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Is PPC and CPC the same ? How PPC and CPC Work?

Is PPC and CPC the same ? How PPC and CPC Work?

Pay-per-click(PPC) marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.
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Is PPC and CPC the same ? How PPC and CPC Does It Work?

PPC and CPC are two sides of the same coin. CPC is a performance metric while PPC is a specific marketing approach. Within the advertising community, both PPC and CPC are often used interchangeably.

There are various differences in PPC and CPC that are explained further.

PPC stands for pay per click that is used to describe the type of advertising program you are running whereas CPC stands for cost per click that is used in communicating what you are actually paying per click within your program of advertising.

PPC: it is an essential component of the market strategy that can increase your leads. The campaigns of PPC can expose your brand to a larger and more diverse audience. After active, it allows your company to appear in SERP.

PPC (Pay per Click) is a model of advertisements that calculates the cost of a click and going to a site through it. Before this technique, experts recommended using the CPM model – cost was considered per thousand impressions.

Pay-per-click(PPC) marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement.

The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behaviour.

PPC, or pay per click, is an important part of any marketing plan that, if done right, may boost your top-of-funnel lead volume.

PPC campaigns expand your brand’s total reach by exposing it to a bigger, more diversified audience. PPC advertising, once activated, allow your firm to appear in search engine results pages for certain keywords and phrases.

For Instance, If a user searches for “Luxury bags” on Google, the search engine results page (SERP) returns the list if Businesses that deal with Luxury bags.

But, with the evolution of contextual advertising, the PPC model has proven more objective. The logic is simple: if the user saw the advertisement, but was not interested in it, then why pay?

Clicks exist only on the Internet, so the PPC model is used exclusively as a method of Internet promotion. 

The main task is to attract as much traffic as possible. Then the user enters the sales funnel, built according to the traditional “AIDA” sales model. If a person clicked on an advertisement, it means that he is interested in what it offers. So, he is more likely to purchase the user who just looked at the banner ad.

What is CPC: CPC measures the overall cost per click of your pay per click advertisement.

At the same time, CPC (cost per click) is the cost per click paid by the advertiser. PPC is the advertisement pay model itself.

CPC can be fixed, or depend on:

Places of advertising (search engine or social network);

Niche and key competitiveness;

Size and quality of the banner; 

The authority of the site;

On which the ad is placed, etc

To make sure your ads are effective, it is important to measure the efficiency and relevance of your ads after your campaign is up and running.

CPC stands for COST PER CLICK.

Once your campaign is up and going, you’ll need to track the effectiveness and relevancy of your advertising to ensure they’re still relevant – this is where CPC, or cost per click, comes in handy. The whole cost per click of your PPC ads is measured by CPC. For example, if your PPC ad costs $100 and obtains 100 clicks, you are paying $1 per click.

How Does PPC Work?

As you can see from the screen displays the paid search results are in the carousel at the top, marked with the term “Sponsored”. These are Product Listing Ads (PLAs), more commonly called Google Shopping ads (though other comparison services do appear in these spots, too): they are a type of PPC ad that is displayed when a user searches for a product on Google.

What do paid search ads look like for a non-product search? Here’s a search for “social media Expert”.?

Instead of the carousel of product images, we’re presented with a list of regular text ads that resemble search listings – only distinguished by a subtle “Ad” label to the left of the web address.

Some of glossary of abbreviations:

We’ve already covered a few of the three-letter abbreviations that pop up in relation to paid search, but here is a comprehensive list of what each refers to..


Cost Per Mille, CPM, means cost per thousand impressions. Unlike CPC, this is an advertising model based on the number of people who see the ad (known as “impressions”) regardless of how many actually click on it. This model works best for companies aiming to improve brand awareness rather than generate direct sales.


What is Product Listing Ads?. Also referred to as Google Shopping Ads. Product Listing Ads are ads that display more detailed information to users than standard text-based ads. Which encourages them to click through to your website. The information in the ads comes from your product data feed. They are sometimes also referred to as shopping ads and can appear on various Google properties. Such as Google Search, Google Shopping, Google Image Search, as well as on the Google Search Partner network.


What is Pay per click, or PPC, is the most widespread paid search model and is often used to refer to paid search in general. As mentioned above, it is effectively the same as Cost Per Click (CPC): the advertiser pays the search engine for every click on their ad.Search advertising helps increase revenue, drive traffic, and boost brand recognition. It works shoulder to shoulder with organic search marketing, which gains traction as search advertising increases sales. And it’s also how, according to Google, businesses receive an average of $2 of revenue for every $1 spent on paid advertising on Google Ads (formerly Google Adwords).


What is Search Engine Marketing, also known as Search Marketing, is a nebulous term. It is often used to refer purely to paid search advertising, but can also encompass SEO (Search Engine Optimisation).

Google Ads

Google Ads (known as Google AdWords prior to July 2018) is Google’s own advertising network. It offers PPC/CPC and CPM advertising as well as site targeted banner, text and rich media ads.

By using Google Ads, you can show your ads on one or both of Google’s advertising networks:

Google Search Network, which encompasses any ads that appear on Google search results pages, including Google Search, Google Shopping, Maps and its various search partners.
Google Display Network, which covers any website that partners with Google, and other Google sites such as Gmail and YouTube.
Contact us If want to know more about PPC and Google Ads.

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