Does Your Website Fit Within Your Business Model?

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Despite the fact that each company has its own unique business model, the buyer journey looks similar within certain industries. In those cases, websites perform similar functions and achieve some of the same objectives.
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Despite the fact that each company has its own unique business model, the buyer journey looks similar within certain industries. In those cases, websites perform similar functions and achieve some of the same objectives.

The buyer’s journey differs depending on the type of company and the industry in which it operates. For some, leads are generated before anyone visits their company website, whereas for others, the website is the primary lead generator. Knowing how your company’s clients move from point A to point B will have a significant impact on the purpose of your website. So, when thinking about a new web design, the first question you should ask is, “How does your website fit into your business model?”

Why Your Business Model Matters for Web Design

It is impossible to create a good web design unless you first understand where your website fits into your business model. That alone determines the type of site you require, the offers that should be included, and what “success” looks like for your website. You should also set specific goals for how your website should perform. Remember that it is a tool for growth, regardless of how it operates within your business model.

 

Find out how you can get a Free Mock-Up of a site that meets your needs if you need a web design that complements your business model. For the best web design experience possible, contact Digitallydiv Web Agency.

5 Ways Your Website Can Work Within Your Business Model

1. Making Use of a Website to Generate Leads

Local businesses, on the other hand, frequently rely on their websites to generate leads. For example, a pet grooming company  Or even a vet or Local Gardner use advertisements to promote their website in order to reach new markets.

They may also use Local SEO and content marketing to reach out to niche markets in the hopes of generating new business.

These new prospects would then, ideally, follow a predefined path through the website until they, too, reached the point of conversion.

This could include downloading information or completing a contact form. After the prospect has made this “micro-commitment,” someone from the company can follow up to close the deal.

When your business model is heavily reliant on your website for new client acquisition, your website content must include compelling offers in addition to establishing credibility and professionalism.

2. Website to generate Brand Awareness

Consider new businesses or startups- they have not built any network yet, they don’t have referrals and word of mouth happening.

The majority of those businesses will rely on Social Ads, Google Ads and SEO as the most effective tools for attracting new prospects to these businesses.

When a prospect learns about their services via Ads, they will typically look for a website where they can gather more information before taking the next step and contacting them.

The purpose of a website for these business models is to make them create better brand awareness, professionalism and how different they are as newbies from other established companies in similar industries.

It also contributes to their credibility within their respective industries. 

“Websites promote you 24/7: No employee will do that.”

3. A Website for Reputation Management

Other business models do not include a website for generating leads or converting customers. They are, instead, tools for reputation management. Many businesses are only concerned with having their company appear first in search results when someone Googles their name.

Prominence in search results increases brand recognition and gives the impression that they are at the top of their field.

This type of website typically only contains basic information about the company and its services, as well as resource articles that educate their customers.

The emphasis is on search engine optimisation and possibly portfolio promotion.

4. A Website will Establish Professionalism and Credibility

Consider the service industries of Real estate, Dentist and other professional services Like lawyers and so on.  The majority of those businesses rely on a network built on business relationships, Local SEO, referrals, or previous clients. Content Marketing is the most effective tool for attracting new prospects to these businesses.

When a prospect learns about their services, they will typically look for a website where they can gather more information before taking the next step and contacting them.

The purpose of a website for these business models is to make them appear professional.

It also contributes to their credibility within their respective industries. In other words, it states, “We are a legitimate company that you can rely on to meet your needs.”

“If You Think Math is Hard Try Web Design

5. A website can showcase your Expertise, Authoritativeness, Trustworthiness (EAT)

Consider the service industries like Marketers, web designers and other professional services Like Copwywriters, writers and bloggers or any online businesses.

The majority of those businesses rely on  SEO, City SEO, Google Ads and Social Ads to reach more people across the Globe.

They are not much of local businesses, they can indeed serve overseas Clients. 

For instance, at digitallydiv Web Agency, we have a few Overseas clients that we work with to help to build an online brand.

The purpose of a website for these business models is to make them appear on google’s searches.

It also contributes to their credibility within their respective industries. In other words, it states, “We are a legitimate, Authoritative and Trustworthy  company that you can rely on to meet your needs.”

Wrapping Up!

Whenever you’re ready… here are 3 ways I can help you with your next website project

1. Free Mockup Offer
Get a FREE custom Mockup of your new website before you sign or pay for
anything. No cost or obligation. Guaranteed! – Click Here

2. The 15 factors to consider when hiring a web designer
Before you hire a web designer, learn what factors you need to consider  – Click Here

3. Website Pricing
If you’re curious to know our pricing – Click Here

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Div Acharya

Div Acharya

Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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About the Author

Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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The Digitallydiv team was Incredible to work with! They took every idea we had and made it a reality to create a true website for our brand. Digitallydiv gives you the support before, during, and after launch that you need. Very Responsive, always looking out for our best interests and offering great advice . Would highly recommend it to anyone looking for website help.
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Digitallydiv Web Boutique is fantastic. So happy with Digitallydiv - Great professional team. Love our new website! I would highly recommend Digitallydiv Agency to anyone who values high quality work . Their digital marketing Strategies are #1. A true pleasure to work with the team. Thanks for the Conversion-Ready Website that you have built for our Business, With this New website , we can expect Optimum Returns from Our Other Marketing Activities.
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Digitallydiv Agency helped us with the build of our website. I was very impressed with the professionalism, efficiency and passion of the team. The Digital Marketing Strategies they incorporate to Build a Conversion-Ready website are second to none.We are extremely happy with the final result! I would highly recommend using Digitallydiv Agency for your website project!
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