How is your website performing? Is it getting high traffic? Reduced bounce rate?
Reducing the bounce rate will result in more visitors and potentially more money.
Bounce rate: What is it, BTW?
If I type “Melbourne web design” ” Clyde North website design ” into Google, then I simply hit the back button on the page, which takes me to the website.
That’s called bouncing. I’ve just left that website.
Finding your bounce rate in Google Analytics
Google Analytics is a good way to find out what your bounce rate is. Google Analytics must be configured and linked to your website. If you don’t, then stop what you’re doing and add Google Analytics to your site because you should.
Google Analytics is a free web analytics service that reports website traffic.
Five tips you can use right now to reduce your bounce rate.
Speed up your site.
Google dislikes slow-loading sites, and users don’t like it.
If your site takes longer than three seconds to load, visitors will hit the back button and leave. So I recommend using Pingdom.
You can use Pingdom to get a list of all the things you need to do to help improve your site. Finally, give the developer the handle, and watch your site fly. That will help reduce the bounce rate.
Website split test
How do you do split testing? To test your website, go to Google Optimize. It’s Amazing and free. What you’re doing is providing two variants of the same page of your site to a visitor. You have control, like the main page, which people frequently visit, and then you have variation.
The page design could be completely different. This can help reduce the bounce rate.
Perform Heatmaps Analysis
Everything that utilises heat mapping to see how website visitors interact will be useful. This screenshot illustrates where visitors move their mouse on the site, as well as where they lose focus, and highlights the areas you should target for content improvement.
I’m using Hotjar. It’s wonderful and helps you improve the content of your site, lowering your bounce rate.
Google Search Console
Search Console is great and free (again)!. A lot of the keywords your site or page ranks for aren’t even present on the webpage.
I’m as guilty as anyone. I noticed I had the term “web design price sheet” on my website design pricing page.
But the word “sheet” does not exist on the website. So I should probably have a section on the page that relates to the website design price sheet so that it’s more relevant to all the queries that people are searching for, and therefore people will be more engaged, as the content more and will reduce bounce rate accordingly.
Better Mobile design
Mobile traffic is on the rise. Many of my clients get between 50% and 80% in my service.
You really want to see the site on your phone. When the desktop is fine, the mobile looks terrible, and that’s where the bounces are coming from.
I’m using the Responsinator. Simply enter your URL and click the arrow button.
Reducing the bounce rate of your website will increase your site’s following, both in quantity and quality. Using these powerful tools, you can significantly improve your site’s bounce rate.
Not sure where to start with marketing your service-based business?
What you need is a simple marketing strategy and plan that focuses your attention on the right things and gives you the clarity and direction you need to grow your small business. That’s where I can help.
Contact My Team to Explore how we can help you.
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
The Must-Read Conversion Ready Website Checklist
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