As the Global Pandemic still hovering around us, with many Brick-&-Mortar Stores and Business Falling Apart- Online Marketing is gaining its Momentum in a Bigger Way. Many brands are coming up with Innovative Ideas to reach their Audience. We are seeing a lot of brands and influencers inventing new challenges for their audience and community to get more exposure and to create more awareness for their brand. However, after observing this trend closely, we have also noticed some brands and influencers failing miserably. The Ultimate Guide To Advertise Your Brand With "Challenges" On Social Media, showcases some of the Tried and Trusted methods purely based on our research, knowledge, and experiences. We would like to know more about this topic from your perspective as well.
So here are the steps -
Create a challenge for a specific niche
If you are a small startup or a small business, and you don't have the Huge marketing budget to invest in bigger influencers, create a challenge that only targets a small specific niche. This is something, a lot of brands are currently doing. Some brands would even dedicate their entire content on these specific niches. The benefit of doing this is simple, you are competing in a less crowded and less competitive field.
How to find a niche?
I would suggest finding a niche that is somewhat connected to your own niche. So, you can turn people into your potential customers that came across your brand from the other niche. I would link to my other Blog on finding a niche for marketing your brand.
The challenge should be fun-filled, challenging, and relevant.
Most of the challenges fail to create even a little bit of buzz because they miss one of these or all three of these elements. In simple words, create a FOMO feeling in your target audience. It's not super easy to do, But you use these below elements in your challenge to make them more Challenging per se.
Firstly, make sure your challenge is actually fun. To find out if your challenge is fun or boring, ask yourself, would you get excited to do this challenge? You can also look at other successful challenges in the past and find out the "fun" element in them. So, you get a better idea of how to do it.
Secondly, make sure your challenge is indeed "challenging" to the Audience. This is very important, your challenge should not be super easy, your challenge should not be impossible to do, instead, it should be challenging, kinda like the video game, call -Of-Duty or other game for that matter.
The best example of this would be the "ALS Ice Bucket Challenge". It was not super easy to do, it was also not impossible to do, but it was challenging for sure. Lastly, make sure your challenge is relevant. Relevant to the niche you are targeting, relevant to your current time and situation in your city, country, or world. If you are creating a challenge based on a specific niche then the last element, being relevant is really important.
Keep A Purpose:
Don't just create Challenge, make it more Purposeful for the Audience. Challenges need not always raise funds Or awareness of a cause. They can also sperad goodwill and Values. Like for Example THE 7-DAY GRATITUDE CHALLENGE Or #HappyHundred days. These kinds of challenges help people to look around and find the things they're happy about – whether it's family and friends, good Pizza, or an awesome Coffee cafe.
The Final nail - the Promotion
You have your creative challenge ready to be spread across and the final step is to promote your challenge. There are few catchy ways to do it and most of them require you to invest your money in it. Firstly, you can promote your challenge through influencers that people look up to in that specific niche. The benefit of paying an influencer of any specific niche, even if they have small following compared to other general influencers, is that all of their audience and community belong to that specific niche. So, it's easier to influence the maximum number of people in that niche. Another method is to Promore is Investing in Social media Ads. Paid ads are an Important segment in Social meid promotion Be it Brand Awareness, Lead Generation, or even Page likes.
If we are on the same page about the concept that explained here then why not create a Challenge?. Create a simple sample challenge based on this concept. It does not necessarily have to be super awesome, but we would like others to see the potential of these methods through the sample Challenges. Also, share your thoughts on this concept or on "challenges" on social media.
If You are Looking at Growing Your Brand Awareness across Social media channels. Contact us today before Its too late.