Firm and powerful strategic branding in business builds motivation and growth. Branding is the key. A strategic brand goes far beyond style and colour choices, it impacts every aspect of a business and is an essential part of every business’ growth. As much as a special logo and tagline are significant, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers much easier.
So, what is a brand?
The answer is: Branding is everything.
A brand depicts the combination of people’s perception of a business’s customer service, beliefs, Marketing/advertising , logo, Messaging and Tagline. When all of these five segments of the business are working well together, the overall brand tends to be healthy and successful.
“A brand is a voice and a product is a souvenir.” – Lisa Gansky
Branding improves recognition among clients:
One of the components of a brand is a logo & Messaging because, as the “face” of a business, it’s what people instantly recognise. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. Why is branding so Vital? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience.
A Brand’s Logo , website and the Messaging can swiftly grab viewers’ attention and communicate a company’s core values in an interesting way. As it’s a known fact that Consumers have a short attention span and it causes consumers to judge your business by its appearance. This can work to your advantage if you have a solid logo to speak for your company.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.– Jeff Bezos
Branding creates trust in customers:
Most people are more likely to purchase from a business that looks well polished and legitimate. For Instance, people need to feel comfortable before enrolling on a school/college for their kids Or having beauty therapy done by a Beauty parlour. People need to feel good for taking services from your business or buy your products. Your brand message should be an extension of your actions, behaviour and most importantly business values and ethics. Your brand’s overall tone also factors into your message: in a nutshell, how you position your business in the market.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis
Branding supports advertising:
Advertising is another important component of a brand. The marketing medium chosen as well as the demographic targeted for advertisements help in building a brand. According to a new report, Digital channels are effective at delivering brand impact and more cost-efficient than most offline channels. This report called The Digital Brand Effect that is released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are on par with those of other media and Digital channels deliver brand impact more cost-efficiently than most offline channels. Also, the Brand ROI of digital video and social formats have improved over time and Brands across all categories benefit from digital advertising impact.
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
Branding builds financial prospects:
The biggest pay off of creating a strong brand is permission to extend into new product/services categories. If a business has successfully built a strong brand, you can leverage the positive feeling people have for it by launching new products in categories that fit-in brand positioning. In such a scenario, as the brand itself is already well-known and appreciated- It is more about how well the business delivers on the brand promise.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”– Sir Richard Branson
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