It’s safe to claim that even Google doesn’t understand how its own algorithm works, given how complicated assessment measures have become.
The goal of Search metrics’ “Ranking Factors” investigations isn’t to generate an absolute truth gospel.
Rather, we see Searchmetrics research as a methodical investigation from an interpretive standpoint. This means that we want to make it simple for the online industry to obtain a data toolset.
The industry may make informed judgments based on our extensive study across a wide range of criteria by utilising this toolset.
The SEO of a website can be affected by many factors and is classified by Google. This can include the quality of your content, the time your page is loaded, the importance of your content to users, and the reputation of your site in Google’s eyes.
In this article, we are talking about 7 things that are not SEO Ranking factors.
7 Surprising things that are NOT SEO Ranking Factors
#1 Shared Hosting Vs. Dedicated Hosting
So there you go – Choosing the shared hosting does not affect the SEO of your site negatively, but if your user experience is bad, it may sometimes affect the SEO of your site.
So, if you need to choose a hosting plan, make sure you pick reputable hosting plans for your website.
However, Frequent downtimes, connectivity errors in the database, internal server errors, too many unnecessary redirects, frequent migration of IP addresses are some of the dangers of using a common hosting plan and are further exacerbated when the hosting company which you chose is relatively new and not yet proven to be a success can Impact your Business SEO overall.
#2 USER Behaviour
User Behaviour is not Measurable. period.
Let me explain-Google do not have access to anything as the user does on your website like filling a form or ordering an item from your website.
For years, SEOs have been debating whether the user behaviour of Google’s algorithm is a ranking factor.
Google’s algorithm is very secret and has never confirmed that it is or is not.
But Google itself is mostly confused as to whether or not it is a leading factor.
The representative of Google have been very uniform over the years in responding to that question, they sometimes confirm it, sometimes they do not, but usually, they just scratch our heads.
User metrics affecting classifications
1) Rate of clicking
We know that Google monitors the search results by clicking.
The click rate is based on how many people the search results list clicked on the website, compared to the number of people the page showed too.
Your CTR is obviously affected by several hundred things that Google will know of, but it is still an important metric. It is important.
2) On-site time spent
Google patents also specify that the time spent on the website is a metric for ranking your website. before returning to search results,
Google monitors how much time a user spends on your website.
The longer you stay on your site, the better your audience.
3) Rates of bounce
Google wants to offer its users the best websites and to satisfy them with the results.
Google wants the website to provide the user with what they want right away so that if the user presses the back button immediately, Google knows that its users don’t want the website.
#3 URL length
URL Length is not a ranking factor.
However, this is where it introduces a new methodology. It’s not a ranking factor, what if you had a nice looking URL, it does get you good traffic.
Do not matter it is long or short.
On Twitter, Google’s John Mueller had to say: “URL length isn’t a classification or the ranking factor.”
A CMS autogenous URLs, which often exceed SEO’s recommendations, was informed. Now, how long must the URL and what’s the recommended length for SEO?
Perhaps it’s a good thing to keep your URLs short and sweet. However, Google can crawl and handle very long URLs.
#4 Traffic to a Website
Factors of ranking in this section relate to the reference traffic of your website.
Traffic is accessed through links from other websites to your website.
These might include partner websites, directories, articles or blog messages (among other sources) and social media shares.
The SEMrush report confirms that all these factors directly influence one another. If you increase values for one factor but ignore others, it will be unlikely that your position will change.
Plus, the social media links are always no-follow links, so they are not ranking factors when it comes to SEO.
#5 Pogo Sticking
What is Pogosticking :
Going back and forth from a search engine results page (SERP) to an individual search result destination site is known as pogo-sticking.
In other words, pogo-sticking occurs when a searcher clicks on a link on a SERP, realises it isn’t what she was looking for, and promptly clicks the back button to exit.
Does Pogosticking affect SEO?
Pogo-sticking, according to Google, has no direct impact on the discoverability of web pages in the Google search engine.
However, Google confirmed that they test and/or develop the algorithm using “click data,” such as pogo-sticking.
As a result, while pogo-sticking has no direct impact on Google search results, it does have an impact on Google’s algorithm. The search results are ultimately determined by the algorithm.
#6 EAT( Expertise, Authoritativeness and Trustworthiness)
What does E-A-T stand for? Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T.
“Expertise” – You must be a professional in your field. Expertise means that you must demonstrate the creator’s skill for the Main Material (MC) and highlight it in your content.
Expertise isn’t as important for humour or gossip blogs as it is for medical, financial, or legal websites.
The good news is that any website can demonstrate knowledge provided its material is accurate and beneficial to its visitors.
“Authoritativeness” – You must demonstrate that you are an authority or that the creator is authoritative for the MC. And you can obtain it through your writers’ skills or from yourself.
The quality of the dialogue drives authority if your page is a community or forum debate. Personal experiences, such as reviews, are just as important as credentials.
“Trustworthiness” – You must demonstrate to users that they can trust the Main Content developer or company, the MC itself, and the website.
For eCommerce websites that ask consumers for their credit card information, trustworthiness is extremely vital.
Every aspect of your website should make visitors feel comfortable while they’re there.
As a starting point, you should instal an SSL certificate on your site right away, as SSL is used by at least 70% of first-page results (it’s one of Google’s many scoring signals).
As a result, the value of your website will be proportional to the amount of effort you put into it.
Because E-A-T applies to both pages and sites, you must ensure that every aspect of your website tries to match Google’s guidelines.
This is especially crucial if your pages qualify as YMYL( Your Money Your Life) pages.
Take our word for it, but don’t take our word for it.
A page or site missing in E-A-T is a “sufficient cause to award a page a Low-quality ranking,” according to Google. Your site page may be regarded as low quality if you are not an expert, authority, or trustworthy.
You must provide information that is interesting, useful, and accurate.
You must also use E-A-T to meet the requirements of both quality raters and end-users. If you do that, you’re following Google’s instructions.
Save yourself the trouble… Word count is not a directive ranking factor.
And, with each passing year, Google tweaks its algorithm in order to keep us guessing about the golden recipe that will produce a position one content piece.
But it appears that there is one thing you can take out of that non-existent formula now. Make a word count.
John Mueller, a Google Webmaster Trends Analyst, stated in August 2019 that word count is not a ranking criterion.
So, what exactly does this imply? Do we throw out all of the best practices that we’ve been taught over the years?
Although it is obvious that there is no certain, optimal number guaranteeing high search results, does that mean that word count does not actually affect your rankings?
It’s not necessarily necessary.
Mueller said word counts itself is not a factor of ranking, but he said word counts have no effect on other factors.
Similarly to how meta descriptions are not a classification factor but can contribute to influencing the click rate of the SERP, a key factor.
As a rule, the higher the number of words, the better the chance to respond to user searches and the greater chance of backlinks, which are rating factors.
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
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