We have to tell a story before we sell a story!
What is a Facebook group for?Â
A Facebook group can have many different purposes depending on the topic or objective: branding, positioning your company as a leader in its sector, customer service channel, entertainment, mastermind, etc.Â
Facebook Groups: Must-know things About Facebook Groups Marketing to grow your business
In a nutshell, there are 3 general and common factors that provide an answer to the question of what Facebook groups are for?
Difference between a Facebook group and a Facebook business page/Facebook Business fanpage.
You might be wondering why you need a group since the Facebook fan page already exists. Pay attention to the next section to discover how useful a Facebook group can be and the main differences with a Fan Page.
Businesses often ask us, “If I already have a Facebook Business Page, why do I need a group, and what’s the difference?” Plus Facebook business page help you get more Group members.
Your Facebook business page Page is basically a profile for your company/brand. It contains information about your company, allows you to gather reviews and set up a virtual store, and places the most emphasis on the content you publish.
A Facebook group is a place where people can join as members to interact with others on a regular basis. All approved group posts (if you choose to require admin approval) will appear in the group feed, with the emphasis being on interaction. Groups may be private or public, and they promote a sense of belonging.Through groups, people are more likely to form relationships not only with you but also with other users. You should share exclusive content in these communities because they are at least semi-private.
Facebook groups ownership
Any user can create and manage multiple Facebook groups. A user can also create a public figure Facebook page to build their personal brand (for example, in the case of an influencer) but only one. In order to manage a business page, a user needs to either be the owner of the business or get an authorisation from the brand or entity.
Facebook groups focus on building communities
The content published on a Facebook business page is saved on the community tab. However, the content from any member of a group is published on the main channel. Besides, the main goal of a Facebook group is to interact and discuss with other members, while a Fan page is focused on getting followers or attracting potential customers.
The importance of Facebook groupsÂ
Facebook’s current algorithm minimised the reach of most fanpages and gave priority to publications on groups. So, don’t think twice about whether you should create a group or not. The organic reach of your publications has fallen drastically on your Facebook fanpages. On the contrary, if you publish on a Facebook group the reach will increase. This means that groups are more effective at giving visibility to your content. Facebook clearly favours groups and provides users with what they are looking for- community and mutual interests.
Another thing that we should consider if we are debating between opening a group or page is, that users will normally join a group if they are truly interest in it. On the other side, a Facebook page often has a variety of followers where many of them don’t show enough interest in the brand.
How a Facebook group can help my company?Â
If you create a group with customers or people interested in your brand, it is crucial that you keep them updated with the products and services that your company provides.
Facebook groups give customers an opportunity to connect and share information about the company, increasing the engagement. As a brand, this will help you to improve and know the opinion of your current and potential customers firsthand.
Facebook groups are not meant to sell or promote their products or services but to be attentive to the public and build a bond with members of the group. Therefore, the company should be active and respond to any answer, suggestion or doubt as soon as possible. The special bond built by Facebook groups can be used to positively impact on customers and indirectly encourage recurrent purchases based on a relationship of trust. They are often used with students from a training school, associations, congresses, alumni groups, etc.
For all these reasons, a Facebook group is a good marketing strategy for your company. They help to build a community around your brand. Think about it: all the members of the group will have something in common: your business.
Related: Social media marketing for your Business.
We’ve talked about the benefits of Facebook groups for businesses, but the benefits you see will be entirely dependent on how you use the group and what purpose it’s meant to serve.
Let’s look at some of the most important ways businesses can use groups to benefit their brand.
Building a community entails more than just better one-on-one interactions between you and your customers. It can also mean making it easier for your customers to interact with one another! The more of a sense of community your group can provide, the more valuable it will become, and loyalty will increase across the board.
Receiving honest feedback from customers who are invested in your brand enough to join your group is extremely valuable. All businesses should seek honest customer feedback to determine where they can improve and what else your target audience may require. You can use your group to solicit feedback on anything from how they feel about a product to what they’d like to see from you in the future. There’s even the option to enquire about what kind of content they’d like to see and whether they’re satisfied with the current brand policies.
You may have noticed a recent trend in recent years in which brands provide access to an exclusive group (often led by experts) for those who become customers or subscribers to specific programs or product packages. Here’s where Facebook group marketing comes in handy. The business is marketed by the group, but the group can also be marketed to attract new customers.
First and foremost… Your community must have a distinct and, if possible, distinct goal (s). You won’t be able to find and reach your target audience if you don’t know what the purpose of your group is.
Consider the following questions:
When it comes to any social media format or type of digital marketing, quality content is everything. After all, you can’t be a successful salesperson unless you have a good product to sell in the first place (unless you are a telemarketer, that is).
Only if you can create content that is actionable, informative, entertaining, and unique for your audience will you have what it takes.
One of the most important aspects of running a successful Facebook group is treating your members as peers. Interact with them on a daily basis, solicit their feedback, and devise an effective incentive programme to reward your most active and valuable users.
Group administrators can make “announcements” that appear at the top of users’ feeds and are featured in their own special tab. These can be used to announce new group rules, major events in your company, and anything else that you want users to be aware of. These should not be used to replace all posts, but rather to increase the visibility of high-priority content.
This isn’t appropriate for all groups, so you’ll have to decide if it’s right for you. Socially-driven (as opposed to business-to-business) groups, on the other hand, can benefit from frequent welcome posts in which new members are introduced to the group and asked to share something about themselves.
Also, You want to interact with group members on a regular basis. This is critical because if you are not, they will quickly lose interest. Answer their questions, even if others have already answered them. Like posts and comment on them.
Make every interaction count, even the small ones , They are all relevant-
Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
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