One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is via consistent blogging.
For small companies, blogging is an inexpensive way to drive traffic to their website, boost inbound marketing activities, and draw more customers. Nearly 80 percent of businesses that use blogging as part of their marketing strategy reported gaining clients via their blogging activities, according to a recent inbound marketing survey. In addition, 82 percent of corporations agree that blogging is important to their businesses.
This article outlines the importance of Business Blogging for your Business.
What is Business Blogging
Business blogging uses blogging to get your business more online visibility, Prospects, and Leads. A business blog is a marketing channel (just like our social media, direct mail, email marketing, etc.) that helps support business growth.
Difference between Business Blogs and personal Blogs
Personal blogging means people having their own place in the web world, where they express everything from their personal beliefs, concepts, Ideology, tips & Tricks , preferences, hobbies and relating personal stories from their everyday life.
Business blogging works based on the similar principle , that is having an own place on the web where to present yourself as a company, Interact with customers , show what you’re like as a company and as a human, and engage with your followers, just like you do on a personal blog.
Many of the major search engines love fresh and relevant content . The Business blogging is one of the most straightforward and highly useful methods for a business to create them.
When a business creates blog posts on a regular basis, they are constantly providing Google, Bing, Yahoo and the other Search Engines with fresh content to index. This is indeed an opportunity for businesses to add those relevant and on-point keywords that customers will use to search for the types of services or products that the business offers.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
Create & Strengthen Relationships With Existing And New Customers
Customer engagement is a highly significant element of online marketing and branding. As Alex McEachern says Customer Engagement is customer choosing to interact with your brand. When you let your customers choose how they’d like to engage with you, you’ll be more likely to uncover the type of interactions that they find valuable.
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.”Paul Greenberg ( for HubSpot)
Business Blogging is a good way to build trust with your target audience through high quality content that they find relevant. Business Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. By adding active comment section in the blogs , businesses will be able to follow the visitors’ responses to their posts, and will also be able to respond directly to the customer’s comments, which is enormous in building trust and relationships.
Bridge between People and Your Brand
Brand awareness is a highly important element of marketing and business blog posting will allow you to show your followers a personal side of your business. As Meagan Marrs says for a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness.
By Opening up your brand message and engaging with existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques , hence Business blogging will give others a clear and valid sense of the corporate standards, business character, vision and the personality of your company.
Business Blogs drives long-term results.
When it comes to blogging, most of the sales would most likely come from the older posts. Studies suggest that about 65 percent of the traffic each month on this very blog comes from posts that weren’t published in the current month. As a matter of fact , the traffic mainly comes from older posts. Same goes for the leads generated in a current month , about 85 percent of the leads generated every month comes from blogposts that were published in previous months or even few years ago.
HubSpot calls these as compounding blog posts because they continue to bring traffic month after month, year after year. In fact,one compounding blog post is worth six ordinary blog posts. According to HubSpot, 10 percent of the blogs bring in almost 40 percent of the website traffic.
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If you are interested in growing your online visibility, then you would undoubtedly want to take advantage of blogging as a marketing tool when establishing yourself as an expert in your industry.
Blogging is practically a must when it comes to small businesses. You can outsource the posts to a digital marketing agency like CBO who can produce exclusive, meaningful, and engaging content for your blog site if you don’t have the time, money, or skills to write blog content.
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