Facebook Advertising : All things you need to know.

What are Facebook Ads

All things you need to know Facebook Advertising : Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.

For Instance, a business may create a campaign because they want to get more people to visit their website , visit their Brick-&-mortar store or Buy tickets, Register for their Events. When they create ads within that campaign, they'll choose images/Videos, text and a target audience that they think will help them get that upsurge in visitors. Learn more about how Facebook ads work and how they differ from boosting a post.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”– Peter Drucker

How Do Facebook Ads Work?

In todays world, Facebook ads come in several types. You can promote your Page, posts on your Page, or promote your website itself. Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Why Should a business Advertise on Facebook?

  1. Your Audience Is On Facebook: Facebook has 2.50 Billion Total Number of Monthly Active Users: (source
  2. Facebook Ads Are cost-effective
  3. The Audience Targeting Capabilities of Facebook Are Exceptional
  4. Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
  5. Facebook Allows You to Find New Qualified Leads Easily

So, Once you’ve found an audience that converts like crazy on facebook, you can clone them. Not Kidding peeps! The feature is called “look-alike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.

What do your Facebook advertising rates include?

Facebook Advertising : All things you need to know.Facebook advertising is its own wild under the social media management umbrella. Facebook is quite notorious for  rejecting your FB ad and also burying business posts unless you pay up. When it comes to boosting your content, a solid targeting strategy is the difference between great visibility and tossing your budget down a digital drain.


“Creativity without strategy is called art, creative with strategy is called advertising”– Prof. Jef L. Richards

Ask your agency how they approach facebook advertising, and whether that’s included in their facebook advertisement services. At DigitallyDiv, we include the following in our Facebook advertisement services:

  • Ad concept and copy
  • Post Design(Graphic)
  • Campaign management
  • Audience targeting
  • Adjusting ads as needed to maximise results
  • Analytics reports
  • Ad cost itself ( The Budget) is set and paid by the client.

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford


And Indeed, we can’t conclude this article up without plugging our own social accounts, so follow us on Twitter , Facebook and LinkedIn for even more social media marketing tips!

Contact DigitallyDiv for any further Questions you have



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