WHICH FEATURES DOES MY SERVICE-BASED BUSINESS WEBSITE NEED?”
Your business’s website is the first point of contact for many potential customers.
Even if you conduct the majority of your business offline, your digital presence can and should be a powerful marketing tool for you. Consider your website as a way to attract new customers and retain existing ones.
Prepare to customise your site with appropriate content and tools based on your industry and type of business.
For instance, a website for a brick-and-mortar Accounting Firm may require some basic information about the business, some blogs , Home page , service pages and about page. On the other hand, an Only online service business like Conveyancer or Online teaching Services requires everything that a regular service business does, as well as some Unique content for Businesses to be seen online.
Although several Service based Businesses have Facebook pages and other social media sites, your website should be at the core of your digital marketing plan. It’s the hub, and the rest of the channels serve as spokes to help the wheel turn smoothly.
A successful website has a clean, attractive design as well as additional ways to communicate with customers.
Regardless of the type of service business you run, there are a few essential components that every small Service based business website should include.
YOUR SERVICE-BASED BUSINESS WEBSITE SHOULD INCLUDE THESE FEATURES…
When it comes to service-based websites, deciding how much information to share can be difficult.
Finally, you want the customer to call or make an appointment with you. However, it is possible to be excessively cautious.
A site that doesn’t have enough details may be skipped over in favour of a more comprehensive page by potential customers who are trying to mark something off their to-do list. Provide sufficient information about your service and also make sure to give the price point or the price range for your services.
Pro-tip: Make sure that you have a separate page for each service you offer.
Do not put all your service in one service page, this is not at all a good practice from the SEO Point of view.
For Instance, If you are a dentist, you website must have separate service page for each service you offer like Teeth whitening, tooth Extraction, wisdom tooth and so on.
2. BOOKING SYSTEM
Online booking systems are such a convenience for a busy customer that if your competitors have one and you don’t, you’ll lose sales.
After all, you can make an online reservation/Consultation Bookings at any time. Customers with plans that do not align with your working hours will benefit from this.
It’s also something that can be done easily and quietly in the middle of a meeting without anyone knowing.
Pro-Tip : Ensure that the scheduling is mobile-friendly to satisfy huge number of people who use their phones to access the Internet while on the go.
However, make sure to provide a phone number so that anyone with questions or who prefers old-school scheduling can contact you.
3. Live Chat System
If your company has a Facebook page, you might have found a setting that allows you to tell consumers how long it takes you to respond to direct messages. With a customer service chat, you can have the same form of messaging on your website.
Customers want to access, so if you’re good at checking your phone or device, getting a customer service chat available will help you attract more customers.
4. MAP TO BUSINESS LOCATION
A static map that displays your general location is good if you’re calling on a customer at their house, but if customers need to come to you, they’ll want to know where you’re located before making an appointment.
A related, embedded map is the best solution because the customer can then enter their position and get driving directions. Provide a location finder if you have more than one location.
Every business owner has a long list of frequently asked questions. Maintaining a “Frequently Asked Questions” page will help you simplify your life while also ensuring that your customers are well-prepared to receive your services.
Related: Ask us anything page
6.MEET THE TEAM PAGE/About us section
A page with staff photographs and names is beneficial for two reasons. First and foremost, it creates a more personal connection between your customers and your business.
It’s also useful for customers who don’t know a staff member’s name but recognise their face. This makes it easier for them to follow up on a prior contact or invite a specific employee for their next meeting.
Related : Meet the team/About us page
7. Blog section
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader/Authority
- Develop better customer relationships
Related : Service Business Blog page
8. CLIENT TESTIMONIALS/Reviews from Google
When it comes to ratings, no service-based company platform is complete without client testimonials. People look for a variety of subjective qualities in a service-based company.
A testimonial may speak to your punctuality, your friendly or upbeat demeanour, or something you did to go above and beyond. Keep those reviews posted to get the most out of the customers’ appreciation.
Keep these features in mind when designing a website for a service-based company, and once they’re up, make sure they’re up to date! Your openness and helpfulness will pay off as new customers discover that they can go from enquiry to scheduling on your platform.