How to delight and Attract Search Engine Spiders
To most people, this might seem like a strange query, but it shouldn’t if you’re a small business owner trying to get your corner store on the map or market your new apparel line via your website.
What is a search engine spider (or bot) ?
Search engine bots (such as Googlebot) scour the web for content, images, and other elements that make up websites. The search engine indexer then sorts all of the words, photographs, and other items into the search index. When a search query is entered, the query processor compares it to the index and returns the documents that are important to the query. It’s easy Peasy!
How do you make search engine spiders happy?
Give them excellent Content!
We know Content is king, and most search engine spiders look at content on your website, but each search bot looks at your content differently. What is the reason for this? Since the query processors that serve up the results for each search engine use their own special algorithm.
How do you make your web pages look good to all of the search engines all of the time?
You just don’t. Your website content should first and foremost appeal to your visitors and provide them with the information they need. If you’re providing excellent content to your visitors, make sure to follow some of these basic guidelines to ensure that the search engine spiders understand and enjoy it as well.
Keep your focus on the topic of your title
If you’re writing an article about how to make the perfect Chocolate Cake, don’t include paragraphs about how to improve the heat in the oven Or even how cholocate is made.
Your article title should be consistent in your content and match the text of your article. Your article’s title should also be very similar to the Title Meta tag in the code of your web page.
Quickly establish the intent of your post
Establish what your article will be about at the top of the page – list the two or three key things or points you’ll cover in your content. It’s important to capture the reader’s attention in the first paragraph or two of your post. It’s also often used as the definition under the link to your article in Search Engine Result Pages (SERPs). If this text is more important to the query being made, search engines like Google will use it instead of your Description Meta tag.
Make sure your Meta Title and Description tags are formatted correctly
Make sure your Meta Title and Description tags are formatted correctly. In light of the two points above, incorporating well-thought-out, descriptive, and properly formatted Title and Description Tags (two essential Meta Tags) into your web page code can help search engines understand your content.
These Meta tags should be keyword-rich, appropriate, and compatible with your content, and they should appeal to your visitor when shown in a search engine’s result page.
Examine the keyword density in your Content
Is it excessive? Is it not enough? If at all possible, avoid having any single word appear too often in your post.
If your article’s three main keywords or key terms account for more than 5% of the total word count, you may want to consider using some alternative words that mean the same thing or convey the same meaning.
If you often used the keyword “photo,” for example, see if you can substitute any of those entries with “photograph” or “image” to reduce oversaturation in your post.
Overuse of keywords is unappealing to the reader and seems spammy to search bots.
Keep in mind who is visiting your website!
This should always be your first priority, but if you can incorporate any of the above suggestions into your content, the search engine spiders / search bots will be much happier as well.
Spiders from search engines will usually visit your website once a month or more, depending on how often it is updated. These improvements can be made at any time, and they will ultimately improve your search ranking for your target keywords or key terms.
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
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