DIY Online Marketing strategy: The Ultimate Guide to Create Social Media & Online Marketing Strategy for Service-Based Businesses

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DIY Online Marketing strategy
DIY Social & Online Marketing: The Ultimate Guide to Create Social media & Online Marketing Strategy for Service-Based Business
DIY Online Marketing strategy

As a Small Business owner, you are aware that more Service-based business owners are paying attention to social media and their overall web and online presence. Social Platforms like Facebook, Instagram, Pinterest, and LinkedIn are working aggressively for small businesses to invest in social media marketing. As a service-based (SMB)business owner, you might not have a big budget to hire an agency or a dedicated staff. You are not so keen to hire a small Freelancer at the moment because they too are expensive and ultimately you think someone in your team Or yourself can handle your social media and Online marketing with some guidance.

Even, Online Marketing is time consuming and needs a dedicated person to do it, maybe you are right when you think that DIY Online marketing is possible. The Blog is focused on how small businesses can create valuable Online Marketing Marketing strategies without a huge budget or dedicated staff.

As the Online marketing world continually changing, there is still something different to discover for both Businesses and seasoned marketers alike.

Online marketing is a method of using web-based platforms, websites, Social media, Email, Ads, and SEO to transmit a message about a company’s brand, products, or services to potential customers. The approaches and strategies used for online marketing include email marketing, social media marketing, search engine optimisation(SEO), Google Ads, Social Ads, and more. The goal of marketing is to reach potential customers through the platforms through which they spend their time reading, searching, shopping, and socialising online.

The First step to any Online marketing is your website. If you already have a  website built for your service business, the next step is to get more traffic to your website, convert the users to your Leads, and eventually customers. Whatever the mode of Marketing you choose,  whether it’s social media, email, Paid Ads, OR SEO, all traffic must lead to your website. Your Business Website is your Online St12ore Front.

In this blog, we are going to write about all the things DIY Online marketing strategies for your business. If you’re a Small-Medium(SMB) service-based business owner and want to grow your business without spending Thousands of Dollars with a Digital Marketing Agency and If you’re the type that doesn’t mind rolling your sleeves up for a bit of DIY, DIY Online marketing is something you should and can do. All these Online marketing efforts targeted to get more traffic to your website, generate more Leads, and Boost your Business profits.

  1. Organic Strategies :  Also Read this Article  Organic Strategies to achieve more Leads
  2. SEO( Search Engine Optimisation): Also Read this article Advanced SEO Techniques
  3. Paid Strategies( Paid Social and Paid Search) The difference between Organic Traffic and Paid Traffic
  4. Blogs( Inbound & Content Marketing) The Importance of Business Blogging
  5. Video Marketing
  6. Email Marketing

First Things First, let’s begin the Journey with ORGANIC ways to do your Online  Marketing. The Ultimate Guide to Create DIY Online Marketing Strategy for service-based businesses.

DIY Online Marketing strategy

Social Media Marketing:

Before Jumping on to the Strategy part of Social media Marketing, let discuss a few of the most frequent and important questions about Social media Marketing.

  1. How many users are on social media?
    As of March 2021, a total of 3.83 billion people around the world are using social media, placing the global rate of social media penetration at 49%.
  1. What’s the most successful social media platform?
    On the basis of user count alone, Facebook claims to be the most successful social media site. By Q1 of 2020, it had raised 2.6 billion daily monthly users. The Sprout Social Index XV: Empower & Elevate also showed that it is the most common forum for both advertisers and customers. Eighty-nine percent of advertisers surveyed used the tool, while 83 percent of buyers surveyed used the app.

           3. What’s the best time to post on social media? The right time to share on social media depends on a variety of things. Although both your choice of channel and your business matter, your viewer participation plays a major role. Research has suggested Weekdays 10-3 Pm is the most suitable time to posts on any Social media, as Most users are at an office or home working and Most likely will look at their Social Media Accounts. The most Unsuitable times are after 7 Pm where people want to spend time with their families.

4. How often should I post on social media? Again, this largely depends on your audience. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance.

5. What Kind of Content to post: Yet again, Research has suggested that Video Content is on the rise and people love watching Videos

6. Which social media site should I use to promote my business? Although the common expectation is that you will be on all popular channels, that can be counter-productive if it’s not achieved with a plan. Alternatively, concentrate on a few channels that are really popular with your target market. And the right tools to be used will differ for growing companies. Check out our guide to choosing the right social media platforms for your company.

7. When should I get involved with the use of social media Marketing?
There are a few items you need to start promoting on social media — an aim, a target demographic, and a plan. Find out what you want to do by social media ads and what type of people you want to target. Develop a social media plan to streamline and organise your approach.

How Social Media Marketing(SMM) Can Help You Meet Your Marketing Goals.

Social media marketing can help with a number of Business Objectives, such as:

1. Increasing Traffic to your Business
2. Building conversions( Generating Leads , Booking consultations , Visits to your Brick and Mortar Office space etc)
3.Raising brand awareness 
4.Creating a brand identity and positive brand association
5.Improving communication and interaction with your target audiences

ATTRACTING MARKETING VIA SOCIAL MEDIA:

Social networking is hard work. It may take a lot of time to manage all those sites and keep clients coming back for more, but it’s still one of the most critical facets of any Successful company. Facebook posts will make your company’s website more intimate and easy to use, drawing potential customers, and solidifying the power and marketability of your brand. When it comes to social media reach, Facebook is always the first platform to come up with a conversation. 

THE CONTENT  IS THE CURRENCY

Thorough research and understanding of your audience are vital to an effective content marketing strategy. Beyond the facts, use the power of the story to engage the audience.

It is always quality over quantity. Create valuable content that your audience wants to share. Choose the sort of content that will fit better for your audience. Do your research on your audience before you create anything, so you know what they’re looking for. And what motivates them to interact with you.

Create your quality content that is:

• Interesting to your audience
• well-researched and credible
• engaging
• optimised for your keywords
• proofread for spelling and grammar errors
• easy to understand
• easy to share
• easy to take the next step with a clear call to action
• aligned with your content marketing plan

PROVIDING RELEVANT, NON-BUSINESS CUSTOMER INFORMATION

It would be helpful if you refrained from writing only about your business, and instead chose to post indirect, yet important details on your Business page(s) that customers could find useful. For eg, if you’re running a Vet Practice, don’t just think about the services that you’re offering Instead, consider items like New Puppy Guideline Or any Pet related tips for Pet owners or related material that may be of interest to your customers. If they’re following you, there’s a fair possibility that your clients can show a certain amount of imagination, so learning how to design or create content from scratch is one of the things you may want learn.There are Number of Content Creation tools like canva, Easil , InVideo etc that can help you come up with some good Graphics Or Videos.

FACEBOOK GROUPS:

Facebook Groups are an effective and viable way to build digital marketing for your business over time. A group open to all Facebook users can focus on engaging a certain niche-oriented private community, which increases considerably the chances of building a trust-based relationship with the group leading to repeated sales. Groups also give you substantial control. You decide who to admit and what members may and can not do is said in the final term. Learn to increase lead generation in a Facebook Community.

In general, Facebook groups give more value: Groups offer more personalisation in comparison with public Facebook pages. This is partly why a lot of Facebook users join them first. A digital marketing community is also full of interesting conversations and connexions to useful tools, for example. Users can settle notifications to alarm new content and Group admins have additional features for organising, uploading, and displaying information in useful ways so that feed is not the only way to provide value, but also to offer much more value through uploads and even lessons.

Facebook Groups: The sense of “specialty” increases commitment
That is why, instead of public groups, you should opt for exclusive groups (particularly private). Naturally, it builds a stronger community that members have some sort of qualification in order to obtain admission, as they feel they are part of an elite group. This unique feeling is a technique that is checked in time. Whenever customers feel like they are “included” or are cared for, they prefer to buy more and invest even more

Team posts ties are a proven lead magnet
When the Group is up and running, a lot of talks will take place. Whenever an opportunity arises, you are free to link to your lead generation pages.

In a reply or within their scheduled posts, you can post links. For example, you can publish a link to the webinar landing page if you post a new webinar. The same goes for answers to a question. For instance, a connexion to a solution will give value (one of your products). Just remember to leave in the posting mix not too many up-selling offers.

Related: Facebook Groups; All things you need to know.

LINKEDIN FOR BACKLINKING

Building a backlink from LinkedIn is Not that very hard. You just need to have your own account on LinkedIn. Below are some simple and easy steps to build a backlink from LinkedIn Website:

Step 1: Go to Your “Edit Profile” Page

With LinkedIn’s recent updates, adding a new website is a bit more complicated than it was in the past. It’s still very simple, though!

  • First, click on the “Me” icon in the top right corner.
  • In the drop-down menu, select “View profile” — the blue link right under your name.
  • Near the top of the right rail on your profile, there is a section called “Contact and Personal Info.” Click the pencil icon next to it.

Step 2: Add Websites

When you create your profile, you will be asked if you have any websites you want to link to your profile.

These fall into six categories:

  • Personal,
  • company,
  • blog,
  • RSS feed,
  • Portfolio, and
  • other.

Generally, you’re going to make your  “company” site your main link. However, if you want your profile to be back-linked to multiple sites — say, a portfolio, a company site, and a personal site — you can easily do that.

See that blue link near the top that says “+ Add website”? That’s where you will add additional websites you want a backlink to. You can have up to three different sites in your portfolio. Now, Google knows how to include these sites in your site’s backlink profile every time it is linked in a LinkedIn post. Right when you go to the LinkedIn homepage (click the logo in the top left corner), you’re redirected to the feed. At the very top, you have the option to write an article or post an image. When you write an article with a link to your website, it counts as a backlink.

Related: LinkedIn for Business

 

GOOGLE MY BUSINESS(GMB): 

Even though GMB is not part of Social Media Strategy, sure it should be a part of Online Marketing Strategy for your Growing service based Business. It’s a part of your Local SEO Strategy. You can improve your business’s local ranking by using Google My Business to claim and update your business information. Claim Your Google My Business( GMB) and Optimise it.

Top benefits of Google My Business
Having access to a free tool that helps you get discovered by your ideal prospect is pretty powerful. But Google My Business has additional benefits, too.

1.Potential visitors see a map where they’ll be able to pinpoint your location and get directions.
2.You have another opportunity to appear in organic search results. Companies with fully optimised GMB listings often appear in the top three mapped Google Places.
3.Your most up-to-date information is displayed in one visual dashboard for ultimate customer convenience. This includes your hours, busy periods, contact information, reviews, and a business description.
4.You can interact with your customers easily online with this tool. If a potential customer needs assistance or has a question, you can interact in real-time or host a Google Hangout.
5.You’ll get analytics and customer insights so that you can learn about their behaviour. With this information, you can tailor communication tactics and marketing strategies.
and last but not least You get another place to gather reviews and publicise what makes you special.

First of all YES, it’s free to use Google My Business. And, NO, the GMB listing does not replace the website of your business.

The most relevant results are preferred for each search by local results, and companies with complete and precise data will be easier to match the correct searches.

TIPS TO OPTIMISE GMB.

In the past few weeks, I’ve reviewed several Google My Business listings for my clients and I’ve found the following:

  • Old services listed with outdated pricing
  • Missing addresses
  • No business category assigned
  • The service area map not properly defined
  • Very few photos uploaded
  • No SEO keywords in the business title
  • No posts or information about the business

All of these issues were negatively impacting the search results and the chances of these businesses being found online by potential clients. The fact is, that things change in business all the time, and it’s easy for these small issues to appear or creep in when we aren’t focused on the day-to-day.

So, to improve your Google search engine ranking (for free!) and to increase your chances of getting found online by potential clients, take 5 minutes today to review your Google My Business listing.

Check that all of your information is up to date and that you have optimised your profile with SEO keywords and category listings. This quick 5-minute check could stop you from losing valuable leads for your business!

Some basic but crucial tips for optimising your GMB listing:

 
ADD OR EDIT SERVICE-AREA BUSINESS DETAILS

It’s important to use all resources Google My Business offers within its listing details to get the most out of your business locations.

ENTER COMPLETE DATA FOR YOUR LISTING

Local search results prefer the more appropriate search results, and the company with the most detailed and reliable information would be easier to find while searching.

Don’t leave it to be speculated or assumed; make sure your listing shares with prospective buyers what your company is doing, where it is, and how they can access the products and/or services that your business provides.

INCLUDE KEYWORDS

Similar to standard websites SEO, Google uses a number of signals to generate search results, and including keywords and search phrases in your business listing can be extremely beneficial, particularly because your business page is included directly in your GMB listing

UPDATE TRADING HOURS

Update your trading hours and add any special Hours (For Instance happy Hours, Trading Hours during the pandemic and so oo

ADD GRAPHICS/PHOTOS

Photos help business listing performance more than most business owners and marketers would expect. Businesses with photographs on their listings receive 42 percent more requests for directions on Google Maps and 35 percent more click-throughs on their websites than businesses that do not have photographs, according to Google.

MANAGE & ANSWER CUSTOMER REVIEWS

Interacting with customers by responding to their reviews shows that your business values its customers and the feedback they leave on them. Positive reviews will have a positive impact on potential customers when researching your business, but they will also increase the visibility of your business in the search results.

Encourage customers to leave feedback by providing a connexion that can be clicked on to write reviews for your company.

UPDATE YOUR SERVICES REGULARLY

One of the major mistakes made by Businesses is to keep their Old services and Products with Outdated prices on your Google My Business. Avoid it. Update your Services and products on a regular basis, Change the Photos, and Copy at regular Intervals.

BUILD A SOLID ONLINE PRESENCE

Work towards having a solid presence on Google

FIRSTLY, SEARCH FOR YOUR NAME WITH GOOGLE, BING, AND YAHOO!

Were you happy with the findings of the first page? Do the results speak to your expertise or the skills you want to be known for? It’s not a once-and-done activity. Track the first-page search results for your Business name every few months,

SHOW YOUR WRITING ABILITY.

Start blogging about trends in your field or things you’re interested in. Your topic doesn’t have to be linked to your dream career (but it’s a smart idea). You might write about football, food, or other things that you care about, so it’s going to be a preview of your work. To help people see how great a writer you are, share your blog posts on your Facebook page as a LinkedIn profile update and be sure to share them on Google+!

VISUALLY REPRESENT YOUR TALENTS:
 

Graphic designers and photographers realise that they will provide an online gallery for their work. Have you got one, too? One way to get started is to capture online references to your work, such as awards, newsletter contributions, or newspaper references. You can also immortalise a big social media landmark. Take a screenshot of the moment you cross over 500 links on LinkedIn, your community conversation that is most famous, or your status update earns an impressive amount of shares. Insert the screenshots into your LinkedIn profile, blog post, or share them as a status update on Facebook, Twitter, and Google+. Remember to tag your name and keyword images.

If you’re not confident in front of the microphone, why not make a podcast and express your experience and skills this way. You might want to check out Speaker or BlogTalkRadio. Both allow you to record and share links to your recording easily! If you’re trying to demonstrate strong presentation or verbal communication skills, this is just one more way to prove it.

SHARE CONSISTENT QUALITY CONTENT AND BE REGULAR

There are three basic guidelines that you want to keep in mind when you start building a brand. The first thing is to be trustworthy. Using the same name and the same profile through social networks. When sharing anything online, be sure to use the appropriate keywords, names, or other terms that you want to associate with. Your keywords are unique to you and could include your occupation, skills, or other words that people would be looking for if they were looking for someone like you. Make sure you remember how search engines would find your name.

Related: Google my Business.

SEO

“Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen)Tweet

Keyword research:

Keyword research entails identifying the most commonly typed queries( In your Business Niche) into search engines in order to optimise your website to rank for these specific words or phrases.

Tools to use for keyword Research:

1. Google Suggest(Free)

2.Answer the Public(Free)

3. Google Trends

Publish the related contents
Quality content is the number one driver in your search engine rankings and there is no substitute for great content. Premium content created exclusively for your target customer raises the popularity on your site, which enhances the credibility and importance on your blog. Fine-tune your writing skills on the internet.

Have a link-worthy website
Focus on creating the relevant links in the text. Rather of making “click here” connexions, consider writing the name of the destination. “Click here” has no search engine interest outside the attached URL, while “Melbourne Digital Marketing Agency” is rich in keywords and will boost the search engine ranking as well as the ranking of the website you refer to. Often use concise links when connecting keywords — not only increases search engine efficiency, but also adds interest to the followers, especially those with disabilities, or who use screen readers.

Use Alt Tags
Please use alt tags or alternate text meanings to define image and video files. They help search engines to find a page that is crucial — especially for those using text-only browsers or screen readers.

Update your content on a regular basis
You may have noticed that we feel pretty strongly about content. Match engines do that, too. Regularly updated content is seen as one of the best indicators of the relevance of the site, so be sure to keep it fresh. Test your content on a fixed schedule (semesterly, for example) and make changes as appropriate.

SEO: All things to know about SEO and Also Read Advanced SEO for your Website.

Also check out our latest Blog on : Only SEO Check List you need 

Paid Strategy

Finding the perfect paid advertising strategy for social media is an art.

Paid Social:

If you’re a small business owner that’s happy with the performance of your Organic social media Marketing and If you’re the type that doesn’t mind rolling your sleeves up for a bit of DIY, Paid social media is something you should and can do.

What are  Your  Options for Paid Advertising Strategy on Social Media?

1. FB Post Boosting: To be only used for Brand awareness, not for Leads Generation or conversion Goals.
Related : The Beginners Guide how FB Ads work.
Tips for Successful Boost Post on Facebook:
1. Set Clear Goal
2. Boost the Right Post
3. Improve Targeting
4. The Right Time to Boost a Post
5. Set Reasonable Duration
6. Don’t Auto Boost
7. Experiment and Test


2. FB Ad Campaigns: FB Ads: All things you need to know. : Leads and customers generated by Facebook-driven campaigns are much more likely to engage and remain loyal in the long run. Video ad campaigns are effective marketing strategies that can significantly increase the number of new customers and long-term clients.

3.LinkedIn Ads Campaign: Most Recommended for For B2N Business Model : Before you start building a target audience on LinkedIn, make sure that the educated professionals you’ll find there are your ideal target audience. If you’ve decided that LinkedIn is the best platform for your advertising campaign, you can further narrow your target audience using the platform’s three main targeting options.

LinkedIn Ad Best Practices

Personalise your advertising. People are more likely to respond to personalised advertisements. This is why dynamic ads are especially effective at maintaining high click-through rates. All ads you publish should be as specific to your target audience as possible.

Always use a professional voice. We are aware that LinkedIn is the most professional of all social media platforms, it should not come as a shock that using a professional voice is crucial to running a successful LinkedIn ad campaign. Make sure to use clean ad designs and write with an educated vocabulary, still do not use Industry Jargons and  keep your content engaging and easy-to- consume.

Change your ads frequently. Fresh and up-to-date  LinkedIn Ads get greater impressions than old ads so at least once a month change your ads. Together with testing your ads, this strategy allows you to maintain a high rate of clicking, increase your ad relevance and increase conversions.

A/B Test your ads.Use Don’t miss out on  A/B testing with variations in headlines, copy, and images in all of your ad campaigns. The highest conversions tend to come from campaigns running multiple ads because it allows you to determine which versions are most effective. 

4. Pinterest Ads Campaign: Mainly for B2C and B2B Business Model
5.Youtube Ads Campaign: Is the Most Inexpensive and Most reached out Ads Platform.

Paid Search: Google Ads

The question is  Can You DIY Google Ads?

Google Ads, like any other marketing channel, is a tool that can be learned. It can be used to reach out to potential customers who are looking for your product or service. Entrepreneurs who enjoy learning new skills may want to experiment with DIY Google Ads.
 
There is no one on the planet who understands your company better than you. Ideally, this will allow you to target more relevant keywords and create more appealing ads. Google Ads will play a significant role in your online presence. It’s understandable if you don’t want to give up control and decide to do your own Google Ads. Furthermore, any money you spend on hiring a Google Partner agency will not be spent on your campaign.

  

Blogs:

4 Reasons Why Blogging is Important for Your Business

There is some discussion about whether blogging is still relevant in today’s social media marketing environment. Whether you are a small business or a multinational corporation, blogging is an essential component of your online content marketing strategy.

Here are 4 reasons you need to blog:

  • Drive traffic to your website
  • Increase your website’s Organic Search Results
  • Position your brand as an industry leader
  • Develop better customer relationships
SEO for Blog Posts – The Ultimate Checklist. We’d like to think that producing great content is enough, but in reality, if you want to get found online, SEO is essential.But with all the advice out there, how do you begin to know where to start? Read this article  SEO for Blog posts

Video Marketing

5. steps to a successful social media video marketing strategy

Follow this 5 step guide to creating a successful social media video marketing strategy.

  1. Set goals for video marketing
  2. Decide on your platform(s)
  3. Select your video types and Plan content production
  4. Schedule & promote the videos
  5. Understand & analyse metrics

Email Marketing

How to Do Email Marketing for Small Servcie based Business
Let’s break it down so that you can see and understand how other small businesses are effective email marketing.Can you afford not to use email marketing when so many businesses use it as one of their top three marketing channels? The good news is that email marketing does not need to be difficult. Connect with your fans faster with services, such as ConvertKit, Mail Chimp, etc, bear the brunt of the complexity because they provide tools for everything we’re about to share. With service in place, successful email marketing becomes a matter of fact very important.

Step 1: Create an easy sign-up process
Step 2: Keep mobile in mind
Step 3: Build on consistency
Step 4: Make it valuable
Step 5: Write an engaging subject line

 

Over to You: Make your brand the life of the social media party

Regardless of how far and wide your company intends to spread its reach, successful content marketing distribution often boils down to a strategic, systematic, and scalable approach. This model ensures that everyone follows the same social media blueprint, but it is not the only way to complete the task. Tell us about the procedures you use to determine where, when, and how you distribute your content.

Div Acharya

Div Acharya

Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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