Social networking is the way for consumers and prospective buyers to get a sense of business before they make any orders, be they products or services. Company owners and marketing experts also understand the positive value of social media, but many have caused their social media accounts to slip into irrelevant content, long-term inactivity, and ultimately sabotaging relationships with future clients.
When prospects and customers access your social media pages, they are actually looking for interesting, reputable, and up-to-date content. Businesses and organisations should be responsive and engaging, and when these expectations are not met, customers may take their business elsewhere.
Every single day, contents are being produced, competition has never been more intense. That's why it’s very important to have only the best content possible, or you can’t possibly hope to succeed. Remember that it’s more important to publish one or two valuable posts per week than five or Seven mediocre posts per week. Think about SEO, keywords, keywords... keywords! Take into consideration that your content is one of the best ways to develop the “voice” of your brand.
Bad Habit #1 Continuous Inactivity on Social Media
One of the important Social Media Bad Habits to Avoid is Inactivity. If your social media profiles are incomplete or not in use, customers might make the following key assumptions about your business or organization:
Your audience may assume you are no longer in business.
Websites and content on social media pages can live forever, even if your business doesn’t. If your last post was from several months ago or more, customers may make the assumption that your company has gone out of business.
People might think nothing interesting is going on at your business.
Engagement is the key to keeping customers interested and building lasting relationships. If there is nothing happening at your company, why should your customers pay attention? Keeping your company "fresh" in a customer's mind is the key to a long-lasting relationship. If your business is easily forgettable, then the next time they need your service or product they may think of your competitor first. Give your customers a reason to remain loyal.
Social media users could think your business is unresponsive or does not care about customers.
Customers make assumptions about your business based on the information at hand. If a company is unresponsive to online inquiries, it may be thought of as having poor customer service or even spark concerns about the quality of its products or services.
You might give people the impression that the competition is more knowledgeable.
If your competition has a strong social media presence, it will be even more important to demonstrate why potential customers should choose you over a competitor. Active companies posting quality, relevant content appear skilled, reputable, and approachable.
Bad Habit #2: POSTING IRRELEVANT CONTENT
Another Social Media Bad Habits to Avoid is Irrelevant Content. Why is posting irrelevant social media content bad for your small business? Simply put, your social media followers are following you because they consider you to be a subject matter expert, and they want to see posts related to your business on your social media profiles. That’s not to say that occasionally sharing content not directly related to your business (like a funny picture or cheeky joke) can’t be beneficial. But it’s always a good idea to relate it back to what you do.
If potential customers look at your social media content and wonder what your business or organization actually does, then you need to consider rethinking your content strategy.Tweet
There should be a clear message of who you are and what you do when a current or potential customer lands on your social media profiles. One reason remaining relevant is so important is that many people site irrelevant content as their reason for unfollowing a business. In fact, of the respondents in a recent study who said they regularly unfollow Facebook pages, 61% listed irrelevant posts as the primary cause.
So, What's in the list tat is Irrelevant Post?
• Personal information
• Posts unrelated to the interests of your audience
• Family events
• Personal photos
• Local events or news if your target audience is not primarily based in your city
Social media offers major benefits to businesses and organizations, both online and offline. It has opened the door for small businesses to compete with larger companies on a near- equal footing. However, it’s easy for any business owner to get too caught up in the social part of social media and forget their goal of building a loyal following while informing their audience about what they do – and why their followers should pick them.
BAD HABIT #3: INCONSISTENT GRAPHICS
Posting Inaccurate Graphics is another Social Media Bad Habit to Stop and while you invest a lot of time into designing and curating your messages, you don't want the visuals to be the weakest link of the plan. It's crucial that your photos are well recognised so your customers will be able to find your name through various media channels. It doesn't have to be stunning, sensational, or brilliant, but it's meant to be unforgettable and compatible with your name.
Make sure images are clean, professional, and well thought out. Ask yourself: Does this image fall in line with my company’s core values? Does this image help explain my brand’s products or services? If the answer is “NO”, you may want to consider a different image. Additionally, be sure to select high-quality, interesting images for your social media posts so your pages and profiles stay active, bright, and inviting.
BAD HABIT #4: INEFFECTIVE STRATEGY
Many companies and organisations realise that they need to be involved in social media to advertise their goods and services, but merely engaging in social media is not enough. You're going to need a plan. Without an established approach, a company or entity merely produces random posts and hopes that this will resonate with its audience. Businesses need to identify specific targets for their social media marketing campaigns, or they can end up spinning their wheels and not achieving the desired results.
It's important to know what you want to accomplish through social media marketing. If you have a retail website, you'll want to push traffic to your product pages and then translate the traffic to revenue.
If you provide legal Or Accounting services, then you'll likely want to use social media to assure your clients that you’re a credible local figure with knowledge of the legal/Accounting industry. As a business consultant, you’ll want to establish your knowledge and expertise in your field. Thinking out your strategy ahead of time will ensure you know exactly what to share to meet your objectives.
You need to be mindful of the target demographic. For example, if you're building a social media profile for a coffee café near a nearby college, you're definitely trying to build a profile across channels that are demographically much younger, such as Instagram. In such a situation, it might not be helpful to create a presence on LinkedIn, so you may want to save some resources and have a smaller presence on that network. Establish where the target group spends most of the time, and work from there.
BAD HABIT #5: IMPOSSIBLE EXPECTATIONS
A small business owner decides it's time to get on the social media exciting journey with the best of intentions. They build accounts and profiles on Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Tumblr, and every other social network that seems to be a good idea. They update all of them haphazardly for a bit, adding link after link to their products, services, pages, and blogs. When new leads don't come running through the gates, they throw their hands up in disgust and write it all off as some kind of botched/bad experiment. What went wrong, huh?
Impossible expectations, though. The owner of a small company presumably intended to see one or more of this
Impossible expectations. The small business owner probably expected to see one or all of these things:
- -A sudden influx of new Leads & Customers
- -A huge spike in website traffic and # 1 In Google
- -People rushing to like and follow them as if they are celebs.
The Biz Owners expect this to happen as soon as they build their FB or Community profile. Viral, viral fame, Instant reviews, and ties with influencers and media. But, the fact is we need to work towards making a Group or a Page success, With posting good content, Consistent content, High-quality content and most significantly engaging your Customers to your page /Group.
Bad habit #6 #Hashtag Abuse
Hashtag usage has gotten way out of hand in recent years, and as such a lot of businesses seem to have lost sight of how to use them effectively on social media. Here are some tips:
- -Research existing hashtags to see what’s popular, and more importantly relevant, before posting
- -Don’t post made up hashtags that no one else is using, it’s just a waste of valuable characters
- -Proofread hashtags
- -Use capitalisation to clearly define words #JustLikeThis
- -Use them wisely & sparingly