That’s accurate, your website could be really valuable.
In fact, you may not realise you have 5 valuable hidden assets within your current website.
If you are thinking of Redesigning your website, think of protecting all these valuable assets in your current website.
5 VALUABLE HIDDEN ASSETS IN YOUR CURRENT WEBSITE
1. Age of your website.
Older the better!! Old is Gold!! we have heard them!
Google favours websites that have been online for at least ten years. Google awards age with a boost in search results because it demonstrates permanence and stability. Keep in mind that your site design has nothing to do with your age. If you’ve had the same “style” for more than a decade, your Online home is likely to have a bad and Old design.
Your website is in desperate need of a makeover.
Rather, if you’ve kept your domain name for a long time and have consistently updated content and stable traffic, you’ve got an asset that many businesses would want to have.
After all, the higher you rank in organic search results, the less money you’ll have to spend on paid advertising.
2. Website Traffic- your website is getting good amount of Traffic
What do you mean by popularity? Sure, being seen is good, but is that truly the point? To be able to talk about it and say, “Yeah, that’s impressive,” but why is website traffic significant to your company?
The number of visitors to your website (or website traffic) is essential since the number of visitors equals the number of opportunities to gain new clients.
For a variety of reasons, website traffic is critical. The more people who visit your website, the more potential clients you’ll attract. The amount of visitors to your website determines how many chances your company has to make an impact, generate qualified leads, share your brand, and form partnerships.
If your website has pretty good Traffic ( Organic or paid), You have Opportunities to Monetise, so they are indeed valuable.
However, you may need to redesign your website if the traffic you are getting ( paid or Organic) is not converting to paying customers.
Related: How to monetise a website Traffic
3. Valuable Backlinks
Other sites will connect to your products or content without your knowledge over time. The value of these backlinks is immeasurable.
It’s almost literal!
And many Businesses are willing to pay for backlinks since Google adores backlinks. But, the bought backlinks can create more harm when it comes to SEO.Google could ban your website, if it is proven that you bought backlinks for yor website
Remember that better organic search results mean less money spent on advertising and more money in your pocket.
So, how many backlinks do you have on your website? CHECK THIS OUT
Our website has around 100+ links, which are estimated to be worth $40,000. True, I can’t sell backlinks, but I’ll always be grateful that I’ve never had to pay for them, and you should be as well. Keep this v with you at all times.
4.Your domain name(URL)
Your domain is one of the hidden assets on your present website that has the potential to make you the most money.
When you purchase the rights to an internet domain name that someone else wants, you have the option of charging them for licencing or purchase.
Even sites that other people don’t want straight away might be used to market. If you have a. unique and in-demand domain name, you can make a significant profit.
5. Your website Content( Blogs and so on)
Your website content is your property, and it is copyrighted as soon as it is published. It is a considerable time and financial expenditure for most businesses. Someone has to come up with the concepts, design the site, and produce the content. Your content, if produced correctly, will aid in search engine optimisation and improve your Google ranking.
If your current site has a lot of material and ranks well, you don’t want to lose that when you switch to a new one.
Do you recall those priceless backlinks? There wouldn’t be anything to link to if there wasn’t any content.
And it’s not just about the content. On your website, you have other important intellectual property. You have inherent value in addition to the monetary value of your photographs and information. Your intellectual property shapes your brand and how customers interact with you. It’s difficult to put a monetary value on brand awareness, but many firms would suffer if they didn’t have it.
As you can see, your website can be worth a lot more than you thought. Your assets must be safeguarded, whether they are monetary or intangible, such as brand awareness. Before you start a website redesign, assess the hidden assets on your present site and enquire about how your web designer plans to secure them. Is he able to keep the backlinks?
Is it feasible to relocate a website without compromising its Google ranking?
Should you sell your half-million-dollar URL and start over?
That’s a question only you can answer!
The idea is that you should deal with a web design firm (such as digitallydiv Agency) that understands how to safeguard your assets. Please get in touch with us. We can not only advise you on how to conduct a website redesign correctly, but we can also give you a Free Mock-Up of your new site in just 7 days, with no risk or obligation.
PLUS: Whenever you’re ready… here are 3 ways I can help you with your next website project
1. Free Demo Offer
Get a FREE custom Demo of your new website before you sign or pay for
anything. No cost or obligation. Guaranteed! – Click Here
2. The 15 factors to consider when hiring a web designer
Before you hire a web designer, learn what factors you need to consider – Click Here
3. Website Pricing
If you’re curious to know our pricing – Click Here
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About the Author
Div Acharya, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.
The Must-Read Conversion Ready Website Checklist
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