Do you need social media management for your business? No doubt, yes. Do you have the time, budget and resources to manage multiple social media channels, watch your analytics, tweak your strategy with data-focussed insights and go Boom? If not, you need to start looking at social media management pricing and shop around for a good agency.
Here are the questions you should ask your agency to ensure the social media management cost is worth it.
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse (@kamichat)Tweet
1. How many Social Channels/Networks is included in your social media management packages?
Just a heads up peeps! Not every monthly Social Media Management Pricing are designed to be equal. A very basic contract from one agency may cover more or less than that of another. At DigitallyDiv for instance, we cover three social media networks (Normally Facebook, Twitter and a third channel that makes sense for your business, whether that’s LinkedIn, Pinterest, Instagram or Google- My Business) in our basic social media management contract, which starts at $2500/month.
2.How often will you post on each social channel?
A social Media Management contract might cover every social network on which you want to maintain an active presence, but how active is that presence, precisely? Posting only a few times per week to Twitter will not likely to get you more engagement or conversions. On the other hand , sharing too many posts per day on Facebook can irritate your followers and backfire immensely. When it comes to Posting content remember it differs by social channel . Ideally you should share content on Twitter several times per day (research recommends 7-15 tweets).
At DigitallyDiv we offer
a. Seven-Ten tweets per- pay. As it is Known, the social media never sleeps so we offer tweeting on weekends too.
b. One facebook post per day
c. One post/LinkedIn , 7-11 Posts/Pinterest, 1-2Posts/ Instagram ( 3rd channel chosen as per the Business Requirement (LinkedIn, Pinterest or Instagram)
Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin (@pgillin)Tweet
3.What do your social media advertising rates include?
Under the social media umbrella Social media advertising is quite wild. Ask your agency how they approach social media advertising, and whether Ad Strategy/Concept is included in their social media management packages. At DigitallyDiv, we include the following in our social ad services:
- Ad concept and copy
- Graphic/Content design
- Campaign management
- Audience targeting
- Adjusting ads as needed to maximise results
- Monthly Analytics reports
4. How often do you provide social media analytics reports?
You can’t ensure that your social media presence is generating real Traffic without good analytics. You should be able to work with your agency to develop measurable, achievable objectives and hold them accountable with monthly social media analytics reports that track:
- Follower counts (and whether you’re gaining the right kinds of followers)
- Post engagement
- Click throughs and conversions
- Which types of content perform best for your brand
5.What Social Media Management tools do you use?
One of the major advantages of working with a Digital Marketing agency is the technology because social media marketing is part of their business, it makes sense for them to spend more money on social media management tools to give their clients an advantage. At DigitallyDiv we use Buffer for Social media posts scheduling and BuzzSumo for measuring the types of content shared most frequently across various channels and to reveal the truth about what content works and what sinks without a trace.
6. How is my social media marketing currently performing?
A good social media management company will take a look at your present social networks to get to know you better and offer some suggestions for growing your influence.
The fact is , If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s been successful, what isn’t, and how you can improve it.
At DigitallyDiv we use social media measurement like
- Ongoing Stats – Regular monitoring that tracks social account activity over time
- Campaign-Focused Metrics – Campaign or event analytics with a start-to-end data.
7.My competitors: What are they up-to on social media?
Yet Again, without a complete social media audit and data analysis, you won’t get the complete picture. However a marketing agency should also take a look at your competitors. Things like what their social presence looks like, what is working well , or even what is not working so well for them. Reason? well, Market research can prepare you for changing markets and prevent your business being left behind by the competition.
8.Do you have social media management experience in my industry?
Social media management is quite ticklish for few industries than it is for others. For instance, Healthcare and financial services companies tend to have highly strict legal compliance standards for their communications. On the other hand Models and entertainers have a lot to lose in a public relations mess. An agency with experience in your particular Industry domain will have a better sense of the social media landscape, hot topics and trends in the domain that you should be aware of or stay away from.
Having said this, it does not mean that a social media manager who hasn’t worked with your kind of domain can not work it out. Just that , you’ll just need to educate them on your industry and business model. It is recommended to Make yourself available to answer questions if they run into a topic they don’t feel comfortable talking about without your input.Here is the list of Industry domain that we could work comfortably with.
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At DigitallyDiv we help companies in a diverse range of fields get more followers, grow their thought leadership profiles and win more business through our highly effective social media management best practices.