Valentine’s Day is fast approaching, many Australians and people across the globe celebrate in various ways to show their loved ones that they care. From simple gestures to expensive gifts, intentions are to show that we understand, appreciate, and value our loved ones.
What if, the business owners made the effort to make their customers feel understood, valued and appreciated? What could this do for the businesses? Well, the answer is a lot!
On a regular basis ,many businesses focus on getting new customers. It’s the obvious way to increase profit margins, correct? absolutely Wrong.
Don’t try to tell the customer what he wants.If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer!”―Gene Buckley
Why? Because focusing highly on new customer acquisition, at the expense of your existing customers’ happiness, is a mistake and probably be costing your business.
Zig Ziglar once famously said, “People don’t buy things for logical reasons, they buy for emotional reasons”. Stats says, 75% of buying experiences are based on emotion. It means that in order to attract and keep customers you need to do more than simply introduce them to your business or products, you need to create and keep an emotional connection with them.
Let’s Think about some of the most successful brands like Apple, Chanel, Pandora and Gucci. For lovers of these brands, what they evoke is an emotional response not a rational one. Loyal customers “love” these brands. This could be true for small businesses. As a business owner, how do you make your customers feel understood, valued and appreciated? How do you get them to “fall In love” with your business? Ultimately, how do you achieve customer loyalty?
Customer loyalty surely not just about some fancy membership card and a loyalty discount. Loyalty is also about knowing your customer and reminding them that they are highly significant to you.
As a brand owner, how can you make your customers love your brand? In this Blog we’re offering few ways to help you build meaningful relationships with your customers and make them fall in love with your business. Can you think of any other ways to contribute to the list? Share your ideas in the comments!Check out these three checkpoints to achieve and measure a loyal customer base for your growing business.
Finding Your Brand’s Voice
Listen to what they speak about on social media, or construct a questionnaire with questions that have been carefully chosen. Their interest in participating rises when consumers are paying to take surveys. The input you’ll get is an excellent resource to help narrow down the voice of your brand.
Having A Strong Online Presence
Having an online presence has become vital to the success of any brand, so it’s crucial to have a website or blog to connect with your customers in order to provide them with extra value. You will allow your customers to further engage with your brand and you by developing profiles on social media sites such as Twitter and Facebook.
To build a solid online presence, keep in mind that it may take you weeks or months and that your brand doesn’t have to be perfect for you to start building your presence on the Internet.
These days, brands must try even harder to create and communicate value in everything they do. Customers have an overwhelming abundance of choice. They have high expectations and little loyalty to spare if brands fail to meet them. It’s very much a buyer’s market. Whether you are deciding on a restaurant to visit, your next car, or which digital marketing agency you want to use, there are choices available and many factors play a part in forming that decision. Customer value is all about subjective perceptions, which can only be influenced, not controlled.
Think of everything you do in terms of delivering value to your customers and audience with the understanding that they have choices and you are not the only choice.
Customer Loyalty programs
Loyalty programs are significant to most customer-concentric businesses, but choosing the right type of scheme for your customer base will ensure long-term success. For example, a percentage off scheme may not suit businesses with high ticket items, but loyalty points and complimentary gift voucher schemes may provide an incentive for customers to return and redeem rewards. Retailers may also choose a combination of schemes, discount structures and benefits.
“Assumptions are the termites of relationships.”―Henry Winkler
Reminding your customers you’re here can be as simple as sending an email, but targeted marketing will always get a better response. Using customer interest groups to drive direct marketing where it counts is an ideal way of managing customer communication needs. Segmenting your database and tailoring your marketing message to your customers is vital
“Just having satisfied customers isn’t good enough anymore.If you really want a booming business, you have to create raving fans.”―Ken Blanchard
Knowing your customer’s communication preferences will also improve the success of your communication. Whether it’s email, SMS or printed media, ensure your CRM system can accommodate a variety of customer preferences.
Stop Trying to Please ALL
It is simply Hard to cater to everyone and to please them. So, instead of attempting to make it possible, concentrate on building a brand that only appeals to a small niche market. When you’re not afraid to be yourself, these individuals will respect and enjoy your brand for what it is. Stop wasting your money, time, and effort trying to make everyone like you, especially those people who aren’t there.
Talk to your former and disappointed clients
You both have bad emotions about it as you and your client part ways. Customers are unhappy because they are disappointed in you and you are unhappy because it never feels nice to lose a customer. But on the other hand, with the help of your former and dissatisfied customers, you can enhance your services or goods. Try talking to them.
Former customers are honest: they have been disengaged, they have no relationships with you, you have no agreements and no responsibilities to each other. They’re going to tell you frankly what kind of flaws you’ve got and what you’ve done wrong. Trust me, your former customers will tell you a lot of fascinating stuff at this stage and you can use this data to imprint it.
Common mistakes made while working with clients’ complaints:
- Making excuses to your clients;
- Taking your clients’ resentment personally;
- Indifference towards your clients;
- Disrespect towards your clients;
- Throwing your co-workers under the bus;
- Looking for someone to blame;
- Not asking clients any questions;
- Evaluating your client’ actions too soon;
- Not keeping your promises to solve your clients’ problems in a timely manner
Show Your Brand Cares
And not only do we talk about customer service. Sometimes, charitable organisations are rated more worthy of trade. If your brand shows that it cares for similar causes to its clients, those clients immediately feel that they can grasp the ethos of your brand and connect to it.
Recent surveys show that Millennials have guided the newest social responsibility trend in particular, with 70% of them reporting that they will spend more on brands that support charities and causes. Think about which charities are likely to be enthusiastic about your target audience and then get in touch and see if your organisation can benefit.
With customer loyalty comes brand awareness, word-of-mouth and business growth. Loyal customers advocate for your business and tend to acquire new customers on your behalf.
Simply by focusing on your current customers you will find new ones.Meeting your customers’ needs and expectations will keep you from pushing down your bottom line to generate new business and allow you to reach for the best attainable margins with your loyal customers.
Let's have a chat
Are you looking to get consumers to fall in love with your brand?
Are you Ready to scale your Business?
We help you Amplify your online Presence