Most of us hate going to the dentist. Most of the time, we dislike going to the dentist more than we dislike going to the hospital or going for walk( In wintertime especially). So, as a Dental practitioner, you might find that bringing in good clients, and lots of them, is very hard! Here are some smart digital marketing ideas to make it easier for your potential customers to find your practice.
Being a good dental specialist does not necessarily make you a successful dental specialist. marketing —and more importantly, appropriate Web design and SEO—are the key to success
How do I market my Dental practice? What are my dental marketing strategies
1. Local SEO(Dental SEO)
Don’t forget the power of Local SEO. By Now you must be having your GMB claimed and Optimised with appropriate NAP across all the channels. If you have Not done yet, Read our Blog to find to out how to Optimise GMB.
Do the following on a Regular basis for SEO in website design
- Post Regularly ON Google My business (a.k.a GMB)
- Provide Details about all the services, price-point and Clinic Opening Hours
- Provide any offers or promotions ( Like any Discount for procedures etc)
2. Dental Practice Specific Web design
Every Niche or the service has a specific needs when it comes to its Business website.
No matter your practice style, your dental marketing strategy starts with a high-converting dental website design. We listen to what makes you unique, then translate that into a custom design that persuades more new patients to choose you.
Dominate your online competition with simple yet original dental marketing strategies and custom dental website design proven to work! Digitallydiv Marketing Agency creates custom, Google-friendly dental websites.
To get the results you’re looking for you need a responsive and Leads generating website service, not a static website product. Our dental website service not only gives you an appealing custom designed website but also keeps your website to be Google compliant. This is highly important for your dental business to rank high on Google.
3.Pinterest Ads & Pinterest Marketing
Pinterest for your dental practice? Yes! It can be an effective social marketing tool.
When it comes to social media marketing, most dentists do not consider Pinterest. However, recent surveys have revealed some surprising results, making Pinterest the ideal tool for your marketing campaign.Plus, Pinterest is Mostly used by women and According to research, women make 90% of all dental purchasing decisions
According to the study, compared to 17 percent of Facebook users who visit the site for buying inspiration, nearly 70 percent of Pinterest users do. More than 43% of Pinterest users prefer to connect with businesses and professionals through the site, whereas only 24% of Facebook users do. It is important to note, from the standpoint of a dental practise, that users do not use Pinterest solely for retail purchases.
The average Pinterest user is interested in using the site to find the best solutions and services, including dentists and Vets.
4. Local ( Suburb based)Facebook Groups
As most of the dental Practices are based locally and get most of their traffic from the near Suburb, It makes sense that you market your Practice locally. There are hundreds if not thousands of Local Business marketing Facebook Groups in 2021. Join those Groups to market your Dental practice. Ensure that you share your Business niche relevant Blogs or offers on a regular basis.
5. Google Ad campaigns - target the Demographics
Yes, everyone should floss regularly and go to the dentist for annual cleanings. In truth, most people don’t. In Google Ads, you can target different demographics based on gender and Income level. Most of ladies would love to have their teeth whitening or any other dental procedures.
6. Re-marketing Ads - Managing Ads on facebook
Re-marketing is often referred to as the most Profitable and most used Facebook advertising Strategy It assists you in reaching people who have previously visited your website or practise by serving specific ads aimed at re-capturing those potential customers. If you collect email addresses at your dental practise, you can use them with Customer Match on Google Ads and Facebook! Simply upload the email addresses to create a re-marketing audience and create an ad that will entice patients to return to your practice—perhaps a reminder for a cleaning or whitening.
Appointment reminders, whether in the form of a postcard or a phone call, are essential for ensuring that your patients arrive on time. Use Google calendar alerts to streamline this process, and send appointment confirmations and reminders via email.
You can also use these methods to easily remind your patients to schedule an appointment, such as for an annual cleaning.
8. Mobile Call-Only Ads
According to Google, the majority of healthcare-related searches are made on a smartphone. In addition, one out of every twenty Google searches is for health-related information. Don’t let this opportunity pass you by. With call-only campaigns in Google Ads, you can create ads specifically for mobile.
9. Click to Call Ads
The primary goal of dental marketing or advertising is for patients and prospects to schedule an appointment, which is usually accomplished by picking up the phone and calling the office. Click-to-call ads are available on mobile, desktop, and tablet through Facebook and Google Ads (formerly known as Google AdWords). This extension can be added to existing ads, or call-only campaigns can be created.
10.Facebook Demographic Targeting
Facebook has an insane amount of demographic targeting available, and you can take advantage of it. Aside from the obvious, you can also target potential customers based on their language, relationship status, employment, income, and interests. According to research, women make 90% of all dental purchasing decisions. Make sure you’re in front of the crowd by targeting ads to women in your area who have recently purchased children’s clothing.
Being a good dental specialist does not necessarily make you a successful dental specialist. marketing —and more importantly, appropriate Web design and SEO—are the key to success.
If you haven’t seen the growth you would like in your service business yet, and you are keen to begin the journey soon, then the Digitallydiv Agency may be a good fit as an online marketing expert. We Help Service-Based Business Owners Like You Nail your Business content That Will Refine Your Message, Generate More Clients And Boost Your Profits
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
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