Back To basics: What Is PPC & How Does It Work?

Back To basics: What Is PPC & How Does It Work?. Pay-per-click marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behaviour.

For Instance, If a user searches for "Heels" on Google, the search engine results page (SERP) returns the following:

Back To basics:  What Is PPC & How Does It Work?
PLA product Listing Ads

As you can see from the screen displays the paid search results are in the carousel at the top, marked with the term “Sponsored”. These are Product Listing Ads (PLAs), more commonly called Google Shopping ads (though other comparison services do appear in these spots, too): they are a type of PPC ad that is displayed when a user searches for a product on Google.

What do paid search ads look like for a non-product search? Here’s a search for “social media Expert”.?

Back To basics:  What Is PPC & How Does It Work?

Instead of the carousel of product images, we’re presented with a list of regular text ads that resemble search listings – only distinguished by a subtle “Ad” label to the left of the web address.

A glossary of abbreviations

We’ve already covered a few of the three-letter abbreviations that pop up in relation to paid search, but here is a comprehensive list of what each refers to.


Cost Per Click, or CPC, means that you as an advertiser appearing on a SERP pay the search engine for each user’s individual click on your ad. It’s effectively the same as PPC (pay-per-click), though some use Cost Per Click to refer specifically to the metric that measures cost per click, and PPC to refer to the strategy as a whole.


Cost Per Mille, CPM, means cost per thousand impressions. Unlike CPC, this is an advertising model based on the number of people who see the ad (known as “impressions”) regardless of how many actually click on it. This model works best for companies aiming to improve brand awareness rather than generate direct sales.


Product Listing Ads. Also referred to as Google Shopping Ads.


Pay per click, or PPC, is the most widespread paid search model and is often used to refer to paid search in general. As mentioned above, it is effectively the same as Cost Per Click (CPC): the advertiser pays the search engine for every click on their ad.


Search Engine Marketing, also known as Search Marketing, is a nebulous term. It is often used to refer purely to paid search advertising, but can also encompass SEO (Search Engine Optimisation).

Google Ads

Google Ads (known as Google AdWords prior to July 2018) is Google’s own advertising network. It offers PPC/CPC and CPM advertising as well as site targeted banner, text and rich media ads.

By using Google Ads, you can show your ads on one or both of Google’s advertising networks:

  • Google Search Network, which encompasses any ads that appear on Google search results pages, including Google Search, Google Shopping, Maps and its various search partners.
  • Google Display Network, which covers any website that partners with Google, and other Google sites such as Gmail and YouTube.

Contact us If want to know more about PPC and Google Ads.

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Online shops for women’s clothing , shoes and accessories (Australia)- Top 5

Happiness is .... receiving what you ordered online !👗👠👜

Online shopping is so much easier and it's kind of therapy for me . Online shopping has become a very popular shopping method ever since the internet has taken over . Basically, online shopping saves me time , allows me to compare prices and it is 24/7 shopping.

So, let's know about Top 5 online stores which mainly offer women's clothing,👗👙 shoes 👠👡and accessories 👜🕶

1. ASOS have lovely chic collection.✨

  • ASOS have petite and tall option of dresses.
  • It's a one-stop Shopping place for dresses, tops, shoes and accessories.⭐️✨

2. The iconic have a lovely collection of dresses tops, shoes and accessories .

  • Australian Retailer and after pay available
  • One stop shopping for clothing, shoes and accessories.!
  • They have 30 days return policy and it's free.

💫✨Both ASOS and the Iconic have apps which is really handy to check out any discount offered and for a quick order.⭐️💫

3. Glassons is New Zealand's favourite women's fashion store and has a tremendous opportunity for growth in the Australian market. Glassons is renowned for its fast fashion, vibrant stores.⭐️✨Afterpay available In store and online

It's always shoe o clock somewhere 👠👡

4. StyletreadLocal retailer Styletread helps out Australians find their sole-mate by providing one of the largest shoe collections online.⭐️💫

• Free delivery on orders over $65 • Free returns within 30 days • Afterpay available ⚡️⭐️

5. Betts is an Australian retailer and The Betts website states that the service, which aims to "replicate [their] store experience through the internet " offers a great range of women's shoes and boots as well as men's shoes.💫⚡️

  • Australian retailer of shoes and bags
  • Afterpay available💫⚡️


Happy Shopping !!Xoxo


Makeup products in my wish list….

✨The future belongs to those who believe in the beauty of their dreams....Eleanor Roosevelt✨

A beautiful beach-worthy day. Hopefully, we can make a quick trip to the beach, before that I thought of jotting down makeup products which I wish to buy in near future. There is quite a long list( yeah! I am a hopeless makeup lover!!) but I will pen down only the ones I would be purchasing soon. My birthday coming up in April, I reckon I have pretty good reason to purchase these cuties. These are the products which I am personally fascinated with and look forward to owning them.

The list goes like this and the very first one is Stila:- Magnificent Metals Glitter & Glow Liquid Eye Shadow- in Diamond dust, Kitten Karma and rose gold retro.

✨A few weeks ago when I was in MeccaMaxima shop to buy another product which I ran out of, I happened to try one of these shadows. They looked absolutely stunning and perfect especially diamond dust and kitten karma. There is the latest shade called rose gold retro which too looks lovely.⚡️ 💫It is all about bold, glitter-soaked lids with this collection of long-wearing liquid shadows.✨

✨Next in the list is Georgio Armani Luminous silk foundation. I have been loving natural looking foundations from NARS and Makeup forever. I am very much impressed with the reviews of this foundation which boasts about light, non-greasy and feels natural on skin, would love to use it.✨

✨⚡️I already own many products from Too faced and I always loved their products. This palette is of interest to me currently, love the idea of bronzer, blush and highlighter in a palette. I always loved how Toofaced products smell. Heard some good reviews about this and certainly own it soon.💫✨