Social media is the go to place for the customers and potential customers go to get a feel for a business prior to making any purchase be it goods or services. Business owners and marketing professionals often recognise the great potential surrounding social media but many have allowed their social media pages to fall into inactivity, potentially sabotaging relationships with to-be customers. When prospects and customers access your social media pages, they are watching for interesting, reputable and up-to-date content. Businesses and organisations should be responsive and engaging, and when these expectations are not met, customers may take their business elsewhere.
Bad Habit #1Inactivity
One of the important Social Media Bad Habits to Avoid is Inactivity. If your social media profiles are incomplete or not in use, customers might make the following key assumptions about your business or organization:
Your audience may assume you are no longer in business.
Websites and content on social media pages can live forever, even if your business doesn’t. If your last post was from several months ago or more, customers may make the assumption that your company has gone out of business.
People might think nothing interesting is going on at your business.
Engagement is the key to keeping customers interested and building lasting relationships. If there is nothing happening at your company, why should your customers pay attention? Keeping your company "fresh" in a customer's mind is the key to a long-lasting relationship. If your business is easily forgettable, then the next time they need your service or product they may think of your competitor first. Give your customers a reason to remain loyal.
Social media users could think your business is unresponsive or does not care about customers.
Customers make assumptions about your business based on the information at hand. If a company is unresponsive to online inquiries, it may be thought of as having poor customer service or even spark concerns about the quality of its products or services.
You might give people the impression that the competition is more knowledgeable.
If your competition has a strong social media presence, it will be even more important to demonstrate why potential customers should choose you over a competitor. Active companies posting quality, relevant content appear skilled, reputable, and approachable.
Bad Habit #2: IRRELEVANT CONTENT
Another Social Media Bad Habits to Avoid is Irrelevant Content. Why is posting irrelevant social media content bad for your small business? Simply put, your social media followers are following you because they consider you to be a subject matter expert, and they want to see posts related to your business on your social media profiles. That’s not to say that occasionally sharing content not directly related to your business (like a funny picture or cheeky joke) can’t be beneficial. But it’s always a good idea to relate it back to what you do.
If potential customers look at your social media content and wonder what your business or organization actually does, then you need to consider rethinking your content strategy.Tweet
There should be a clear message of who you are and what you do when a current or potential customer lands on your social media profiles. One reason remaining relevant is so important is that many people site irrelevant content as their reason for unfollowing a business. In fact, of the respondents in a recent study who said they regularly unfollow Facebook pages, 61% listed irrelevant posts as the primary cause.
So, What's in the list tat is Irrelevant Post?
• Personal information
• Posts unrelated to the interests of your audience
• Family events
• Personal photos
• Local events or news if your target audience is not primarily based in your city
Social media offers major benefits to businesses and organizations, both online and offline. It has opened the door for small businesses to compete with larger companies on a near- equal footing. However, it’s easy for any business owner to get too caught up in the social part of social media and forget their goal of building a loyal following while informing their audience about what they do – and why their followers should pick them.
BAD HABIT #3: INCONSISTENT GRAPHICS
Posting Inconsistent Graphics is another Social Media Bad Habits to Avoid because When you put a lot of effort to create and curate your messages, you don’t want your graphics to be the weakest link in your strategy. It’s significant that your images are familiar enough that your audience will be able to recognise your brand across different online platforms. It doesn’t have to be spectacular, sensational or ingenious, but it should be memorable and consistent with your brand.
Make sure images are clean, professional, and well thought out. Ask yourself: Does this image fall in line with my company’s core values? Does this image help explain my brand’s products or services? If the answer is “NO”, you may want to consider a different image. Additionally, be sure to select high-quality, interesting images for your social media posts so your pages and profiles stay active, bright, and inviting.
BAD HABIT #4: INEFFECTIVE STRATEGY
Most businesses and organizations know they need to be active on social media to promote their products and services, but simply participating in social media isn't enough. You need a strategy. Without a defined strategy, a business or organization is simply putting up random posts and hoping that something resonates with its audience. A business needs to define clear goals for its social media marketing efforts or it can end up spinning its wheels and not producing the desired results.
It's important to be clear about what you want to accomplish through social media marketing. If you run a retail website, then you’ll want to drive traffic to your product pages and ultimately convert that traffic into sales.
If you provide legal services , then you'll likely want to use social media to assure your clients that you’re a credible local figure with knowledge of the legal industry. As a business consultant, you’ll want to establish your knowledge and expertise in your field. Thinking out your strategy ahead of time will ensure you know exactly what to share to meet your objectives.
You must also be acutely aware of your target audience. For example, if you're building a social media presence for a coffee cafe near a local college, you're probably looking to build a presence through outlets that skew demographically younger, such as Instagram. It may not be beneficial in such a case to build a presence on LinkedIn, so you might want to conserve some energy and have a smaller presence on that network. Define where your target audience spends the most time, and work from there.
BAD HABIT #5: IMPOSSIBLE EXPECTATIONS
A small business owner decides it’s time to jump on the social media bandwagon and they embark on this new adventure with the best of intentions. They create pages and profiles on Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Tumblr and any other social network that seems like a good idea. They update them all sporadically and haphazardly for a while, posting link after link to their products, website, and blog. When new customers don’t come flooding through the door, they throw their hands up in frustration and write it all off as some sort of failed experiment. What went wrong?
Impossible expectations. The small business owner probably expected to see one or all of these things:
- A sudden influx of new customers
- A huge spike in website traffic
- People rushing to like and follow them
The Biz Owners expect these to happen as soon as they create their FB page Or a Group. Viral, overnight success,Immediate results and Connections with influencers and media. But, the fact is we need to work towards making a Group or a Page success, With posting good content, Consistent content, High quality content and most significantly engaging your Customers to your page /Group.
Bad habit #6 #HashtagAbuse
Hashtag usage has gotten way out of hand in recent years, and as such a lot of businesses seem to have lost sight of how to use them effectively on social media. Here are some tips:
- Research existing hashtags to see what’s popular, and more importantly relevant, before posting
- Don’t post made up hashtags that no one else is using, it’s just a waste of valuable characters
- Proofread hashtags to avoid a Hashtagmess scenario
- Use capitalisation to clearly define words #JustLikeThis
- Use sparingly (two is usually plenty)
Get In Touch with us , If you want us to manage your Social media Accounts for just $199/Month