Finally, Last but not the least Improve your website user Experience.
There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites.
Elements of user experience (UX) have been rolled into SEO practices. Is your site fast, secure and mobile-friendly? Do you have quality content that engages users and encourages them to stay on your website? Is your site quick to load and easy to navigate?
These are all elements that are considered by Google and other search engines when determining how to rank your website. With that in mind, read on to discover more about how UX fits into search engine optimisation.
Over the years, Google has improved tremendously. The search engine giant continually upgrades its algorithms to insure that users get the best results possible. Every update that Google has made has been built to produce more user-focused and user-friendly results. We’ve seen improvements to SERPs, such as information panels and rich snippets, and algorithm updates that demonstrate how important UX has become to Google. All you need to do is look at RankBrain to see that this is the case.