Many Businesses can benefit from an engaging social media presence, whether it's a small local shop or a large national or international company. But, businesses have these Marketing Questions like getting started with social media marketing and even more confused with the type of content to post, how regularly and so on.
Ask these questions about your business to get started on the right platform(s) and with the right content to reach your ideal goals.
Does my business really need social Media- A significant Social Media Marketing Question?
Stats show that there are currently 3.5 billion social media users, or about 45% of the population. Studies suggest that social media usage around the globe is only going to increase in the coming years. The easy to make communication between users and businesses means there are more sales taking place through social media channels and online. Social media marketing can help your business reach a larger audience quicker than traditional marketing Or any other marketing Via Tele Advertisements and Billboards. Social media offers endless possibilities to help your business. Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.
What to post on my channels and how regularly?
Your Social media content must be relevant to your brand and business. For Instance, if you sell Cosmetics, it would be more relevant to post about a new Lipstick Or a New foundation in the market than it would be to post about Cars. It's that Obvious Isn't It? . On the other hand, you can also share funny memes, Hump day & Monday Motivational Posts and so on in order to keep your Audience Glued to your page ( Who doesn't like a funny meme here & there?). However, It is recommended to avoid posting too much your business promotional content instead encourage your followers and supporters to interact with your social media channels by asking questions, sharing photos, or just by asking what type of content they want to see from your brand.
Use your social Media Channel as an approach to be very informative for your clients in the time of need. The rule of thumb is usually somewhere like 65/35 – 65% content other than made by you and 35% your own. Your channel should be the go-to resource for help-facts, tips, articles, you name it, in your industry. That 35% should also include links to useful blog posts on your website.
“5 Ways To Build Your Brand on Social Media:1 Post content that add value2 Spread positivity3 Create steady stream of info4 Make an impact5 Be yourself” @Germany KentTweet
Regular social media posts will keep your business connected to present brand supporters and expands reach to new and potential customers. But the question is How regular ? How many Posts per day and so on. So here’s what the research says, to help you get this right.
facebook posts -Once a day , LinkedIN: Once a day, Twitter : 7-13 Tweets a day and Instagram : 1-2 Post per day
What platforms should my business be on?
Your brand and target audience will lead which platform or platforms make posts.It mainly depends on your business Objectives , age group and demographics that you are targeting. Defining goals for your social media marketing campaign will help determine which platforms you should focus on. For Instance , your target audience and demographic is of much older generation and that leads you to focus on Facebook, or you’re targeting the largely female audience on Pinterest Or Your business is selling cool & trendy stuff, It makes all sense to post and advertise more on Instagram as More Teens are using this Network.
“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”― @BrianSolis.Tweet
- Facebook-Tend says 20% of men and women of age 25-35 & 50% Older people of age 50-69 are on Facebook according to Stats.
- LinkedIn is a Professional and networking platform and 51% of LinkedIn users have at least a college degree, also 37% of users are age 30-49.
- Pinterest : stats suggest there is a large number of female audience using this platform.
- Twitter-38% of Twitter users are men and women age 18-29 as per SproutSocial stats.
- Instagram data says 72% of Instagram users are age 13-17 and 35% of US teens rate Instagram as their favourite social network to hangout.
Another significant point to be aware of is , reposting the same content across multiple platforms allows for network integration, or using all of your social media platforms to promote content, and allows users to interact with the content on their preferred platform.
A consistent presence and regular posts on a variety of social platforms will also improve your business’s customer service. Be there on the platforms your clients use so customers can reach out with complaints, questions, or concerns.
Social media is also a great way to identify potential customers in demographics similar to your best customers.An easy way to find out which platforms your target audience use is to ask some of your best customers where they spend their time. Spend time on those platforms engaging with people to see if it makes sense for your business to be there.
How to measure Return on Investment(ROI) ?
Another Important Marketing Question is Tracking conversions and measuring ROI on social media can be frustrating for business owners. However, there are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media. Comparing your success with competitors through analytics, such as engagement and followers can help you see where your business stands in your target market.
“Let your internet engagement show your inner beauty through online actions with Netiquette. NetworkEtiquette.net”― @David ChilesTweet
Set a measurable and achievable ( SMART) Goal such as…
- Higher number of followers
- More engagement rate
- Quicker response time
- Upsurge in purchases,Bookings, sign-ups OR downloads
- Generate More Traffic to your website.
Monitor these aspects of your social media campaigns to track where you struggle and where you succeed. Google Analytics is a great way to track website traffic and monitor conversions attributed to your social media campaigns. Social media platforms, such as Twitter and Facebook, offer their own analytics tools that provide information like engagement per post, clicks on each post, impression, reach, and audience demographics.
What is the difference between a Social Media advertisement and a post ?
Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts . Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimised for clicks, lead generation forms, and video ads.
A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach to the prospects.
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