About the Author:
Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing ,Social Media Marketing & Blogging, I am here to stay & grow!. I DESIRE a passion for helping people gain their confidence in Online marketing.
Thanks for joining me!
Google only loves you when everyone else loves you first.– Wendy Piersall
So, How to Start Your Own Digital Marketing Agency in 2021?. My Digital Marketing Journey Began in 2016 & going Strong in 2020 will be stronger in years to come.. Creating & Nurturing a digital marketing agency can be one of the most rewarding businesses you’ll ever create. The fact is, It’s easy to start a digital marketing agency, but it is difficult to manage and turn it into a profitable company!
What Did I do different to be successful in this niche?
It’s best to start with One Or Two services
Many new agencies make the mistake of trying to be a full-service firm or “one-stop-shop” from the day one , where anyone can get anything. The problem is unless you have significant financial backing and a big team you are going to spread your resources and capital too thin trying to sell and then deliver all of these different services. We started off our Journey in Digital marketing with social media marketing and WordPress new website builds. Now our Business Goes beyond and we offer FB ads, Local SEO, Copywriting , social media content management and many more services for service-based Industries.
Define Your Niche:
There are countless advantages to focusing your services on a clearly defined niche. Here are a few of the most notable: It makes on-boarding easier, It strengthens your skillset exponentially, and It gives you a competitive advantage. At Digitallydiv Agency, we only work with Professional Service-based Industries. We have turned down few E-commerce businesses that came along because that is not our expertise and we won’t be doing good there.So, be an expert in one niche or two at the max.
We are passionate about the service industries especially Vets, Dentists, law firms, Realtors, Business Finance, Property Finance, Interior Decorators, Life/Business coach, puppy-school, dance schools, and many more service based Industries.
Know your numbers
To be successful, you need to have an extreme amount of clarity around what you want and what it’s going to take to get it. While you aren’t going to see the entire path to your goal, you do need to know exactly how much of your product or service you need to sell, what it’s going to cost you to sell that much and exactly what it’s going to cost to deliver.
SEO: Do your website SEO well. SEO is one of the most vital stuff to rank on google and most businesses ignore it during the initial days.So, get it right from the beginning.
Processes behind everything
An agency can’t scale without systems and procedures in place for every aspect of the operation. It is not enough to hire talented people and expect them to just know what to do with minimal guidance. Processes: Digitallydiv Agency Web design process.
This is an incredibly important aspect of business since procedures explain in detail how tasks are done. A constant emphasis on making them better and more effective will dictate how good the results will be. If you focus on the right processes, you will make your way to success in the right way.So far so fine, but what is the intention of the process? Can’t we just work it out each other and, as long as the result is close, call it good? You may, of course, but we would strongly advise against that.
One of the key goals of the implementation of the mechanism is to ensure continuity. A successful process is like a checklist that guarantees that the right people do the right things at the right time. Processes dramatically minimise the risk both from the point of view of your company and your customer.
Sales trump everything
No matter how big your team becomes, you will always be in sales. Even once you have a room full of salespeople selling for you, you will still be your best salesperson, and make no mistake about it, you will always be selling everywhere you go.
Always have a sales mindset.Sales is Everything
Over and over I see a pattern repeat itself in startups relating to sales. Do they have the skill or not? Yes, selling is a learned skill. It is euphemistically referred to as “business development” or “customer acquisition” or “customer relationship” but it’s sales. Without sales and net profit from it, you don’t have a business even if you are in “social entrepreneurship”. No profit or no path to profit means it’s a hobby.
Grab every opportunity to network
Your biggest opportunities and clients will often come from chance meetings. Attend every conference, connect with everybody on social media, always have your eyes peeled for an opportunity. I’ve landed some of my good deals in the most unexpected ways. You have no idea where your next big client is going to come from.
-Be with many FB Groups, LN groups and so on
-Be an active member at Reddit and Quora
-Claim your Google My Business and post regularly
-Be present in your Local Directories
Don’t forget to promote and brand yourself
I brand myself like nothing else, I even tell my clients branding is so significant just to keep up with it. Treat yourself as one of your own clients. Your business can’t grow if people don’t know who you are. You must be branding yourself, networking, Running FB and LinkedIn groups and making a case study out of your own success. Many times we are spending so much time working on our clients’ brands that we neglect our own. Always make time for building your own brand. In the long run, it pays major dividends.
Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.
But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.
Here are 5 reasons why branding is important for your small business.
1.Branding Improves Recognition
2.Branding Creates Trust
3.Branding Supports Your Marketing Efforts
4.Branding Motivates Employees
5.Branding Generates New Revenue
Know your Customers:
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyse data for your business in one place.Get your self knowledgable with google analytics and learn to read the various stats and analytics.
Get insights only Google can give. Access Google’s unique insights and machine learning capabilities to help get the most out of your data.
Connect your insights to results.Google Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.
Make your data work for you. Process and share your data quickly with an easy-to-use interface and shareable reports.
Over to You..It’s your Decision
If you’re reading this Article, you’ve either already ventured out on your own or you’re thinking about it. My key recommendation is to make a decision and stick to it.
Managing your own company has a lot of ups and downs to it and you’re going to have to be able to weather the storm to reap the rewards. It’s a dramatic life case, and you’ve got to handle it like that. If you feel early like you’re not cut out for it then don’t drag yourself any longer than you have to.
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