Being unique is the best way to avoid a generic-looking web design. Isn’t it self-evident? Thousands upon thousands of website owners, on the other hand, have never considered “different” as a viable alternative. They simply imitated what everyone else in their industry is doing.
Here are 7 Confounding Tips To Avoid A Generic Looking Website
1. Look for web design inspiration outside of your industry.
Before speaking with a web designer, look for layout designs that you like. That way, he’ll know which elements are appealing to you.
“But wait… didn’t you say that being different and unique was better?”
Certainly! I agree with that!
You can, however, select a banner from this website, a sidebar from another, or a footer from yet another.
You can duplicate elements without having to duplicate the entire web design.
Check out sites that aren’t in your industry.
An Interior design company, for example, might look into Real Estate designs. Both industries are heavily reliant on visual imagery.
You will be surprised, how you might have new ways of presenting images that you hadn’t considered before.
2. Get Inspirations from the best designs.
There are times when you may want to copy a web design. Choose a company with a large budget that has most likely spent a lot of money on A/B testing and web design. Examine the design of their pages Like the Home page, service pages, the About page and the Contact us page.
The point is not to make your website generic. So, copy smartly. Change the Original colours and shapes. For Instance, if the button you are trying to imitate is Red & round, make it Blue and Square Or better even make it more relevant to your brand colour pallette.
Make sure that pages do not look the same and generic but just a similar design with a punch of creativity.
3. Think from customers perspective
Too many web designs are created to accommodate a company rather than their clients.
If you meet your users’ needs, they are more likely to engage and progress from visitor to viable lead, and then to a lifelong customer.
The term “UX Design” refers to the creation of a website that is tailored to the needs of your customers.
Avoiding a generic web design by tailoring your website to specific groups is one of the best ways.
4. Hire a Custom website designer.
So, what is the best way to avoid a cookie-cutter website design?
That’s simple! Engage the services of a custom web designer.
We get you!
You most likely believe you cannot afford a custom web design. When you consider the increased leads that a custom website will generate, how can you afford not to build a website specifically for your client’s needs?
That is such a true statement that we wrote an entire article about it: Why Cheap Websites are a Waste of Money and will sink your business
However, we understand that the bottom line is important to all businesses. As a result, Digitallydiv Agency provides a Free Mock-Up Offer with No Obligation guarantee.
5.Get Bolder with webdesign
Bold does not necessarily imply garish. Cartoon characters or exploding firework animations should not be used on an estate lawyer’s website.
However, it would be appropriate (and daring) to include a free-form design or ADA-compliant elements not commonly seen on other lawyer’s websites. In fact, most websites do not comply with the Americans with Disabilities Act.
Find out what needs aren’t being met and fill the void. Rather than “selling” something to others, try to help them… That is a daring idea.
6. Keep less generic elements in the website- Less is more when it comes to website design
Today’s internet is uninteresting. All is uniform in appearance: generic fonts, no discernible layouts, interchangeable pages, and a lack of descriptive visual language. Even micro typography is a complete disaster.
Functional and ideological restrictions, rather than imagination and ideas, seem to be driving web design today. Every page is made up of containers stacked on top of each other; sometimes text, sometimes images. Nothing is fully designed; all is taken for granted.
It may seem like you’re designing a stunning website by getting crafty with your choices, but all you’re really doing is avoiding a harmonious website but creating a generic one.
Not using the website design correctly spawns usability issues, accessibility issues, and has an impact on conversion rate.
7. Stop using cheesy stock Images.
Don’t get me wrong: stock photography is fantastic for giving your content a visual boost. Engagement is driven by visual content. Sometimes it’s just easier (and less expensive) than planning a grandiose photo shoot. But, everyone else in the World wide web is using these free Stock pictures. So, making your website look more generic than ever.
You can use Paid and Exclusive Stock pictures on your website. However, use more of your company pics, Team pics etc on your Home page, Service pages and the About us page.
Overuse and improper use of stock photography, on the other hand, will make your website feel cold, unnatural, outdated, and, of course, generic.
If you must use stock photography, avoid the following types of images:
Related Article: 8 Types of Stock Photos to Avoid at All Costs
- Free Images from Unsplash or any such Free Image websites- because lot many use such pics
- Downloaded from Google- A Big NO
- Pictures without proper Licence- You may get sued for using without a licence
- Overly Happy Corporate Office Employees- Looks too generic and unnatural
- Over-Exaggerated Emotions
- Low Quality or Low-Resolution Images
Cutting design corners to meet a deadline may seem more important in the short term, but it will result in chronic and long-term headaches.
You’ll have to correct your sloppy design decisions at some point. So why not get the details right the first time? Don’t have a website that looks like it was plucked from a catalogue. Roll your sleeves up get to work and make it Unique.
PLUS: Whenever you’re ready… here are 3 ways I can help you with your next website project
1. Free Demo Offer
Get a FREE custom Demo of your new website before you sign or pay for
anything. No cost or obligation. Guaranteed! – Click Here
2. The 15 factors to consider when hiring a web designer
Before you hire a web designer, learn what factors you need to consider – Click Here
3. Website Pricing
If you’re curious to know our pricing – Click Here
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
The Must-Read Conversion Ready Website Checklist
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