“Realtor is not a salesperson but a matchmaker.They introduce people to homes, until they fall in love with one. Then they are wedding planners” Lydia
Most real estate agents admit that using the website of a famous real estate firm should be sufficient for online presence through a single page profile on the big brand’s website.
However, there are several concerns with this method.
When clients makes visits to the umbrella firm’s website, they are visiting a real estate agent’s umbrella brand instead of realtor’s own brand. This means an agent rely on umbrella brand to refer the lead and that agent is not in control. In addition, this agent can be competing with other agents in the umbrella brand for the same business.
When an agent decides to leave the umbrella brand, it will require that agent to start his or her online presence over which takes time to build.
So, having your own website can be the center of marketing and have all other social pages and local directories link to the website.
“Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. ” Armstrong Williams
Many of the successful realtors are regularly looking for new approaches to grow their businesses and online marketing is one of the most effective methods for procuring new business. As of today, most real estate shoppers start their search online, looking at house and land listings, researching about agents that suit their needs, and knowing more about potential neighborhoods to settle down. Building an online presence is highly vital for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate objectives.
“Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.” Marshall Field
Why Realtors Need Social Media Marketing
Social media marketing is an awesome way for realtors to grow their business as they are able to instantly connect with existing clients, proposed leads and other Realtors in their vicinity. While every real estate agent should use some form of social media to promote their business, Knowing how to leverage the power of social media to help build your real estate business will allow you to effectively spend your time updating your various social media accounts.
Social media helps to Build your brand Reputation
The biggest reason why real estate agents need to be using social media marketing to promote their business is to build their reputation. When you are able to establish yourself as an industry expert, it will be a much easier to attract new clients. So, by providing your Facebook followers or LinkedIn fans with insightful and high quality content you can put yourself as an industry expert and build your brand.
Social media helps Virtual Networking
Another reason why Realtors must be taking advantage of social media is to network within the real estate industry. Reaching out to your current and past clients through your Facebook page is an excellent way to ask for referrals for your business. Using social media to network with your current and past clients is a highly effective way to generate new business.
Social media marketing is a great way to network with your professional peers. Following other real estate agents’ Twitter accounts and Facebook pages is wonderful method you can use to see ways in which other agents are marketing their business. Also, you can communicate with these real estate agents through the various social media platforms to ask them some questions about their business. Placing yourself with other successful real estate agents will help you succeed within the industry as well.
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