businesses.
When a prospect learns about their services via Ads, they will typically look for a website where they can gather more information before taking the next step and contacting them.
The purpose of a website for these business models is to make them create better brand awareness, professionalism and how different they are as newbies from other established companies in similar industries.
It also contributes to their credibility within their respective industries.
3. A Website for Reputation Management
Other business models do not include a website for generating leads or converting customers. They are, instead, tools for reputation management. Many businesses are only concerned with having their company appear first in search results when someone Googles their name.
Prominence in search results increases brand recognition and gives the impression that they are at the top of their field.
This type of website typically only contains basic information about the company and its services, as well as resource articles that educate their customers.
The emphasis is on search engine optimisation and possibly portfolio promotion.
4. A Website will Establish Professionalism and Credibility
Consider the service industries of Real estate, Dentist and other professional services Like lawyers and so on. The majority of those businesses rely on a network built on business relationships, Local SEO, referrals, or previous clients. Content Marketing is the most effective tool for attracting new prospects to these businesses.
When a prospect learns about their services, they will typically look for a website where they can gather more information before taking the next step and contacting them.
The purpose of a website for these business models is to make them appear professional.
It also contributes to their credibility within their respective industries. In other words, it states, “We are a legitimate company that you can rely on to meet your needs.”
5. A website can showcase your Expertise, Authoritativeness, Trustworthiness (EAT)
Consider the service industries like Marketers, web designers and other professional services Like Copwywriters, writers and bloggers or any online businesses.
The majority of those businesses rely on SEO, City SEO, Google Ads and Social Ads to reach more people across the Globe.
They are not much of local businesses, they can indeed serve overseas Clients.
For instance, at digitallydiv Web Agency, we have a few Overseas clients that we work with to help to build an online brand.
The purpose of a website for these business models is to make them appear on google’s searches.
It also contributes to their credibility within their respective industries. In other words, it states, “We are a legitimate, Authoritative and Trustworthy company that you can rely on to meet your needs.”
Whenever you’re ready… here are 3 ways I can help you with your next website project
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2. The 15 factors to consider when hiring a web designer
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
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