The basic explanation of Email Marketing is using email content to bring your marketing message in front of your audience. However, It is an important tool to growing your business in the fast-paced internet and Digital business world because it offers open, conversational, and interactive communications.
"Email has an ability many channels don’t: creating valuable, personal touches – at scale.
Present your brand image and name in front of your audience more often by including your company logo, company/website tagline and brand graphics in the template design of your email communications. Seeing your brand elements in every issue will build brand awareness and recognition, even if target audience sees it just for a second.
Email marketing helps businesses stay in touch with their audience on a regular basis, keeping businesses top of mind and at the tip of their tongue. This ensures that when services, products, or programs of your business are required, they will buy from your business otherwise they could refer their friends, family, peers, and contacts to your business.
“A small Email list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”Ramsay Leimenstoll
Email newsletters are a great way to keep present clients up to date with what’s new things happening in the business. By sharing what is currently worked on and what’s going on, businesses can keep clients informed of the products, services, and programs that are available for them — and maybe tempt them to hire or buy from your business again.
“Treat your subject line like the movie trailer – give a preview so they know what to expect.”
Publishing an email newsletter can help generate new space for your business to look into such as new partnerships, joint ventures, media interviews, and many more. It could just take the right person to see your message at the right time. More interestingly the opportunity may not even come from a subscriber, but from someone, your lead was forwarded to.
“I want to do business with a company that treats emailing me as a privilege, not a transaction.”Andrea Mignolo
You can use your email newsletter to recommend some products, programs, and services you have used yourself or highly believe in and earn commissions on any sales made from your referrals. Once your list grows quite large, you can also sell ad space in your publications.
Focus on growing your Email list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”Karl Murray
Email marketing helps you widen and expand your network and create your list by allowing you to capture the email address through the Website landing page or the subscription option. By entering name and email, prospects and visitors provide your permission to make offers to them via email and permission to market to them by email. Do not forget to promote your email newsletter via social media, on your website, in products, and even in your email signature.
Few Marketing experts may say email marketing is almost dead, but email is still the number one tool for business communication that is used on a daily basis and indeed it works absolutely fine!!. Hence, if your business doesn’t have an email newsletter yet, it’s time to get started, because if you can write an email, you can create an email newsletter with Interesting subject lines that bring in the much-required mojo!.
"Personalisation – it is not about first/last name. It’s about relevant content."
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