A marketing funnel is a must-have when it comes to running any business. A complex process of converting a browser into a paying customer, or even into a loyal and returning customer, can be visualised for a better understanding of consumer’s needs. How to Create a Marketing Funnel is significant to know because as a goal of marketing is to promote and eventually sell your products or services, these two fields are strongly connected. They should have coherent strategies to cover every stage of your company’s sales funnel.
What is a marketing funnel?
The marketing funnel can be defined as a system that helps you track the stages of decision-making a customer goes through when making a purchase.
Understanding Marketing Funnels
A marketing funnel is a visual representation of the steps to turn a website visitor into a customer. Each of your competitors has a marketing funnel even if they do not know they have one. This is where you have the opportunity to grab market share. Because you are reading this blog post. You are now going to learn the value of mapping your customer journey through the funnel. At a high-level marketing funnels have the top, middle, and bottom.
The top of the funnel are people who are new to your brand. They have no idea who you and may never come back to your site. This is where the power of ad retargeting is so vital to so many businesses.
The middle of the funnel are people who have opted in to receiving communications from you. You may have offered them a lead magnet in exchange for their email address.
The bottom of the funnel is where you convert your leads into customers. Each step in the funnel has a correlated tactic to nudge people down your funnel. We outline the marketing funnel in five steps below.
The first stage of the marketing funnel is awareness. This is an important step in the process. This is where you make your first impression to website visitors.
2. Interest and Evaluation
At this level, you start targeting specific prospects, who meet certain criteria. You get your prospect to opt-in to one of your landing pages.
This is the final step in the funnel before you achieve the goal of your funnel. It will usually entail rewarding potential customers to complete the goal. For instance, you can offer a small percentage discount if they make the purchase on that day.
This step can also be called customer retention. This is where you invite customers to subscribe to your blog or site in order to receive the latest deals first.
After the customers have made the purchase, that should not be the end of the conversion. You will now have an opportunity to use these people as advocates of your brand. Besides that, you can use them for repeat business, which means you will not have to spend as much money on future marketing campaigns to net customers.
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