Pinterest has become more popular in recent years as a visually-oriented Search Engine platform. Although the platform was initially ad-free, it was monetised a few Years ago like most Search platforms Like Google Or Bing. There is no better time to learn how to reach your users with organic or paid posts from Pinterest, now with 300 million users.
If you are thinking Pinterest Is mostly used by eCommerce like beauty, Clothing brands, etc.. think again. It can work as well for a service-based Industry like yours., if done correctly and regularly. Indeed it is easier for product providers to constantly come up with pins of images of their products. For service-based businesses, however, posting something that visually represents what you do is a little harder.
So, how do you make Pinterest marketing for service-based businesses work? Here is How.
1.Why Pinterest for Service Business?
Pinterest has a reputation for being suitable for only recipes, pets, fitness and makeup stuff( primarily e-comm Businesses). However, Pinterest is a Visual Search Engine, that any service-based Industry like Vets, Dentists, Interior decorators, Dance schools, Coaches ,Lawyers and so on can make use of This channel for their digital marketing activities.
Pinterest is a social network that provides inspiration and ideas for their hobbies and interests. All ideas are represented by a Pin, an image that Pinterest users search and save. Pins can also be linked back to websites, so Pinterest is great for driving and selling.
And Pins helps people find further informations about products they want to buy, especially for businesses.
You must always include a link with each pin to your site when using Pinterest for business, which might be a blog post, an online shop or a company website. Comparing Pinterest to Instagram makes Pinterest stand out as a powerful marketing strategy, because it can easily add links.It is super easy for a Pinterest user to learn more about the Pin that caught their eyes by adding links to pins and possibly to make a purchase. Pinterest drives have 3.8 times more sales than other platforms and because of Pinterest, 87% of Pinners have bought a product.
2.Why Use Pinterest?
Half of all U.S. millennia use Pinterest each month, and 66 percent are women from 25 to 54 years of age. Pinterest’s major areas of interest include fashion, food, automobiles, interiors and travel, so a large number of users can find touch-points.
In terms of spending power, a recent survey by Pinterest shows Pinterest’s use of 93 percent to plan shopping, while household earnings are $100k+ for 40 percent.
For companies, this is an immense number of users who are ready, willing, and able to spend on Pinterest based on what they find.
If your target audience is on Pinterest and your business strategy doesn’t include it, you might miss a Big Chuck of traffic to your website.
3.How to Get Started With Pinterest as a Service Business Owner
1.Create a Pinterest for Business Profile
2.Either Create a new Account or Convert Your Personal Account to a Pinterest for Business Profile
3. Connect your Business Website to your Pinterest Business account.
3. Claim your other marketing channels like Twitter Or Instagram
4. Now You are ready set to Go! and Start Pinning.
4. How to Pin On Pinterest.
- Create your Niche relevant Boards on your Pinterest Business account.
- Create Boards for every Service offered
- Create pins Using Design tools line Canva or easily.
- Pin them to appropriate Boars and Link your Blog or your Website Link in the Pin
- Write Alt text about the pin
- Write catchy description and Title
- Pin It away!
How to pin, like and comment on Pinterest
It’s quite simple to comment on a pin. How you do that, here’s.You want to click a pin.You will see comment on the pin when the pin opens. Choose ‘Add How’ Enter and select ‘done’ from your comment.
If you don’t see a space to add your comment, click the toggle arrow to the right of ‘comments.’If you find your pin, the aforementioned ‘save’ feature will be “pinned” on your board when you find a pin you like on Pinterest. You like a pin and you don’t like a pin in several ways, just as you “like” a social media post. Pinterest enables you to react like Facebook.
5. Make Your Blogs “Pin-Ready” With Pinterest Share Button
The Pinterest “Share” button is one of the best and easiest ways to discover Pinterest for your business!
You can click the Share button and add it to your Pinterest account or boxes if a customer browses the site for a picture of something he likes. This will allow even more people to find your products on Pinterest.
6. Create Beautiful Pins To Boost Engagement
Pinterest is an excellent way to save collections of photos, web pages and videos. You can find almost endless reasons to use Pinterest in the development of unique Pinterest boards. Use Design Tools like canva to create beautiful Pins for your service business
7. Write Search-Friendly Captions for Your Pins
Keywording is a process of adding specific words from your niche allowing Pinterest users to find the content they are searching for. For example, someone is searching “ cavoodle puppy Temperament” and they are hoping that Pinterest will return back all those results. Why? Because they really want to find an exact match to whatthey looking for.
8. Create Ads on Pinterest With Promoted Pins
Why Pinterest Ads?
- The Potential reach via Pinterest Pins can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website.
- Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted.
9. Create a Regular Pinning Schedule
How can you schedule your Pins?
Pinterest has a free on the platform scheduling tool, allowing you to schedule your own Pins up to 2 weeks in advance.
- Upload your Pin using the ‘+’ Pin builder tool
- Select ‘Publish at a later date
- Select the time and date that you want your Pin to be published
10. Build a Solid Community on Pinterest
Pinterest is a Visual Search engine where you and your pins are inspired, ideas are found and connected to each other via common ideas and visuals. You build a visual portfolio of things that you love and inspire when you create your Pinterest profile and boards.
You can build a solid social media presence on Pinterest by creating a portfolio of Pinterest boards that:
- Share who you are and what your Business can help with
- Build your expertise as a service business
- Connect with others that share your passions
- Entertain the target Audience
- Inspire the Audience
Good work!!! Now you have all the tools to start driving and selling from your Pinterest account!
The change to a Pintorest for Business profile is an opportunity you will not want to miss with more than 200 million users on the platform.
This is the ideal place to showcase your brand, business and products to a busy, expensive market. And you are already taking every step with all of the hints and tips in this guide to create a lovely Pinterest account that appeals to your target audience.
So what are you waiting for now! Start Pinning ASAP and Grow your Service Business.
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About Digitallydiv Agency
We are your Go-to Digital Marketing and website design agency located right here in Melbourne. With a focus on functionality, user-centric and most Importantly Leads generating design, we deliver high-Converting websites to service based Businesses like Real Estate Agents, Dentists, Vets, Lawyers,Interior Decorators, Finance, Accountants , dance schools , Car sales Agents, and Business Coaches… & Many more