So, What is a lead magnet?
A lead magnet is typically something you offer free of charge in return for the contact details of your site visitors. For example, this handy little checklist below….
What is a Lead Magnet that is sales-oriented?
When they are willing to shoppe, sales-oriented lead magnets are guided at your web visitors. You may have learned that the buyer’s path is called something. The buyer’s path is usually made up of three main stages – a short summary.
Sensitivity – the buyer discovers that he has a problem and begins to research
Consideration – the customer has a problem name and looks for ways to fix the problem
Decision – the consumer decides a plan for a solution
Business owners prefer to concentrate on the buyer’s journey’s knowledge process and hence you can see several “how to” contents and useful magnets. It’s not a bad thing now. You will increase traffic to your website and link your email list to this form of content. The problem, in the later stage of the journey of the client – the decision stage – is typically very small in terms of content and lead magnets.