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How to make customers fall in love with your Business Brand

Top 5 tips-to make Customers fall in love with business-brand.

How to make customers fall in love with your Business Brand
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What if, the business owners made the effort to make their customers feel understood, valued and appreciated? What could this do for the businesses? Well, the answer is a lot!
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How to make customers fall in love with your Business Brand

Don't try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer!”

Valentine’s Day is fast approaching, many Australians and people across the globe celebrate in various ways to show their loved ones that they care. From simple gestures to expensive gifts, intentions are to show that we understand, appreciate, and value our loved ones.

What if, the business owners made the effort to make their customers feel understood, valued and appreciated? What could this do for the businesses? Well, the answer is a lot!

On a regular basis ,many businesses focus on getting new customers. It’s the obvious way to increase profit margins, correct? absolutely Wrong.

Why? Because focusing highly on new customer acquisition, at the expense of your existing customers’ happiness, is a mistake and probably be costing your business.

Zig Ziglar once famously said, “People don’t buy things for logical reasons, they buy for emotional reasons”. Stats says, 75% of buying experiences are based on emotion. It means that in order to attract and keep customers you need to do more than simply introduce them to your business or products, you need to create and keep an emotional connection with them.

Let’s Think about some of the most successful brands like Apple, Chanel, Pandora and Gucci. For lovers of these brands, what they evoke is an emotional response not a rational one. Loyal customers “love” these brands. This could be true for small businesses. As a business owner, how do you make your customers feel understood, valued and appreciated? How do you get them to “fall In love” with your business? Ultimately, how do you achieve customer loyalty?

 How to make your customers fall in love with your Business Brand?

 

Customer loyalty surely not just about some fancy membership card and a loyalty discount. Loyalty is also about knowing your customer and reminding them that they are highly significant to you.

As a brand owner, how can you make your customers love your brand? In this Blog, we’re offering few ways to help you build meaningful relationships with your customers and make them fall in love with your business. Can you think of any other ways to contribute to the list? Share your ideas in the comments! Check out these three checkpoints to achieve and measure a loyal customer base for your growing business.

Finding Your Brand’s Voice

A good brand still has a message to communicate, which is why it’s important to know your voice. Take a look at your target market and the individuals to which you try to offer your product or service. Decide what they care about, what they look like, what their hobbies are, where they work and what they want from your brand, and build a picture of the ideal customer, an archetype.

Listen to what they speak about on social media, or construct a questionnaire with questions that have been carefully chosen. Their interest in participating rises when consumers are paying to take surveys. The input you’ll get is an excellent resource to help narrow down the voice of your brand.

Having A Strong Online Presence

Having an online presence has become vital to the success of any brand, so it’s crucial to have a website or blog to connect with your customers in order to provide them with extra value. You will allow your customers to further engage with your brand and you by developing profiles on social media sites such as Twitter and Facebook.

To build a solid online presence, keep in mind that it may take you weeks or months and that your brand doesn’t have to be perfect for you to start building your presence on the Internet.

Customer value 

These days, brands must try even harder to create and communicate value in everything they do. Customers have an overwhelming abundance of choice. They have high expectations and little loyalty to spare if brands fail to meet them. It’s very much a buyer’s market. Whether you are deciding on a restaurant to visit, your next car, or which digital marketing agency you want to use, there are choices available and many factors play a part in forming that decision. Customer value is all about subjective perceptions, which can only be influenced, not controlled.

Think of everything you do in terms of delivering value to your customers and audience with the understanding that they have choices and you are not the only choice.

Customer Loyalty programs

Loyalty programs are significant to most customer-concentric businesses, but choosing the right type of scheme for your customer base will ensure long-term success. For example, a percentage off scheme may not suit businesses with high ticket items, but loyalty points and complimentary gift voucher schemes may provide an incentive for customers to return and redeem rewards. Retailers may also choose a combination of schemes, discount structures and benefits.

“Assumptions are the termites of relationships.”―Henry Winkler

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Customer Communication

Reminding your customers you’re here can be as simple as sending an email, but targeted marketing will always get a better response. Using customer interest groups to drive direct marketing where it counts is an ideal way of managing customer communication needs. Segmenting your database and tailoring your marketing message to your customers is vital.

Knowing your customer’s communication preferences will also improve the success of your communication. Whether it’s email, SMS or printed media, ensure your CRM system can accommodate a variety of customer preferences.

“Just having satisfied customers isn't good enough anymore.If you really want a booming business, you have to create raving fans.”

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Div Acharya

Div Acharya

Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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