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5 Cost Effective Marketing Strategies for Startups

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5 Cost Effective Marketing Strategies for Startups
.Cost-Effective Marketing Strategies for Startups is a must considering the fact that Marketing is an important part of Business growth and Startups are mostly on tight budget.
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Marketing is the centre of every company. It could make a difference between a failing company and a promising one. The right mix of marketing tactics makes the company a success. Traditional marketing methods, such as radio, television and print advertising, are very expensive. There are so many marketing opportunities with the advancement of technology. Since cost-cutting is one of the main factors that contribute to the success of most startup companies, what you need is to find the right strategy.

Cost-Effective Marketing Strategies for Startups is a must considering the fact that Marketing is an Important part of Business growth and Startups are mostly in tight budget. This makes it almost impossible for them to set aside a marketing budget, with their tight budgets, higher costs of paying rent, buying raw materials and cater to their huge overhead costs. So, in most cases Ignoring marketing and advertising becomes an easier option for them.

But then, without vigorous marketing strategies, startups do not stand any chance of growth or even staying afloat in today’s extremely competitive market. If you don’t market your products or services, you might not even have any revenue to budget for in a few short months to come. Advertising is more of a mandatory investment for the success of your startup than it is superfluous. That is why as a startup entrepreneur, you must come up with effective marketing strategies that give you 100 percent value for every coin you put into marketing, if not more. 

1.Content/Inbound  marketing

One of the most Cost-Effective Marketing Strategies for Startups is Content marketing, which requires very little investment and gives unbelievable returns when done right. Note that this form of marketing has many sides and approaches, so you shouldn’t restrict yourself to only one approach. For a start, you can establish a company website where you share with the world everything about your business. You can add a blog section in the website where you add new content as regularly as possible, both to educate and entertain your audience. 

When you have lesser budget to spend on Ads , its a good idea to Invest  Time and your marketing Budget on Content marketing. Content Marketing can Bring in Traffic to your website  with out spending on Ads .

Contact Us If you need Content Marketing for your Biz.

2.Social Media Marketing

Social media marketing is big these days, and also free , particularly with billions of people from all over the world using smartphones and Social media Networks. If you can package your content well for social media consumption, you can be sure that it will go viral and shine the limelight on your business. Your new startup needs to come out as a reliable, reputable brand online if it is to become popular and attract its target clientele.

Sharing your content on Social media Platforms can bring in Lots of Traffic to your website and when your website Messaging is done right, there are much chances of converting them as leads and eventually customers.

3.Social Ads:

Facebook AdsAchieve your Marketing Goals & Generate Leads with FB Ads Copy that converts!

TikTok Ads

Instagram Promotions

LinkedIn Ads

Contact Us If you need help in Social Media Marketing for your Biz.

4.Email marketing

Email marketing might be quite traditional compared to social media marketing, but it’s not entirely outdated. The key to nailing email marketing is creating an organic list of customers as opposed to buying a falsified, non-organic list. Ensure that your outgoing email blasts only go to people who are actually interested in your products or in reading your content. 

Benefits of the integration of email marketing strategy

Take these advantages into account when examining the importance and statistics of email marketing strategy. You can control the content that your readers will see, read and help you take your business to the next level with a targeted email list.

Here are some of benefits of email campaign to startup company

  • Build your online reputation
  • Develop long-term brand-customer relationships
  • Provides better brand recognition
  • Drive more website traffic 
  • Increase conversions and Purchases
  • Boost sales and revenue
  • Reach a broader target market through mobile marketing

Contact Us If you need Email Marketing for your Biz.

5.Pinterest Marketing

Did you know, Pinterest is not a Social media Platform, Instead it’s a Visual Search Engine!

If you still think Facebook, LinkedIn and Twitter are the be-all and end-all of social media marketing tools, and Google is the only Search Engine … Think again!!

Say Hello to your business’s new Good friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

The marketing power of Pinterest

Pinterest can be an excellent tool for your business with the right strategy. You can build a strong community, focus on your content, raise awareness of brands, make clicks and ultimately sell your Services Or the Products. 

However, what distinguishes Pinterest from other social networks? And why should your company spend time and effort on marketing Pinterest?

Let’s start by understanding why Pinterest marketing provides your brand with so powerful assets:

Pinterest Advantage #1: Pinterest is a Visual Search Engine Not social media 

Pinterest isn’t a social network — it’s a visual search engine! Just like Google but visual in nature.

Pinterest Advantage #2: Pins have a  Longer Shelf Life

In comparison to most other social platforms, the content you share on Pinterest has a much longer shelf life.

Pinterest Advantage #3: Get More Traffic from the Shop Tab

With the rising demand for shopping on the app, Pinterest has introduced a Shop tab — a new tab where users can search and browse in-stock inventory from retailers!

The catch is- Big marketing results do not normally depend on big budgets!! Yes.

With these effective  low-budget marketing strategies, you will easily realise the power of the entrepreneur, regardless of how small your startup is. The key here is to speak about your ideas and to share your expert opinions with the people. Be different and shake up your niche. If one strategy fails, try another. You will surely get a breakthrough in the end.

Over To you:

The world of business is still competitive. You need to find a solution that can compete efficiently and emerge successfully. You need to have strong marketing campaigns that are cost-effective and wise. No matter how large your company is or how excellent your goods and services are what counts is that you meet your target customers.

As you dig deeper, you’ll find cheaper strategies to grow your company. Before you start any company, you should have some brainstorming sessions to use some free social media and online marketing strategies. You do need to think out of the box. You need to find the right balance or the right mix of low-cost as well as very effective market strategies. Although some of the techniques will take longer to evolve and deliver results, most of them will help you increase your brand awareness and possibly bring in some leads.

Div Acharya

Div Acharya

Div, Founder, and Managing Director at DigitallyDiv strong believer and want nothing more than seeing you and your brand become amazingly victorious. With an MBA degree from Swinburne University Melbourne in tow and a great passion for digital marketing & Social Media Marketing, She is here to stay & grow!. She comes with a passion for helping people gain their confidence in Online Marketing.

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