Is creating content online profitable? What counts as creating content and what doesn't?

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Is creating content online profitable? What counts as creating content and what doesn't?
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Is creating content online profitable?

Yes, creating content online is profitable. But it’s something that requires a high level of consistency and quality.

The money just doesn’t come flying in overnight. Let’s say you create a stunning piece of content; whether it’s a video, infographic, blog post, podcast – whatever.  For Instance,  You are a Lawyer, You have a niche website about your services offered and How you can help others and so on.  You are writing Tons of content Pieces and appear in many searches and Get more Page views for your website.

People online then recognize you as an authoritative and voice on that subject( law In this case). Many of your fans and avid readers then reach out to you and wants to pay you x amount per hour as a consultant.

This is just one example of how your content can make you money.

I think everything that exists is content, but that’s just my opinion.

For me, this answer is content. My Facebook status update is content. My Snapchat selfie is content. My long-winded reply to my intern’s request for time off is content.

Why do I see it that way? Because any one of those things can inspire a blog post, video, webinar, etc. that can launch my personal brand to the next level.

 

Content creation is rarely an instant method of getting profit, but it’s a really effective one if done well. It can be depending on your goals.

Content is mainly used to build brand awareness and offer value to your potential customers.

It’s pretty much the driving force behind engagement and leading them to the next step to take action.

Creating content can be anything from writing blog posts to sharing valuable information that solves their pain points to entertaining them and speaking their language through the use of infographics, gifs and so on.

 

Related: How do website owners make money?

What counts as creating content and what doesn't?

Online content comes in lots of different forms, including:

  • Web page content
  • Blog posts
  • Infographics
  • Videos
  • Whitepapers
  • Product and service descriptions
  • Social media posts
  • Images
  • Slide shares
  • Product Reviews

So making or writing any of these things counts as creating online content.

As to the first part of your question: whether it’s profitable or not depends on how well you do it, how effectively you share it, and how good your lead conversion is.

For content creation to be profitable, you need to follow some steps:

  1. Find a topic that solves a problem or query of a significant number of your potential client base.
  2. Write quality, easy-to-read posts (or create other relevant content) that solves this problem or query. Keep your target audience in mind here, and stick to your company brand for a consistent message that builds trust.
  3. Get the right people to view or download your content.

The Fundamentals of Content Creation

Content pays off. Here’s just a few fundamentals I’ve learned that I’d share right now on this point.

  • Create your BEST content if you want it to pay off. Spend time on the research and ideas just as much as the publishing/promoting part.
  • Be CONSISTENT and maintain quality with quantity. Set a schedule, and if you can’t keep it, hire a writer. By all means. If you drop that schedule, you run the risk of losing the consistency of your audience and incoming traffic. I write my best pieces all the time and can still maintain 40 pieces a month. I have a content + design team (my entire company 😉 helping me here.
  • Long-form, guide style content pays OFF. Interestingly enough, although most people have the attention span of a goldfish, we’re still looking for thorough answers to the questions we type in Google. Write and create content that answers a question thoroughly. Do not skimp. All my blogs are 1000+ words and it’s often hard to keep them “short” because of the heavy topics I address and write guides on.
  • VARY your content types. Infographics, SlideShares, infographics are just as much content publication as the meat of it: written content in the form of web pages and blogs.

How do you generate Ideas content?

The biggest mistake people make when trying to come up with ideas for content is this:

Creating ideas that they think will work, based on nothing but their intuition.

This is an issue because you have no clue if the idea will work or not.

Some people may think they know, but really, knowing which topics are winners and which are losers is a lot more complicated than people think:

  1. Your target audience may not like the topic (result: no engagement)
  2. The topic has been covered excessively by others (result: extreme competition=lack of visibility)
  3. The people you reach out to, to promote your content, may not like the topic (result: no promotional avenues)
  4. The topic is unrelated to your niche (result: the people it attracts have no interest in what you are selling)

But thankfully, there are ways of completing research, before diving into content creation, that will ensure you create a blog post that is engaging, stands out, promotor-friendly, and is related to your niche.

The first thing any blogger or marketer should do when diving into content marketing is to create a list of other blogs and website within the niche or shoulder niche. Not only will this provide a source of inspiration, but also a list of potential promoters.

  1. Google “[your niche here] blog” or similar search strings to find blogs in your niche
  2. Find your niche category on AllTop.com – Popular News Sites for Any Topic and find blogs related to your niche
  3. Search strings like “best blogs in [niche name]” or “[niche name] blogs you should be following]” to get lists of blogs in your niche.

If you are having trouble finding blogs in your niche that aren’t direct competitors, you could try checking out possible shoulder niches.

i.e. some common shoulder niches:

for SEO (everybody blogs about that) => Blogging Tactics (much less competitive)

for Pest Control (no one blogs about that!) => Cleaning (much larger audience)

Once you have a decent list of all the best blogs in your niche or shoulder niches, you can use that information to identify what people want from you.

  1. Find out each blog’s top articles (use SEO Software, Tools & Resources for Smarter Marketing or any other tool to rank their pages by links or shares)
  2. Identify common themes across the top blog posts
  3. Identify areas that have proven popular, but haven’t been covered definitively
  4. Identify topics you can cover more in-depth or more generally

Then all you have to is create first-class, quality, and actionable content based on the topics you have already proven to be popular; and promote it like crazy.

Read our Blogs  How to plan a Months content in 30. mInutes to get more Insight

10 ways to Create content

What Kind of content is Most Profitable?

Writing  Blog posts is one of the most famous kinds of Content Marketing for any Business be it B2 B or B2 C.

Also, all things considered! Web journals are perhaps the most ideal approaches to improve SEO and drive more natural traffic to your website from the web crawlers.

This can support you, as an advertiser, to take advantage of your restricted promoting financial plan by enhancing any publicizing with inbound showcasing endeavours.

On the off chance that you need to stay serious in the bustling computerized commercial centre, it’s indispensable that you figure out how to catch your intended interest group’s eye and draw in them rapidly. Customers today are seeing more video content than any other time in recent memory.

Truth be told, 33% of all online movement is spent watching video content. This reality makes video perhaps the best kind of substance showcasing for coming to and drawing in your intended interest group, regardless of what industry you are in.

  1. How to’s (how to grow your blog, How to Grow Your Service Business Online)- these can either be Blog posts or Your Videos- Both have a higher chance of getting better Monetised.
  2. Product Reviews (Top 10 Outdoor Golf Gears )
  3. Writing blog posts based on the search Intent on Search engines.

These are the best types of content to write because people love them and you can add affiliate links to tools and products you recommend.

You should plan your content ideas around 7 key areas with these above definitions in mind:

  1. Content addressing Issues your target Audience is facing
  2. price of services offered
  3. “How to” Content
  4. Any questions that start with ‘Do’, ‘will’, ‘when’ and ‘who’ and so on.
  5. Comparison Content
  6. ‘The Best’ Content
  7. About Reviews 

To read more about that, head over to our latest post: How to Double Your Website Traffic and make more Profit.

What are the factors for creating Great content

Content is the king!

And to be the king, it should be groomed to better standards. These factors may make the content attain the standards.

  • Know the target audience.
  • Thorough research on the background.
  • Make the content reader-friendly with attractive sub-headers and shorter paragraphs.
  • Be on point with grammar.
  • Good wit and writing style gives good content.
  • Have a CTA.
  • And finally, do a lot of editing.

Writing is an art as well as a skill. And it’s a learnable skill.

When writing we should consider:-

  • Write from our head and heart (this is most important).
  • Make it easier to read and the content should be engaging.
  • Use the long-tail and as well as short-tail keywords.
  • Make it SEO friendly.
  • Create Original Content
  • Catchy But SEO-Friendly Headlines
  • Keywords or “Long-Tail” Keyphrases
  • Communicate Better by Adding Images and Video
  • Write Short and Pointed Content

How can I Creat content for Boring Industries

Well first, remember that boring is subjective. If someone is searching out content on a certain topic, they probably don’t find it boring.

Even something they would normally find boring, they’re interested when they need the information. For example, plumbing is not something I read about for fun. But when my toilet’s broken, you can bet I’m going to find those articles I’m searching for very important. 🙂

I like to think of it as “dry” industries instead. Industries where topics and ideas aren’t obvious and it’s harder to keep a reader engaged. It can be more of a challenge to do great stuff in these industries, so I applaud the content creators that do!

In terms of how your can frame or angle content topics to make them less dry, here are some tips from a webinar Sujan Patel gave (10 Content Marketing Tips from Dry and Boring Industries):

  1. Position yourself as an expert – it’s important that readers know to choose your content over a competitor’s. That expertise will also help readers find out about you in the first place.
  2. Help customers do what they want to do – create content teaching them things they’re actually trying to do, rather than what you think they should be interested in.
  3. Solve specific problems – piggybacking on the above point, be specific with the education you provide for content that users can actually act on.
  4. Vary your approach – try something different than what the rest of your industry is doing, even if it’s something crazy like becoming the BuzzFeed of real estate sites.
  5. Write for the enthusiasts of your niche – appealing to the most passionate users in your audience will help you expand your reach and grow your following faster.
  6. Take advantage of video – it allows you to engage users more easily, is in the middle of a popularity renaissance, and has never been easier to create and distribute (thanks, smartphones!)
  7. Leverage data – whether it’s stuff you collect yourself or taking advantage of public reports, people eat up data and facts. It’s how infographics became so popular.
  8. Tell stories – instead of talking about your product, talk about its users and customers. Your audience can connect with that more easily.
  9. Watch the news – current events can both impact and inspire your content topics. Incorporating them and experimenting with newsjacking can put fresh angles on topics you’ve published content about before.
  10. Showcase your brand’s personality – with boring products, you can make things seem more interesting by showcasing the people and company behind building them.

How does Online Content make money?

Online content makes money through various sources. Some of the most popular methods are:

  • Google Adsense. You can apply to Adsense and will be eligible for advertisements on your videos and websites. You are paid based on factors such as the amount of views that you have and the niche. For example, advertisers in the finance niche are more likely to pay a higher price for ads because of the products they offer.
  • Affiliate Marketing. Essentially you promote products or services and receive a commission every time you make a sale. You can do this in a variety of ways such as creating a website around a certain niche and building an audience.
  • Digital Products. If you are an expert or know a lot about a certain topic, you can create a digital product such as an online course or an eBook. People who are interested in learning more about this topic will be willing to pay you if you provide excellent information.
  • Lead Generation. You can generate specific leads from your website and sell them to interested buyers such as local businesses.
  • Email Marketing. Through your content, you can generate interest, collect emails through an opt-in page, and begin to sell your email subscribers useful products that will provide value to them.

What is the best content Creation tool?

We have no shortage of options when it comes to content creation—infographics,

Blogs, videos but what’s going to resonate with our audiences?

 I have recently created a list of some most used tools for content

Content is mostly

Image creation tools include a ton of different digital marketing tools, but here are some of our tools, apps for content creation mainly –

They are in the trenches creating everything from images to infographics for their businesses.

websites, blogs and social media channels

  1. Canva – for Visual Graphics, Infographics 
  2. In video – For generating Videos
  3. Grammarly- to check your Blog’s Grammer.
  4. Freepik – for Stock Photos to generate more Content 
  5. Insta Story Maker
  6. Photo Collage
  7. Google keyword planner and Google Trends  to come up with Blog Topics

As they say Content is King, it is indeed true! Your website cannot appeal to its visitors without quality content. And to ensure that you create only the highest quality and appealing content, here are some popular content creation tools.

Google Webmaster Tool

Google Webmaster is the perfect tool for SEO and keyword research. With this tool, you can check the number of index pages on your website, disavow bad inbound links, or can even submit your website to Google to get crawled and indexed.

Search in a Giphy

You know that visuals provide a lasting impact on your content, right? With the Giphy Chrom extension, you can find short looping videos with no sound.

Blog Topic Generator

There comes a time when a writer runs out of blog ideas in a particular genre. Hence, this tool can help you out. All you need to do is enter a few keywords that your blog focuses on and the tool will provide you with the trendiest topics.

Grammarly

It’s always a good practice to verify the English part of your content. To help you with that, Grammarly is the perfect tool to see if your content generates any errors in grammar, punctuation, sentence structure, connotation, and more.

What special and not commonly known approach is successful in content marketing?

As of  today, we view content marketing as a strategy to create buzz around our brand. We also look at content marketing as a tactic to attract prospects and customers. But that is not just enough. We need to view content marketing as a way to give value and show genuine concern or interest to the people.

To be successful in content marketing, you have to look at it not by what it can give to your business. It is better if you prioritize what your business or brand can share with others.

The Content Marketing Institute reported that 70% of B2B marketers plan to create more content this year compared to previous years.

Content marketing is one of the most effective marketing strategies today and businesses know that. To be competitive, businesses must create content that is not only engaging but also insightful. In an article in Forbes, Christine Comaford said that you can utilize content marketing to establish rapport with your audience. Content marketing is more than just effective keywords and catchy articles.

It is also about building relationships and creating loyal customers.

In content marketing, I always highlight one specific word: value.

  1. VALUE

To have a successful content marketing strategy, it is important to add value. But what do I really mean by that? For me, adding value means:

V – validating the needs and demand of the people
Remember that it is not only about your product or your company. It is more about the people. You need to validate what the people need and demand. In content marketing, you have to know not only the trends but also the key areas in which you can help your prospects and customers.

A – adapting to a situation and creating a plan
You won’t be successful in content marketing if you do not know your current business situation and if you do not have a concrete plan. You must know the things that you can do at the moment. Then set a goal and create a plan. A lot of businesses fail at content marketing because they do not have a specific strategy and there are no clear goals that they want to achieve.

L – Leading and not just following
While it is good that you learn and follow the strategy of others, it is better if you lead and you do your own. Do not be afraid to take risks and innovate. Content marketing is one of the areas in business where you can experiment and try new things. Explore multiple unique approaches and do not settle for traditional ways of engaging the people.

U – utilizing technology
If you do not take advantage of content marketing technologies today, you will be left out. There are a lot of tools and software that can help you create excellent content that reaches more people. There are tools that can help you segment and target prospects. Some software can even help you with your writing style and technique. Research and use the content marketing tools that best fit your business.

E – valuating and analyzing
Successful content marketing is knowing what works and what does not. You have to analyze data that can help you make changes and adjustments. You also need to evaluate if the people’s interests are changing. An excellent content marketing strategy is always dynamic.

 

"The Best" & "Top"Content

Do we not want the best for our needs, if we invest in anything? This is why in the first place we do all of this research!

The problem is that these types of content are often published on independent websites, which means you (or your company) are not allowed to mention your products or services (and simply because the content creators do not know you!). So why don’t you make yourself this kind of content?

This might mean you must mention the competition, but it will work for you because you’re going to be found on Google!

Would you like to know how we know it? because we are doing it. We are writing an article about   Top 10 Best Web Design Companies in Melbourne. And we know it has worked for many of our competitors and will work for us too…

So how can you do this?

  • Assess the work of others – the products and services of others. Tell what you’re doing, but also what you’re doing, and how you are different.
  • Learn why you selected the enterprises you chose and what criteria you used to rate.

This kind of content is also very useful if you ever need to recommend someone else to someone who is not fit for you or if you are fully reserved and cannot currently take on extra customers. 

What are the best ways to do content marketing?

If you’re creating content regularly, grab a few of your recent pieces for evaluation, then get started by asking yourself the following five questions.
1. Who Are You Writing For?
It’s time to take a good look at whether you’re creating content with your target audience in mind. Many business owners make the mistake of writing for their peers as opposed to their customers.

2. What is Your Customer Avatar?
You’ve now made a commitment to creating content with your potential customers in mind. But do you know who your customers are, exactly?

3. How Can You Make Your Customers Lives Easier by Solving a Common Problem They Face?
Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either products or services. A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client-side, we’d be focused on the product: a professionally designed site that aligns with our brand and presents us well to our audience.

When you’re creating your content strategy, try to think ahead about what kinds of questions your clients may have. Sometimes it’s better to focus on the basics for a mainstream audience.

A typical client who is seeking a professionally designed site may have questions like:

  • What will the total cost be?
  • What’s the turnaround time?
  • What should I expect from the process?
  • Who will write my content?
  • Should I provide photos for the site?
  • Which company will provide hosting?
  • Will I be able to manage my own site if I need to make changes?

As you take a deeper dive into your audiences’ questions, you can start to shape your content strategy.

Effective content will address your customers’ pain points and help them solve their problems. It provides simple answers to their most pressing problems while solidifying the idea that you’re the go-to expert in their minds.

4. How Do You Keep Your Audience Engaged?
By this point, you know who you’re writing for and the topics they’re interested in reading about. Now how do you capture their attention and keep them interested? A quick search online will reveal that certain types of content are popular.

5. Are You Providing a Call to Action for Readers? Will They Feel Compelled to Get in Touch?
Last but not least, you want to make sure that everything you create has a strong call to action.

Wrapping up!

Create an appealing, Informative, and useful website content first. Take the time to identify your niche, write a slew of valuable blog posts, and launch a newsletter. Engage your early readers by responding to their comments, emails, and social media messages. Develop a relationship with your readers before pursuing one of the monetisation strategies on this list.

PLUS: Whenever you’re ready… here are 3 ways I can help you with your next
website project

1. Free Demo Offer
Get a FREE custom Demo of your new website before you sign or pay for
anything. No cost or obligation. Guaranteed! – Click Here

2. The 15 factors to consider when hiring a web designer
Before you hire a web designer, learn what factors you need to consider  – Click Here

3. Website Pricing
If you’re curious to know our pricing – Click Here

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Div Acharya

Div Acharya

Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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