The process of optimising a company’ website, product or service for a location-specific search query is Local SEO. Google and other search engines uses the location of a user based on an IP address (desktop) and geolocation (mobile) in order to determine the user’s performance. So the search engine will show local businesses related to their location when someone conducts a local search for a vet, car wash, or dentist.
Local SEO (search engine optimisation) marketing is an effective way to market a local business online. As your online presence is locally optimised, your business will attract high-quality traffic from relevant local searches. This is a great way to build a wide local audience and climb SERPs (search engine result pages).
It’s no surprise that a whopping 46% of all Google searches are for local businesses.18% of local mobile searches lead to a sale within one day. Being able to rank locally on Google can have a direct impact on your business. Simply put, local SEO marketing helps your business become visible to this large percentage of local searchers.
Related: Read this article to know All things about SEO