What is SEO?
SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It’s the way of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – @jillwhalen
Understanding SEO, Digitallydiv,SEO Melbourne
All about understanding SEO
SEO is all about both knowing and delivering what people are searching for online, the answers people are seeking, the words they’re using, and the type of content they wish to read or watch. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
Basically, Search engines are like some answer machines. They happen to see billions of blocks of content and assess thousands of factors and data to analyse which content is most likely to answer your query. Search engines do all of this by discovering and cataloging all available content on the Internet (Blogs, web pages, images, pdf’s, videos, and so on.) through a method known as “crawling and indexing,” and then ordering or ranking the content by considering the fact like how good it matches the web searcher’s query.
Why SEO is important
SEO Serach Engine Optimisation
In the previous years, people searched web to find a list of documents that contained the words they typed in. But That do not happen anymore. In the recent years many people search for things they need online. Today’s web searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a Restaurant for dinner, purchase something, learn more about Keto Diet , or browse llama photos.That traffic can be extremely powerful for a business not only because there is loads of traffic, but because there is a lot of truly specific, high-intent traffic.
“On a broad scale, I see SEO becoming a normalised marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester
For instance : If your company sells Hair Driers , would you rather invest in marketing via a billboard so anyone in your city sees your ad , or do you prefer showing up online every time anyone across the globe searches for “ Buy Hair Driers” in any search engine? . Most likely answer is the latter one, because those people have purchasing intentions , means they are loudly saying that they want to buy what you are offering.
Implementing powerful and high quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
SEO is considered a “new age” marketing technique, but it’s vital to a brand’s web presence in this day and age of internet and social media. SEO has come a long way from the days of meta data. Also, important with respect to the upsurge in available data and high competition from other businesses.
How do search engines work?
The Search engines like Google , Bing etc have three primary functions:
- Crawling through data: Purge the Internet for relevant content, looking over the data/ content for each website/URL they could find.
- Indexing: Store and organise the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
- Ranking content: Provide the pieces of content that will be best answer to what the web searcher is looking for that means results are grouped by most relevant to not-so relevant.
Today’s Good SEO
A good SEO professional not only understands the web searcher’s intentions , but the highly competitive landscape as well. It isn’t enough to just understand what the web user is looking for , but search marketers need to understand what other options are available in the marketplace, and how they can fill the gap to provide a better solution for the web searcher’s query or the requirement.
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