The Digital Marketing Journey Begins

The Digital Marketing Journey Begins

Thanks for joining me!

Google only loves you when everyone else loves you first.– Wendy Piersall

Finally, The Digital Marketing Journey Begins .Creating a digital marketing agency can be one of the most rewarding businesses you'll ever create.  What will I do different?

It’s best to start with one Or Two products

The Digital Marketing Journey Begins . Many new agencies make the mistake of trying to be a full service firm or “one stop shop” where anyone can get anything. The problem is unless you have significant financial backing, you are going to spread your resources and capital too thin trying to sell and then deliver all of these different services.

Know your numbers

To be successful, you need to have an extreme amount of clarity around what you want and what it’s going to take to get it. While you aren’t going to see the entire path to your goal, you do need to know exactly how much of your product or service you need to sell, what it’s going to cost you to sell that much and exactly what it’s going to cost to deliver.

Processes behind everything

An agency can’t scale without systems and procedures in place for every aspect of operation. It is not enough to hire talented people and expect them to just know what to do with minimal guidance. 

Sales trumps everything

No matter how big your team becomes, you will always be in sales. Even once you have a room full of salespeople selling for you, you will still be your best salesperson, and make no mistake about it, you will always be selling everywhere you go. Always have a sales mindset.

Grab every opportunity to network

Your biggest opportunities and clients will often come from chance meetings. Attend every conference, connect with everybody on social media, always have your eyes peeled for an opportunity. I’ve landed some of my good deals in the most unexpected ways. You have no idea where your next big client is going to come from.

Don’t forget to promote and brand yourself

I brand myself like nothing else, I even tell my clients branding is so significant just to keep up with it. Treat yourself as one of your own clients. Your business can’t grow if people don’t know who you are. You must be branding yourself, networking, Running FB and LinkedIn groups and making a case study out of your own success. Many times we are spending so much time working on our clients’ brands that we neglect our own. Always make time for building your own brand. In the long run, it pays major dividends.

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