Frequency illusion

Frequency illusion: how is it useful in marketing?

As business owners or marketer, most of us are always looking for marketing approaches that have been proven successful over time. Human Psychology helps us understand customers and users so that we can provide them with more appropriate messages and improved solutions. One of the most significant human psychological phenomena used by marketers around the world is frequency illusion.

Human Psychology helps us understand customers and users so that we can provide them with more appropriate messages and improved solutions.

Read on to learn more about this phenomenon and find out how to take advantage of it in your marketing strategy.

What is frequency illusion?

Frequency illusion

It’s also known as the Baader-Meinhof Phenomenon.

This phenomenon occurs when the thing you've just noticed, experienced or been told about suddenly crops up constantly. It gives you the feeling that out of nowhere, pretty much everyone and their cousin are talking about the subject -- or that it is swiftly surrounding you

In a Nut shell, you can experience the frequency illusion when the recently learned information crop up everywhere you look. For Instance Let’s say , you want to buy a new Cool watch and watched an Ad Or Probably went to a shop to have a look . Suddenly, the shiny watch is seen everywhere. Your boss's wife has one and you notice your neighbour has one . The Cool watch that you are eyeing is even popping up in those TV commercials!!. By the way, what exactly is happening here? Did this cool Watch suddenly come to dominate your life & Existence? Or is this watch playing Tricks on you?.  Let's welcome the Baader-Meinhof phenomenon, AKA frequency illusion or recency illusion.

How to take advantage of the frequency illusion effect in marketing?

The frequency illusion phenomenon helps brands to take potential customers through the stages of the buyer’s journey. Additionally, the users that are Frequency-illusioned, even if they won’t be actually interested in your product/Brand, may recommend your brand to a friend who’s looking for products or services such as yours.

Brand awareness

Brand awareness is key to your brand being successful.

Brand awareness is a first step in the marketing funnel. Customers has to be aware of your brand even to consider the purchase. In Todays era, consumers can research products, compare them, and get the best deal. So, before you start counting on the shopping impulses, prepare your audience for the following marketing messages and introduce your brand. Great ways for increasing brand awareness can be content marketing and influencer marketing. By sharing valuable content you can help customers and create your image as an expert.

Retargeting the Leads.

Let's Thank the retargeting pixels embedded in your website’s code, you can reach your website visitors across social media. Retargeting is highly effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels. Re-marketing and retargeting can be resultful strategies to make the most of the frequency illusion phenomenon.

Omni-channel marketing

Once again, let's Thank the  omni-channel marketing through which you can reach potential customers with your messages via many platforms. It’s worth being present on several social media platforms, using content marketing, running campaigns with influencers, organising contests, being active in social media groups, and cross-promotions to reach new consumers. Don't ever Forget, for the frequency-illusion effect to work, customers have to notice your brand. Otherwise, it will just blend with thousands of other Marketing messages, which is likely considering the marketing clutter era that we live in. Start with a powerful and noticeable copy and image to get users’ attention, then again Creative Content wins.

Omni Chanel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

Next, choose multiple channels to reach your audience. Being present online isn’t just about selling. Nowadays, there are several ways to connect with potential customers, build a relationship, and use frequency illusion effect to increase sales eventually.

Let's now Discuss :The limitations of Frequency illusion Marketing

We can say frequency-illusion phenomenon can be powerful and work wonders for some brands, it doesn’t mean you can sell your products or services to everyone if you present your ads regularly. Don't Forget , you reach out to an audience that is potentially interested in your offer/brand . Otherwise, you’ll just irritate users and get the opposite result, as you wished for. Follow the marketing funnel and engage with customers that have shown interest in your brand.

Important takeaway Tips- frequency illusion in marketing:

  • Spammy Behaviour Must be avoided at any cost : show your ads to people interested in your offer (and not too often!)
  • Begin with a strong message to get noticed by the Target Crowd
  • Use visual branding and customised shorten links to get memorised
  • Use marketing funnel to present relevant content

Human Psychology does play a huge role in the purchasing decision process of the Customers, and marketing’s goal is to reach the most suitable target group with the most relevant content. Make the most of the psychological effects that can help you persuade customers that your offer is the best on the market.

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