The Ultimate Guide To Advertise With "Challenges" On Social Media

The Ultimate Guide To Advertise Your Brand With “Challenges” On Social Media

As the Global Pandemic still hovering around us, with many Brick-&-Mortar Stores and Business Falling Apart- Online Marketing is gaining its Momentum in a Bigger Way. Many brands are coming up with Innovative Ideas to reach their Audience. We are seeing a lot of brands and influencers inventing new challenges for their audience and community to get more exposure and to create more awareness for their brand. However, after observing this trend closely, we have also noticed some brands and influencers failing miserably. The Ultimate Guide To Advertise Your Brand With "Challenges" On Social Media, showcases some of the Tried and Trusted methods purely based on our research, knowledge, and experiences. We would like to know more about this topic from your perspective as well.

So here are the steps -

Create a challenge for a specific niche

If you are a small startup or a small business, and you don't have the Huge marketing budget to invest in bigger influencers, create a challenge that only targets a small specific niche. This is something, a lot of brands are currently doing. Some brands would even dedicate their entire content on these specific niches. The benefit of doing this is simple, you are competing in a less crowded and less competitive field.

How to find a niche?

I would suggest finding a niche that is somewhat connected to your own niche. So, you can turn people into your potential customers that came across your brand from the other niche. I would link to my other Blog on finding a niche for marketing your brand.

The challenge should be fun-filled, challenging, and relevant.

Most of the challenges fail to create even a little bit of buzz because they miss one of these or all three of these elements. In simple words, create a FOMO feeling in your target audience. It's not super easy to do, But you use these below elements in your challenge to make them more Challenging per se.

Firstly, make sure your challenge is actually fun. To find out if your challenge is fun or boring, ask yourself, would you get excited to do this challenge? You can also look at other successful challenges in the past and find out the "fun" element in them. So, you get a better idea of how to do it.

Secondly, make sure your challenge is indeed "challenging" to the Audience. This is very important, your challenge should not be super easy, your challenge should not be impossible to do, instead, it should be challenging, kinda like the video game, call -Of-Duty or other game for that matter.

The best example of this would be the "ALS Ice Bucket Challenge". It was not super easy to do, it was also not impossible to do, but it was challenging for sure. Lastly, make sure your challenge is relevant. Relevant to the niche you are targeting, relevant to your current time and situation in your city, country, or world. If you are creating a challenge based on a specific niche then the last element, being relevant is really important.

Keep A Purpose:

Don't just create Challenge, make it more Purposeful for the Audience. Challenges need not always raise funds Or awareness of a cause. They can also sperad goodwill and Values. Like for Example THE 7-DAY GRATITUDE CHALLENGE Or #HappyHundred days. These kinds of challenges help people to look around and find the things they're happy about – whether it's family and friends, good Pizza, or an awesome Coffee cafe.

The Final nail - the Promotion

You have your creative challenge ready to be spread across and the final step is to promote your challenge. There are few catchy ways to do it and most of them require you to invest your money in it. Firstly, you can promote your challenge through influencers that people look up to in that specific niche. The benefit of paying an influencer of any specific niche, even if they have small following compared to other general influencers, is that all of their audience and community belong to that specific niche. So, it's easier to influence the maximum number of people in that niche. Another method is to Promore is Investing in Social media Ads. Paid ads are an Important segment in Social meid promotion Be it Brand Awareness, Lead Generation, or even Page likes.

If we are on the same page about the concept that explained here then why not create a Challenge?. Create a simple sample challenge based on this concept. It does not necessarily have to be super awesome, but we would like others to see the potential of these methods through the sample Challenges. Also, share your thoughts on this concept or on "challenges" on social media.

If You are Looking at Growing Your Brand Awareness across Social media channels. Contact us today before Its too late.

veterinary practices

5 ways to use Social Media Marketing for Veterinary Practices

There's no denying that social media is an important marketing platform for veterinary practices. As a matter of fact , many would demonstrate that it's vital for biz's success today's era. But anyone with a Facebook page or a Instagram account knows that reaching peak popularity is not as simple as sharing just a photo or adding a hashtag. So how can you run a successful practice while managing winning social media pages?Learn about 5 ways to use Social Media Marketing for Veterinary Practices

1.Which social media platform should veterinary practices must use?

5 ways to use Social Media Marketing for Veterinary Practices. The most important platform is still Facebook because of the platform's reach and a veterinary practice's ability to target their audience. Next in the Line are Instagram and LinkedIN. Social media lets Vets showcase the care and highlight the patients who've benefited from their medicine.

Vet practices can show behind-the-scenes aspects of the work, and educate pet owners so they can take better care of their pets. Social media also allows vet practices to highlight the team and let others get to know them as both veterinary professionals and members of the community.

Social media is one of the most important ways vets Or any business can communicate today. Social media allows Vet Practices to keep clients informed about their hospitals, such as providing the new timings or new services added and so on. It also lets vets engage with clients through stories of actual patients, grow clients' knowledge by sharing important health information and fun facts about pets and the hospital staff, and demonstrate hospital's state-of-the-art technology.  

2. What do Vets write Or Post?

1.For sure , pictures-vet practices can take tonne of pictures. Vets can have pet-photo forms that they can ask clients to sign when they come in, and most pet owners are much receptive to doing that.Then keep a library of your interesting photos so you can use them as and when required.

2. The success stories about critically ill patients do the best.

3.Authentic content that demonstrates the practice's brand is a must. Tell the stories of your clients and let pet owners feel the social climate of the practice. Use pictures, ask questions and respond quickly with well-thought-out responses.

4.Several types of content yield positive feedback for Vets like practice and community service news (such as in-house fundraisers for pet immunisation awareness and so on), meet-the-in-house-technician features, patient profiles showcasing success stories and interesting cases, personal stories from staff members, and staff photos that show our dedication to caring for pets.

3. Blogs are necessary part of Vet practice's social media marketing.

Vet niche related blogs are absolutely needed. Not only are blogs a great way to share information, but they have tremendous SEO value, because the keywords and phrases used demonstrate a practice's offerings and make the content very attractive to Google and other search engines.  Any Business need to own their content, and there's no better content to own than blogs posts. The blog posts can drive traffic to your website when linked to Facebook Posts or LinkedIn posts.

4. Schedule content in advance

The first thing to do is to look out a month ahead to see whether there is a special day or a celebration. Then decide what content, if any, you want to build around that event, whether it's a video or a blog or just a couple of memes.

Seasons and holidays can drive a lot of what vets can post. For instance, around school Holidays seasons ,there's an upsurge in pet boarding, so vets can schedule posts about pet boarding during those times. Also, certain holidays drive particular kinds of posts. For instance, people buy puppies and kitties around Christmas time , so vets have posts leading up to Xmas about how people really need to think about to buy or adopt a puppy.

5.Consistent regular posts are the key!

It's important that posts have some regularity. create themes for certain days of the week where people expect certain things-Monday is Mammal Monday and Tuesday is Tank Tuesday (highlighting pets that call aquariums and terrariums home). Related to these themes, we might offer a discount or a special gift because someone brought their ferret in on a Friday because they saw a Ferret Friday post.

Once every week or two,Vets can also post a “Did you know?” video where mention a cool fact related to an exotic animal. Team members can take turns creating these posts so people begin to recognise hospital staff while learning something interesting.

The bottom line is that Create good, honest content that helps your audience, and interact organically. 

If you are a Vet practice owner and have No time to manage your social Media, Leave your Biz's social media to us!. As a Biz owner, You have million things to do and Social media need not be one of it!! Contact us Today!

Personal website and branding for Recruiters.

ASK YOURSELF, DOES YOUR CURRENT BRAND REFLECT WHAT YOU DO?

Define what your personal brand or company stands for in the market. Consider your values, your target audience, main customer segments and, of course the competition. Just as you use channels to provide leads for your business, apply the same mindset to reflecting on your own brand presence. Review your Facebook and LinkedIn profiles, guest blogs you’ve written, or an old profile you’ve set up on an industry website.
Is your profile picture up-to-date, is your LinkedIn profile the best it could be? Does it highlight your amazing skills and achievements, yet also appear friendly and trustworthy? If not, consider investing in a professional business writer to fix it.Personal website and branding for Recruiters is a vital factor in this era of Technology and Social media.


Once you’ve got the list together, create a simple survey using a free platform like Google Forms or Survey Monkey and ask your industry colleagues to provide feedback on your current personal brand. You could post the survey on Twitter or Facebook, or email a group of trusted confidants. It’s up to you to decide which social platform I would want to choose. Next Step, Review the data you’ve collected to evaluate the gap between your respondent’s perception and the future brand you are building. Once you’ve made the changes and started building your brand, send out another survey and measure the results. Hopefully you’ve made good progress closing the image gap.


Whether you want to build a professional business brand or you’ve decided to develop your personal branding, you need to start RIGHT NOW!. Building your brand will give you the confidence to get out of your comfort zone to recruit the best talent and win new business.

GET YOUR OWN UNIQUE BRAND IDENTITY

A professional recruitment logo is one of the most important decisions you’ll make for your business. You’ll use the design everywhere: on your website, business cards, on digital or print documents, on advertisements, and any other property in the public eye. And the best part is, you don’t need to be a designer or a big budget to get a logo.

Take time to think about the colours that resonate with you then build mood boards in Pinterest of logos and brands you like (and don’t like) to show your designers.

Get a brand new website

This is the place where you can tell your own story. Try free web platforms like WordPress OR Squarespace OR Wix : they’re awesome for doubling up as blogging platforms so Shoot two birds with one stone.
If you’re wondering why you should bother, here’s the thing. Your website is the place you own to tell the world who are you and what you do. This is the place where you can tell your story and share your unique voice so speak up.

START Blogging Or Hire a professional to write blogs for your website

This is one of the best ways to build your professional brand and be a thought leader in your industry. It’s free(when you write them yourself) and you do what you want. Blogging gives you the chance to show off your knowledge and professional interests. It also generates fantastic content for social media channels. Your experience provides you with a unique perspective that job seekers and hiring companies value. You can also offer guest post opportunities to your industry and generate guest blogging opportunities in turn.

GET ACTIVE ON SOCIAL MEDIA

A good way to use Social media in general is to think of it as a house party. You don’t know everyone, there are many conversations happening at once in different locations on many different topics.
You wouldn’t normally walk into a conversation with a stranger without a quick introduction, and that’s exactly how you should approach social. A Twitter/LinkedIN profile with strong visual branding and relevant links to your professional website or blog will do the heavy lifting.
Do some keyword research Twitter hashtags to find out what topics are trending in your recruitment niche. For example you could add any (not all) of these hashtags  to your tweets: #JobOpening #Hiring #Recruiting in #industry (e.g. #technology, #Health , #Teaching and so on ) in #location (#Sydney, #Melbourne).

Contact DigitallyDiv If you need any assistance in improving your Online Presence.


Be strategic

Final step is to think Strategically about the topics you want to tweet about Or Social Media Content you want post. Then create follower lists for different topics and join the conversation. When you’re just starting out, it might be easier to like and retweet posts from other users, but once you get the hang of it, start making your own posts. You can share your blog posts in updates (make sure to include the #JobsTips hashtag) or  industry data on your Twitter or Facebook page.

Contact DigitallyDiv If you need any help with social media content creation & management

If you have any Queries : Contact Us via the below Form . We can help!

Your Success is our Business!

Organic Traffic and Paid Traffic

What do you know about Organic Traffic and Paid Traffic- The Differences

Well, let's get realistic : Organic traffic and paid traffic have the same purpose, which is getting you business/website more traffic.Many businesses tend to use paid traffic because it’s easy to use and not much work needs to be put in to get traffic to your website.

Paid Traffic or Organic Traffic which is better for your business

On the other hand, Organic traffic comes with " It's for free" tag. The only investment you are putting in is your time and your Knowledge. Yes, Its known fact: for a good organic traffic, it takes a very good SEO , which means investing money in bits here and there.

“No website can stand without a strong backbone. And that backbone is technical SEO.”— Neil Patel, Kissmetrics.com

Paying for ads has its advantages and disadvantages, and so does organic traffic.

In this article, you will learn about paid and organic traffic that can bring in traffic to your website or the business.

Okay! let's begin with Different Types Of Traffic that are on the Web:

  • Organic Traffic: Its Free! where in visitors from search engine results like Google, Yahoo or Bing that is earned.
  • Referral Traffic: happens when the visitor found your website through a previous one that linked back to you.
  • Social Traffic : Visitors from any social network in the likes of Facebook, LinkedIn, Twitter, or Instagram
  • Paid Traffic: Web traffic that comes from search engines influenced by paid ads with the help of GoogleAdwords or any other paid search platforms.
  • Email: Visitors are from email marketing , with targeted messages and CTA(Call-To-Action)

What Is Organic Traffic?

What is Organic Traffic and how does it work?

The term Organic Traffic is used for referring to the visitors that land on your website as a result of unpaid (Known as organic in the Digital world)) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”— Luisito Batongbakal, MonitorBacklinks.com

There are several methods to increase organic traffic to your website , One of the easiest ways is to publish quality and relevant content on your blog regularly. The branch of Digital Marketing that focuses directly on improving organic traffic is called SEO – search engine Optimisation.

The rest of the methods to gain More Organic Traffic to your Website Include:


  • High-quality backlinks
  • Fix broken links
  • Use proper Inner linking
  • Optimize the meta descriptions
  • Your website URL structure
  • Register for Google my business and be seen on your Local area
  • Google map embed
  • Directories
  • Keyword research & Optimize titles
  • Site speed
  • Sharing the content in Social Media channels & Social media account set up (Twitter, Facebook, Instagram, LinkedIn, Google+)
  • Press release & Recheck your NAP details (name, address and phone number)
  • Infographics & Mobile friendly website
    • Other Important ways get more Organic Traffic are:
  1. SSL security
  2. Get your business on Google’s local 3 pack
  3. Google Analytics (GA) Account Creation
  4. Google Search Console (GSC) Account Creation
  5. Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”— Adam Riemer, SearchEngineJournal.com

What Is Paid Traffic?

What is paid traffic?
Paid Traffic

The web traffic that is paid could be a powerful tool for marketing Specialists and Biz Owners. A Recent E-marketer survey found that 42% of small and medium businesses consider Facebook and other social ads to be the most effective marketing method available to them much better than their websites or email lists.

Paid traffic can be from anything related social or web search. Basically, any service Businesses pay for, that drives customers or leads to the Biz is a paid traffic source.

Here is the list of Paid Traffic Source:

  • Paid search everything that's not Organic ,  for instance Google AdWords or Bing Ads
  • Paid discovery: Paid Discovery is an initial mini-project that prospective clients must buy before you’ll propose a larger project or retainer. You might think of it as a paid trial or a paid test Or an audit , or initial plan .
  • Display or Banner ads, Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually & Display advertisers mostly target users with particular characteristics to enhance the ads’ effect.
  • Social media ads, the sponsored content that appears in your Facebook feeds ,Twitter, Instagram feeds or before the YouTube video you clicked on.
  • Sponsored content marketing : This is a type of content marketing that looks like an article on a website or even in a print magazine but is actually a piece of content marketing for a brand.
  • Influencer marketing, where a social media influencer  be in Facebook or in Instagram promotes & Supports your product or brand to their followers.

“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

The Differences:

Organic traffic is quite long process and may take a little investment if you really want to be on like the first page of google. The good thing is that you can compete against a lot of brands and bloggers because all you have to do is just do better than whatever they are doing. So, Content is the king when it comes to Organic Traffic.

“Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral

Paid ads are expensive and are unpredictable. Many mistakes could be done while creating ads like targeting the wrong keyword or taking a keyword that has too much competition and so on!. As a result, these factors are the cause of you throwing money in the in the digital bin. Paid ads do have quicker benefits and fast traffic to your site depending on which keyword you chose and also it can be hands-free if you put it on automation.

It's up to the business to decide which approach they want to take depending on the many criteria of the biz including how much they are ready to spend on marketing.


DigitallyDiv

Businesses Who Think They “Don’t Need Digital Marketing” Are Very Wrong!

Few weeks ago I heard a conversation of 2 small business owners that I personally know who were talking about why they din't need any marketing because their company was a business to business (B2B) company, Hence they didn’t “need Online Marketing.” Businesses Who Think They Don’t Need Digital Marketing are very wrong to think that ways.

“I don’t need to do any online marketing, I get all of my business from word-of-mouth.” In this era of technology, you’d be surprised how many small business owners have this mindset, there are many out there!!

Businesses Who Think They Don’t Need Digital Marketing
Businesses Who Think They Don’t Need Digital Marketing

At a glance , I thought it was some kind of a joke. Why on earth would this business owner actually believe that B2B marketing isn’t needed for their company? To top it all , are there other businesses out there that believe that same myth- that B2B companies don’t need marketing?

#Marketing to #businesses is very different than marketing to individual #consumers. That’s why an entirely different marketing method — B2B marketing exists.

Definitely, there are companies that are mainly wholesalers, middlemen, the "distributors" who are completely out of the public contact . But allow me to tell you why that’s a very bad train of thought and what that belief actually means in terms of a bigger picture.

Did anyone hear, Just Relying on Referrals is Dangerous?

First and foremost, let’s discuss about reasons for relying on referrals alone is a frightening business practice. You are relying on someone else to get your business for you. In a nutshell, Businesses' are expecting a satisfied customer who may have used their product or service once to steadily speak about the company/products/service to everybody they know at every waking moment. Do you really think its feasible?

Your customers shouldn’t be your Only marketing team, and they’re definitely not your salespeople either.

Heavily depending on your #customers to spread the word about your #business puts the control of your #lead #generation in someone else’s hands.

In today’s modern and Online business world, the pace at which transactions happen and how people receive information is very fast for that strategy.

Yet again , the belief that a business can solely be built on word-of-mouth still stands, even in this day and age, where every potential consumer’s face, regardless of demographic, is glued to a cell phone, computer or device with internet access.

Most of the referrals provide a limited pool of #potential #customers for you, moreover, referral business won’t last forever.

Which brings me to the big underlying issue of this whole concept.

Well, It’s not my job to market my products.”

It’s a phrase I’ve had business owners tell me before, and I will never understand it. Anyone not marketing their own product is essentially saying they don’t want to sell any more of it. These businesses will claim that it is entirely their retailer’s job to sell the product and their job is to provide the product. Surely, you may not have a brick and mortar store to sell their product, but not targeting your customer base as a supplement to your retailer’s own marketing is plain Dumb.

Many of your prospective #customers are searching for your #products and #services online.Lack of Online presence of your business is dangerous to your Biz growth.

When you provide additional marketing, specifically digital marketing, to your products, you add on top of the marketing already being done by those companies who are carrying your product. You also gain insight into your customer base and, as a result, can continue to innovate and build upon existing products or invent new ones.

Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI.

You evolve your inventory, sell more product and, by no coincidence, keep your business afloat in these evolving times.

The mega gap in Marketing Still Exists!

The biggest concern I have with this whole thought process is the bigger issue that is rearing its head more and more as the years go on.The underlying issue is the fact that a generational marketing gap (and an overall technological gap) still exists, meaning older companies are failing or refusing to adapt to current best practices.

Email marketing is also a powerful vehicle for sharing your brand’s content. 83% of B2B companies use email newsletters as part of their content marketing program, and 40% of B2B marketers say these newsletters are most critical to their content marketing success.

Many Older companies did thrive for years before the digital explosion took place. Word-of-mouth deals are still driving force behind the economy. Also, Many smaller businesses still make a decent living on said practice. But failing to adapt Or “Go with the wind” is surely a display of poor business practice. A basic failure to recognise that the economy and consumer behaviours are changing is ultimately what will fail these businesses who don’t market in a right way.

Businesses Who Think They Don’t Need Digital Marketing
Businesses Who Think They Don’t Need Digital Marketing

We live in a fast-paced and internet dominated world now. If you’re not at the top of a Google search, you’re literally non-existent. If you don’t have social media presence, people won’t care to find or engage with your business. Now-a-days , the consumers gets all the way through the sales funnel before they even talk with a real human. By not embracing any of those tactics, businesses only fall behind, and the gap only gets wider and wider.

Fortunately, for those businesses who are trying to change their mindset, DigitallyDiv can help sail through the previously unprecedented methods. At DigitallyDiv we specialise in marketing for a number of different industries, including B2B and B2C companies looking to enhance their digital presence, and ultimately, get their desired results.

Whether you’re a lawn care company, or a Solicitor , a lumber liquidator, Or a Realtor , a hospital supply company , or a vet , an up and coming Landscapers Or a car sales Manager - DigitallyDiv can show you why digital marketing is not only needed but crucial to helping your business to grow.


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Frequency illusion

Frequency illusion: how is it useful in marketing?

As business owners or marketer, most of us are always looking for marketing approaches that have been proven successful over time. Human Psychology helps us understand customers and users so that we can provide them with more appropriate messages and improved solutions. One of the most significant human psychological phenomena used by marketers around the … Continue reading Frequency illusion: how is it useful in marketing?

Girl thinking

Social Media Management Pricing: All things You Need to Know

Do you need social media management for your business? No doubt, yes. Do you have the time, budget and resources to manage multiple social media channels, watch your analytics, tweak your strategy with data-focussed insights and go Boom? If not, you need to start looking at social media management pricing and shop around for a good agency. … Continue reading Social Media Management Pricing: All things You Need to Know

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Girl thinking

Social Media Management Pricing: All things You Need to Know

Do you need social media management for your business? No doubt, yes. Do you have the time, budget and resources to manage multiple social media channels, watch your analytics, tweak your strategy with data-focussed insights and go Boom? If not, you need to start looking at social media management pricing and shop around for a good agency.

Here are the questions you should ask your agency to ensure the social media management cost is worth it.

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse (@kamichat)

1. How many Social Channels/Networks is included in your social media management packages?

Just a heads up peeps! Not every monthly Social Media Management Pricing are designed to be equal. A very basic contract from one agency may cover more or less than that of another. At DigitallyDiv for instance, we cover three social media networks (Normally Facebook, Twitter and a third channel that makes sense for your business, whether that’s LinkedIn, Pinterest, Instagram or Google- My Business) in our basic social media management contract, which starts at $2500/month.

2.How often will you post on each social channel?

A social Media Management contract might cover every social network on which you want to maintain an active presence, but how active is that presence, precisely? Posting only a few times per week to Twitter will not likely to get you more engagement or conversions. On the other hand , sharing too many posts per day on Facebook can irritate your followers and backfire immensely. When it comes to Posting content remember it differs by social channel . Ideally you should share content on Twitter several times per day (research recommends 7-15 tweets).

At DigitallyDiv we offer

a. Seven-Ten tweets per- pay. As it is Known, the social media never sleeps so we offer tweeting on weekends too.

b. One facebook post per day

c. One post/LinkedIn , 7-11 Posts/Pinterest, 1-2Posts/ Instagram ( 3rd channel chosen as per the Business Requirement (LinkedIn, Pinterest or Instagram)

Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin (@pgillin)

3.What do your social media advertising rates include?

Under the social media umbrella Social media advertising is quite wild. Ask your agency how they approach social media advertising, and whether Ad Strategy/Concept is included in their social media management packages. At DigitallyDiv, we include the following in our social ad services:

  • Ad concept and copy
  • Graphic/Content design
  • Campaign management
  • Audience targeting
  • Adjusting ads as needed to maximise results
  • Monthly Analytics reports

4. How often do you provide social media analytics reports?

You can’t ensure that your social media presence is generating real Traffic without good analytics. You should be able to work with your agency to develop measurable, achievable objectives and hold them accountable with monthly social media analytics reports that track:

  • Follower counts (and whether you’re gaining the right kinds of followers)
  • Post engagement
  • Click throughs and conversions
  • Which types of content perform best for your brand

“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther (@don_crowther)

5.What Social Media Management tools do you use?

One of the major advantages of working with a Digital Marketing agency is the technology because social media marketing is part of their business, it makes sense for them to spend more money on social media management tools to give their clients an advantage. At DigitallyDiv we use  Buffer for Social media posts scheduling and  BuzzSumo for measuring the types of content shared most frequently across various channels and  to reveal the truth about what content works and what sinks without a trace.

6. How is my social media marketing currently performing?

A good social media management company will take a look at your present social networks to get to know you better and offer some suggestions for growing your influence.

The fact is , If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s been successful, what isn’t, and how you can improve it.

At DigitallyDiv we use social media measurement like

  1. Ongoing Stats – Regular monitoring that tracks social account activity over time
  2. Campaign-Focused Metrics – Campaign or event analytics with a start-to-end data.

7.My competitors: What are they up-to on social media?

Yet Again, without a complete social media audit and data analysis, you won’t get the complete picture. However a marketing agency should also take a look at your competitors. Things like what their social presence looks like, what is working well , or even what is not working so well for them. Reason? well, Market research can prepare you for changing markets and prevent your business being left behind by the competition.

8.Do you have social media management experience in my industry?

Social media management is quite ticklish for few industries than it is for others. For instance, Healthcare and financial services companies tend to have highly strict legal compliance standards for their communications. On the other hand Models and entertainers have a lot to lose in a public relations mess. An agency with experience in your particular Industry domain will have a better sense of the social media landscape, hot topics and trends in the domain that you should be aware of or stay away from.

Having said this, it does not mean that a social media manager who hasn’t worked with your kind of domain can not work it out. Just that , you’ll just need to educate them on your industry and business model. It is recommended to Make yourself available to answer questions if they run into a topic they don’t feel comfortable talking about without your input.Here is the list of Industry domain that we could work comfortably with.

Wish to see our generic pricing list ? All you have to do is click that "want to know more? " Button below!

At DigitallyDiv we help companies in a diverse range of fields get more followers, grow their thought leadership profiles and win more business through our highly effective social media management best practices.

And Indeed, we can’t conclude this article up without plugging our own social accounts, so follow us on Twitter , Facebook and LinkedIn for even more social media marketing tips!

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Facebook Advertising : All things you need to know. facebook Icon

Facebook Advertising : All things you need to know.

What are Facebook Ads

All things you need to know Facebook Advertising : Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives.

For Instance, a business may create a campaign because they want to get more people to visit their website , visit their Brick-&-mortar store or Buy tickets, Register for their Events. When they create ads within that campaign, they'll choose images/Videos, text and a target audience that they think will help them get that upsurge in visitors. Learn more about how Facebook ads work and how they differ from boosting a post.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”– Peter Drucker

How Do Facebook Ads Work?

In todays world, Facebook ads come in several types. You can promote your Page, posts on your Page, or promote your website itself. Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Why Should a business Advertise on Facebook?

  1. Your Audience Is On Facebook: Facebook has 2.50 Billion Total Number of Monthly Active Users: (source
  2. Facebook Ads Are cost-effective
  3. The Audience Targeting Capabilities of Facebook Are Exceptional
  4. Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
  5. Facebook Allows You to Find New Qualified Leads Easily

So, Once you’ve found an audience that converts like crazy on facebook, you can clone them. Not Kidding peeps! The feature is called “look-alike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.

What do your Facebook advertising rates include?

Facebook Advertising : All things you need to know.Facebook advertising is its own wild under the social media management umbrella. Facebook is quite notorious for  rejecting your FB ad and also burying business posts unless you pay up. When it comes to boosting your content, a solid targeting strategy is the difference between great visibility and tossing your budget down a digital drain.


“Creativity without strategy is called art, creative with strategy is called advertising”– Prof. Jef L. Richards

Ask your agency how they approach facebook advertising, and whether that’s included in their facebook advertisement services. At DigitallyDiv, we include the following in our Facebook advertisement services:

  • Ad concept and copy
  • Post Design(Graphic)
  • Campaign management
  • Audience targeting
  • Adjusting ads as needed to maximise results
  • Analytics reports
  • Ad cost itself ( The Budget) is set and paid by the client.

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford


And Indeed, we can’t conclude this article up without plugging our own social accounts, so follow us on Twitter , Facebook and LinkedIn for even more social media marketing tips!

Contact DigitallyDiv for any further Questions you have



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5 Reasons For CAR SALES Consultants to Invest In a Personal website and Personal Branding

5 Reasons For CAR SALES Consultants to Invest In a Personal website and Personal Branding.

5 Reasons For CAR SALES Consultants to Invest In a Personal website  and Personal Branding.
5 Reasons For CAR SALES Consultants to Invest In a Personal website

“If You Are Not Moving Closer To What You Want In Sales (Or In Life), You Probably Aren’t Doing Enough Asking.” – Jack Canfield

Most car sales people admit that having a page under the company/dealership website that they work with is enough to show their market credibility. However, Studies suggest that creating a car salesman website and investing in a good social media marketing are the most effective ways for a car salesperson to expand sales and reach many more clients. Its even more important to know the Reasons For CAR SALES Consultants to Invest In a Personal website and Personal Branding. Social media marketing improves the online presence and build the sales person as a brand . Building a website is well worth the investment, as a website design service can help you design a professional website in only a short amount of time. Here are the five reasons why you consider using a car salesman website and online presence to help you increase sales.

Amazing Statistics on How Consumers Shop for Cars

1. Car buyers spend 59% of their time online researching. (Autotrader)

2. When researching online, 46% of car shoppers use multiple devices. (Autotrader)

3. 95% of vehicle buyers use digital as a source of information. Since auto purchases are highly considered, the vast majority of vehicle shoppers use online resources to find answers to their questions (source: Google).

4. Automotive consumers visit an average of 4.2 websites in their purchasing process. Oftentimes, they will use multiple devices throughout this process (Source: Cox).

5. 66% of the automotive calls generated by search engines come from paid search. The other 34% are driven by organic search (source: DialogTech).

A salesman, like the storage battery in your car, is constantly discharging energy. Unless he is recharged at frequent intervals he soon runs dry. This is one of the greatest responsibilities of sales leadership- Robert Henry Grant

#1 Optimizing your customer reach - One of the top reasons to create a website is that it Optimizes your outreach. You can also utilize social media to increase your website traffic without spending much $$ on any traditional marketing. Creating frequent social media posts is a great way to increase engagement, whether you use Twitter, Facebook, or Instagram. Over time, you can build a significant following and have a big impact on your sales.

#2 Building Customer Relations - Another great advantage of having a car salesman website is that it is a great way to build relations with your customers. Building strong relations will increase the likelihood of sales and can play a key role in helping you upsurge revenue for your business.

“Motivation Is What Gets You Started. Habit Is What Keeps You Going.” – Jim Rohn

#3 Increase Credibility - One of the most effective ways to increase your credibility with customers is to use a website to generate leads and help you close sales. A car dealer website also gives you a competitive advantage over other car salesmen that do not have their own website. These sales can quickly add up and make a big difference in helping you make more money

#4 Looks cool on Your Resume - Your own personal website doesn't only build your own brand but also looks fantastic on your resume. Keeping your website updated on a regular basis is a great way to engage with visitors and can help you advance your career.

#5 Educate Potential Clients - A website makes it easy for you to educate potential clients and increase the chance of closing a sale. You can discuss the many benefits of purchasing a particular car model or explain why it is a good idea to buy a new vehicle. You have the freedom to explore many subjects and become a valuable resource for potential customers.

Taking the extra time and money to create your own website and having a good social presence is a great way to build your brand and help you reach many more customers. Creating a website gives you the perfect platform to help you increase sales. A professional car dealer website is a worthwhile investment that can play a key role in improving sales and helping you reach as many clients as possible. Do not delay any longer, but begin taking advantage of the many benefits of a car dealer website and social media strategy that suits your personality.

Are you a Pro car dealer/sales person who wants to create and develop their Online presence separate from the umbrella brand? . We can Help..Contact us for a Free Social media Strategy & management quote.

Why Realtors need to have their personal website and branding

Realtors Real Estate Agency  social media marketing
Why realtors need social Media marketing...

"Realtor is not a salesperson but a matchmaker.They introduce people to homes, until they fall in love with one. Then they are wedding planners" Lydia

Most real estate agents admit that using the website of a famous real estate firm should be sufficient for online presence through a single page profile on the big brand's website.

⭐️However, there are several concerns with this method.

✨When clients makes visits to the umbrella firm’s website, they are visiting a real estate agent’s umbrella brand instead of realtor's own brand. This means an agent rely on umbrella brand to refer the lead and that agent is not in control. In addition, this agent can be competing with other agents in the umbrella brand for the same business.
✨When an agent decides to leave the umbrella brand, it will require that agent to start his or her online presence over which takes time to build.

💥☄️So, having your own website can be the center of marketing and have all other social pages and local directories link to the website.

Realtors Real Estate Agents Real Estate Agency website
Realtors

“Now, one thing I tell everyone is learn about real estate. Repeat after me: real estate provides the highest returns, the greatest values and the least risk. ”    Armstrong Williams

Many of the successful realtors  are regularly looking for new approaches to grow their businesses and online marketing is one of the most effective methods for procuring new business. As of today, most real estate shoppers start their search online, looking at house and land listings, researching about agents that suit their needs, and knowing more about potential neighborhoods to settle down. Building an online presence is highly vital for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate objectives.

“Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.”    Marshall Field

Why Realtors Need Social Media

Social media marketing is an awesome way for realtors to grow their business as they are able to instantly connect with existing clients, proposed leads and other Realtors in their vicinity. While every real estate agent should use some form of social media to promote their business, Knowing how to leverage the power of social media to help build your real estate business will allow you to effectively spend your time updating your various social media accounts.

Social media helps to Build your brand Reputation

The biggest reason why real estate agents need to be using social media marketing to promote their business is to build their reputation. When you are able to establish yourself as an industry expert, it will be a much easier to attract new clients. So, by providing your Facebook followers or LinkedIn fans with insightful and high quality content you can put yourself as an industry expert and build your brand.

Networking

Another reason why Realtors must be taking advantage of social media  is to network within the real estate industry. Reaching out to your current and past clients through your Facebook page is an excellent way to ask for referrals for your business. Using social media to network with your current and past clients is a highly effective way to generate new business.

Social media marketing is a great way to network with your professional peers. Following other real estate agents’ Twitter accounts and Facebook pages is wonderful method you can use to see ways in which other agents are marketing their business. Also, you can communicate with these real estate agents through the various social media platforms to ask them some questions about their business. Placing yourself with other successful real estate agents will help you succeed within the industry as well.

Are you a Realtor who wants to create and develop their Online presence separate from the umbrella brand? . We can Help.

Contact us for a Free Social media Strategy & management quote

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Know all about Branding of your Business

Firm and powerful strategic branding in a business builds motivation and growth. A strategic brand goes far beyond style and colour choices, it impacts every aspect of a business and is essential part of every business' growth. As much as a special logo and tagline is significant , good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers much easier.

So, what is a brand?

The answer is: Branding is everything.

A brand depicts the combination of people’s perception of a business's customer service, beliefs, Marketing/advertising , logo and Tagline. When all of these five segments of the business are working well together, the overall brand tends to be healthy and successful.

“A brand is a voice and a product is a souvenir.” – Lisa Gansky  

Branding improves recognition among clients:

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognise. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. Why is a logo so Vital? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. A logo can swiftly grab viewers’ attention and communicate a company’s core values in an interesting way. As it's a known fact that Consumers have short attention span and it causes consumers to judge your business by its appearance. This can work to your advantage, if you have a solid logo to speak for your company.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.– Jeff Bezos

Branding creates trust in customers:

Most people are more likely to purchase from a business that looks well polished and legitimate. For Instance , people need to feel comfortable before enrolling to a school/college for their kids Or having a beauty therapy done by a Beauty parlour. People need to feel good taking services from your business or buy your products. Your brand message should be an extension of your actions , behaviour and most importantly business values and ethics. Your brand’s overall tone also factors in to your message : in a nutshell , how you position your business in the market.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis

Branding supports advertising:

Advertising is another important component of a brand. The marketing medium chosen as well as the demographic targeted for advertisements help in building a brand. According to a new report Digital channels are effective at delivering brand impact and more cost efficient than most offline channels. This report called The Digital Brand Effect that is released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are on par with those of other media and Digital channels deliver brand impact more cost efficiently than most offline channels.Also, Brand ROI of digital video and social formats have improved over time and Brands across all categories benefit from digital advertising impact.

The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring

Branding builds financial prospects:

The biggest pay off of creating a strong brand is permission to extend into new product/services categories. If a business have successfully built a strong brand, you can leverage the positive feeling people have for it by launching new products in categories that fit-in the brand positioning. In such a scenario , as the brand itself is already well-known and appreciated- It is more about how well the business deliver on the brand promise.

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”– Sir Richard Branson

Do you need help building your brand?

If you’d like to learn about Social media strategies and approaches to build your business brand , Get in Touch with DigitallyDiv and let's start on your brand theme Overhaul.

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