You’ve heard of SEO. You can clearly see the benefits of getting to page one of Google. But whenever you look into it, it feels like a mountain to climb. All information out there about SEO seems confusing and technical. You don’t have time to get your head around it all.
Instagram is an undeniably feasible platform for marketing in 2020. There are a lot of users( More than 1Billion Monthly users) sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand?.There are some Instagram SEO Techniques for Increasing Organic Reach.
The answer is definitely surprising for many , which is SEO for Instagram.
I know What’s in your mind right now!!, Can we really make use of the same SEO techniques we use to optimize web pages for a social media Photo app like Instagram?
Answer is Yes! you can. The trick is to use what you already know about SEO to drive organic growth to your Instagram account. Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google.
Get Ready to Explore, we’re going to tell you few Tricks and Hacks of Instagram SEO techniques to expand your reach.
The objective is not to make your links appear natural. The objective is that your links are natural. — Matt Cutts
1.Optimise your Instagram profile.
The initial step you should take toward increasing your Instagram reach is optimising your Instagram profile. Driving traffic to your Instagram account won’t benefit you in the long-run if your profile isn’t optimised for the best user experience.
Here are a few tricks for optimising your Instagram profile:
- Make sure your profile is Public.
- Choose a colourful, on-brand profile image
- Create a searchable @Username
- Create an easily searchable business name
- Register for an Instagram Business account
- Use a trackable link in your bio
2. Keep your primary keyword in your display name and @Username.
Instagram is its own self-contained search engine. In order to show up for the correct terms in the search bar, you need to work within the app itself to land that much desired top-of-search positioning.
It’s much easier to grow your business by getting more traffic than by playing with your conversion rate. — Balazs Szilagyi
To begin with , you’ll need to pinpoint your primary keyword. Let’s use ‘RealEstate’ as our example for this. When an Instagram user is looking to fill their news feed with new Houses for sale Or rent , they’ll likely search the keyword ‘Real Estate’. When you have this keyword in your display name and @Username, you’re more likely to show up in the search results for suggested account
3.Use your secondary keywords in the bio.
Now that you’ve taken care of your primary keyword, it’s time to get the most out of your secondary keywords. Secondary keywords are the phrases and topics that orbit your primary keyword. For Instance, If your primary keyword is ‘realestate’, your secondary keywords might be things like ‘house selling ‘, ‘for lease ‘, ‘for sale ‘… and so on.
Great content deserves great ranking.
4.Remember to use hashtags as keywords.
Once you’ve optimised your profile, it’s time to optimize your posts. This is an ongoing process that requires special attention. Most users aren’t going to look for you directly. They’ll likely discover you through a hashtag on a specific post. That’s why each of your Instagram posts should have its own hashtag strategy. You should be treating these hashtags like secondary keywords
5. Make use of secondary keywords in your image captions.
We’ve said before that Instagram is a self-contained search engine, which means every part of your Instagram experience should be focused on keywords. Crafting a compelling, engaging caption is critical for attracting new followers while satisfying existing ones. The right caption can do more than just catch a user’s attention – it can also help you show up in search results. The same way you optimised your bio and hashtags with secondary keywords, you should do the same for your Instagram caption.
6. New Feature Alert! Take advantage of Instagram alt text.
One of the SEO techniques is to take advantage of Alt Text. Instagram Alt text is a relatively new feature that allows users to write captions for their photos. This feature was designed to help visually impaired users enjoy their Instagram experience, but it can also be used for SEO, as well. Instagram will automatically populate alt text options for your photos if you skip this step . So it’s better to do it yourself to ensure the caption matches what’s actually in the photo Or the keywords.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. — Jill Whalen
7. Track down(!!) everything with analytics.
Well, If this is your first time using SEO techniques to grow, then you should be tracking how your new Instagram strategy is impacting your overall social media goals.While Instagram does have an in-platform analytics feature, however Social Media tools like Hootsuite, Buffer, or Sprout Social allows users analyse with robust data analytic tracking services, automated reports, and more. They allow users to analyse performance of posts and campaigns to optimize your content for the future.
For the sake of ‘Gram!
Agreed! SEO is mainly used for website optimisation, but that doesn’t mean you can’t use what you’ve learned for social media, as well. Take these tips and transform your Instagram presence in a way that puts the user first while also building your Organic reach.
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